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5 minutes with Deirdre Breakenridge on FutureComms

Blog post   •   Aug 06, 2014 11:59 BST

We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.
 

1. What do you think will be the most important trend in communications and PR over the next year?


2. Just over 1/3 respondents in our recent FutureComms survey believe that in future, content choices will be based more on previous performance than creative ideas.

Does this surprise you and how do you see data continuing to shape communications?



3. How is technology disrupting the agency landscape and is this changing what clients demand?



4. Can you explain the concept and value of a brand newsroom?


FutureComms15 - 18 June, London