Follow Mynewsdesk

#FC15 | Why Do People Share Content?

Blog post   •   Jul 13, 2015 13:49 BST

When people share content, they do it for interesting reasons - and brands should learn from and consider these. 

People fall into predictable patterns of behaviour. By acknowledging and understanding these patterns, brands can create content which is far more likely to be shared.

Stephen Follows, writer and producer at Catsnake, shares his experiences and tips for when it comes to brand storytelling.