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#FC15 | The Death of SEO & the Rise of the Brand Story

Blog post   •   Jul 09, 2015 17:11 BST

Google’s Panda, Penguin and Hummingbird algorithm changes have had a profound effect on the SEO industry. High search rankings are now dependent on the quality, originality and relevance of online content, rather than the way it is coded. Content marketing has risen to the fore as the way of achieving this, and this has brought together SEO practitioners, social media marketers, PR professionals and brand publishers.

FutureComms15 panelists Neville Hobson, Alex Myers, Gem Griff, Max Tatton-Brown, Carlos Menezes and Lukasz Zelezny discuss...