Blog posts • Nov 16, 2017 13:00 GMT
Brand content is vital to building a relationship with customers, but a lot of brand content fails to engage audiences. Journalists and PR professionals recognize that brand content is often too self-serving, but don’t always know how to solve the problem. The recent Mynewsdesk report provides insight into the reasons why brand content does not succeed in forming connections with customers.
Blog posts • Nov 14, 2017 08:25 GMT
A recent survey revealed that half of the journalists worry that the news media is no longer trusted to provide reliable information. With Facebook and Google making it easier than ever for publishers of fake news to draw readers to their stories, is it reasonable to blame these internet giants for destroying trust in the modern news industry?
Blog posts • Nov 09, 2017 08:30 GMT
A public relations contact can be a journalist's greatest asset -- or an unhelpful voice that's quickly silenced. The difference is not in the goals you set - after all, you need journalists, and they need you - but in how you execute said goals. Keep reading for four things that journalists wish every public relations professional knew.
Blog posts • Sep 19, 2017 09:20 BST
The state of journalism and the public relations industry is changing rapidly in the 21st century. From citizen bloggers to the 24-hour news cycle, many trends are changing the way people consume and interact with news media.
Press Releases • Sep 14, 2017 10:50 BST
50% of journalists are concerned that the news media is no longer trusted as a reliable source of information, Mynewsdesk’s latest report reveals. Over 3,000 journalists and PR professionals participated in the global survey to share their views on the media industry in 2017 and its future.
Blog posts • Jul 24, 2017 15:28 BST
Game of Thrones returned to our screens, earlier this week, for a seventh season of blood, dragons and dramas. Well, apparently - I’ve never actually watched the show - but with endless excitable chatter in the office and some big-budget marketing stunts ahead of the new episodes, it’s been almost impossible to avoid.
Blog posts • Jun 22, 2017 09:03 BST
Last week, Mynewsdesk was invited to present at Content Masterclass to share our years of content wisdom with a room packed full of marketers, communicators and PR pros. Here are my 7 key takeouts from the afternoon which might help you when trying to navigate the quandary that is content marketing.
Press Releases • Jun 21, 2017 13:36 BST
Give A Beep - Mynewsdesk’s 2016 campaign - won Bronze at Cannes Lions, last night. The Mynewsdesk campaign, in partnership with Edelman Deportivo and Hövding, was awarded Bronze for Best Mobile Campaign. The Best Mobile Campaign category rewards mobile campaigns which use geo-targeting in an innovative way to engage audiences.
Press Releases • Jun 20, 2017 11:21 BST
Mynewsdesk and Edelman Deportivo have received further global recognition for their 2016 campaign, Give A Beep, with four nominations at Cannes Lions. The campaign is nominated in four categories; Best PR Campaign, Best Digital Craft and two in the Best Mobile Campaign category.
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