On 21st October, Communicate Magazine's Digital Impact Awards was held for the fifth year running. It brought together digital communications professionals from both in-house and agency teams to celebrate the best corporate websites and the most successful communications campaigns.
We interviewed the senior press officer from Panasonic UK, Claire Eaton-Whitfield, who was awarded Highly Commended in the best online newsroom category.
"The online newsroom has been extremely beneficial for our relationships with journalists, we have seen a lot more engagement - whether it be simple enquiries about the events or they want an image to feature as part of their article...It's great for us to be able to meet new contacts through Mynewsdesk such as new journalists who are interested in Panasonic and its consumer products."
You can find Panasonic UK's newsroom here.
If you're interested in learning more about online newsrooms, find out how other companies are using theirs: