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#FC15 | Zoe Clapp - How #Chocobatch Went Viral

Blog post   •   Jul 09, 2015 17:30 BST

Zoë Clapp, Communications Director of UKTV,  shares her insights and learnings from the brand's recent campaign.

#Chocobatch - a life size chocolate model of actor Benedict Cumberbatch - went viral, gaining the brand coverage from Mashable, Huffington Post and more. And to think, it all started with a simple survey.

Zoë Clapp explains how it all unfolded...