By 2018, video will account for 2/3 of mobile usage, and this means visual assets are now more important than ever. And the same applies for content and press releases; images and videos are a great way to catch the eye of journalists, increase the time spent on page and up your click-through rates.
So to give you some inspiration, let's take a look at how a handful of our creative customers are using visuals to spruce up their stories...
Ramblers: Embedding Images
Embedding images keep people on your page for longer. Fact.
Ramblers, the charity whose goal is to protect the ability of people to enjoy the sense of freedom and benefits that come from being outdoors on foot, frequently punctuate their news pieces and stories with visuals, which not only keeps readers engaged with the content but it also makes the content more compelling.
Hitatchi Rail: Image Hub
When the press calls Hitachi Rail to ask for an image of a new train, Hitatchi sends them straight to the newsroom image section. Et voila!
As a result, this increases their organic search, thus boosting their SEO. Furthermore, it saves them from having to send attachment heavy emails to their press contacts.
Panasonic: Highlighted Tags
We suggest that you take your video and music library just one step further by creating highlighted tags to organise this material. This way the journalist can easily navigate the image and video library. Have a look at star student Panasonic's image and video library for a prime example!
Sony: Related Images
The last thing to remember when it comes to visuals: always relate videos and images to your written pieces! This is a perfect way to send out downloadable images to your contacts, without it being attachment heavy. Not to mention, you simultaneously populate the image/video library. It is a win/win situation!
Relating images and videos to your content means you can get a download count, increase time spent on page, and increase click through rates. What does this mean? EVERYTHING GOOD for engagement, SEO and happy press contacts!
Have a look at how Sony relates material to its press release. As a result these pictures are often used in coverage on the new products...
So what? What is the big deal? Basically, if you aren't using images and videos, then you will be behind the curve. You want there to be a seamless process for press and consumers to find information and in turn boost your SEO.
These are some best practice tips from the customer success team here at Mynewsdesk. However, please give us a call if you'd like some more information.
Hope you found this helpful!