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The future of communications: a video guide

Blog post   •   Dec 11, 2014 08:02 GMT

Are you on top of communications trends? We put together a guide on the communications trends and inspiring PR practices we learned at our event, #FutureComms14, which was held in London in June. 

To kick things off Peter Ingman, CEO of Mynewsdesk, discussed the latest industry trends and communications challenges of the future, telling us what it takes to  become a pioneer.

This was followed by Deirdre Breakenridge, author of five Financial Times books and adjunct professor of marketing and PR at New York University and her talk on The Future of Communications – PR 2.0. Watch what Deirdre says about hybrid PR and what are the best strategies for companies and brands to engage directly with the public and customers.

Are You Sitting Comfortably?

Warning: this man is seriously funny! Jon Morter, the man who saved BBC 6 Music and got Rage Against the Machine to Christmas no.1 rather than the X Factor winner, gives his advice on making sure your brand doesn't commit one of these social media fails... 

Why People Share Stories Online

Why do people share stories online? Writer and film producer Stephen Follows (Sign Language, A Love Story In Milk, Secrets of Food Marketing) from Catsnake films shares his insights on why we like stories and what makes us want to share them. 

He also reveals why stories inspire us to take action far more effectively than logic and reason. 

PR and Youtube

Museum of London's deputy head of comms, Andrew Marcus, demonstrates the innovative techniques they used to promote their exhibitions and presents the lessons they have learned when using Youtube to engage with their audience. 

What Happens When Every Company is a Media Company? 

Former FT journalist and contemporary contributor of Silicon Valley Watcher blog Tom Foremski and Mynewsdesk's Adam Cranfield are discussing media trends and brand publishing.

As the communications industry evolves, so do the professional skills required in order to stay on top of things.  Gabrielle Laine-Peters (chair), Stuart Bruce, Vikki Morgan (TMW), Laura Bates (Heritage Lottery Fund) and Nicola Dodd (Cancer Research) give their input on  what the anatomy of a modern communicator looks like.

Anatomy of a modern communicator

The technologies of PR: what’s on the horizon? 

The advent of 4G, wearable technology and 3D printing will only increase the pressure on the communications industry. Betony Kelly (BIS), Dan Whatmough (Ketchum), Tom Foremski (Silicon Valley Watcher) and Juhani Levola (Deski) share their thoughts on the subject with Neville Hobson.

In her closing remarks
keynote speaker Deirdre Breakenridge, adjunct professor in marketing & PR from New York University, wraps up the whole event by telling which presentations she found most interesting.

Will you be coming along to #FutureComms15?

FutureComms15 - 18 June, London