V.Group is a leading global provider of maritime services to the commercial shipping, cruise, energy and defence industries. Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering – from news to videos as well as media interviews and supporting documentation.
And with the acquisition of Mynewsdesk’s digital PR platform, Yvonne has already stepped-up V.Group’s communications.
It’s still early days, but here’s what Yvonne loves about Mynewsdesk and how she plans to use its features...
It’s great tool for creating and distributing content
It provides me with a solution for all my content – there’s more sharing of additional content and also linking to stories previously published. We are still building content into the newsroom and it’s very much early days, however, I know (and this is why I picked this system) it is a way to create a dialogue with our stakeholders once we build up our followers.
Communicating is easier with Mynewsdesk...
It has made my life a lot easier that’s for sure. We’ve had positive responses from journalists too who like how our content is presented and it makes it easy for them to share – not just press releases but our graphics and news items too.
V.Group’s long-term plans...
I run an editorial every two weeks with key contacts and my campaign is to get more of our business talking, using the newsroom as a way of engaging with our audiences. I am looking at how we use the video library facility as an alternative to YouTube.
Keep your eyes peeled on V.Group’s newsroom to see how they’re using Mynewsdesk to boost their comms and reach those all-important people.