Blog posts • Mar 04, 2015 09:41 GMT
We’ve been talking about democratised digital communication and how social media has opened up great opportunities for modern communicators. It is not only journalists and other traditional opinion shapers who have the power to influence.
Blog posts • Feb 18, 2015 07:55 GMT
Recently Unilever CEO Paul Polman was voted number one in PRWeek’s 2015 Powerbook, the UK PR industries bible of those that matter in the world of communications.
Blog posts • Feb 11, 2015 14:00 GMT
If I had received a pound for every time I had heard, discussed or read the terms content marketing, inbound or growth hacking over the last 18 months I would be a very rich man.
Blog posts • Feb 10, 2015 17:00 GMT
With the recent publicity stunt by Paddypower in backing David Ginola’s failed bid for the FIFA presidency with campaign #teamginola, we at Mynewsdesk thought to share some of the PR punts that organisations in one of the UK’s largest industries have taken in the past.
Blog posts • Jan 29, 2015 14:40 GMT
Let me set the scene. It is Monday morning at the office, second week on the job. Request from the team to write some blogs on things happening in communications and PR. So, I raised my hand to write about crisis communications and a difference between a proactive US approach versus a proactive UK approach
Blog posts • Jan 22, 2015 15:15 GMT
Sometimes old tricks are the most useful ones, that's why they're classics. Here are our top 4 tips based on what we have learned from our most read blog posts from 2014. Maybe you'll find some content ideas for your communication and marketing activities. Let's make 2015 newsworthy!
Blog posts • Dec 11, 2014 16:55 GMT
Recently the Harvard Business Review released their Top 100 CEO list. The findings of that research study, and in particular the way it was put together, tell me that after the CFO the top communicator at any company is the CEO’s most important team member.
Blog posts • Dec 04, 2014 16:12 GMT
The temperature has dropped and it's beginning to feel a lot more festive. However, I've tried to keep the mentions of Christmas to a minimum as I'll save that for another post! Here are some of the things that have got us talking over the last month...
Blog posts • Dec 03, 2014 08:15 GMT
So you want your brand’s content to get millions of views, likes and shares? Well, you know what to do. Simply commission an acoustic rework of a tear-jerking ballad and… tell a story.
Blog posts • Nov 21, 2014 13:20 GMT
As Dale Carnegie said in his 1936 book How to Win Friends and Influence People, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”
Blog posts • Nov 06, 2014 13:33 GMT
Mynewsdesk 'Walk & Talk' is our first video created with multi-award winning writer and producer Stephen Follows and director Ed Dark from Catsnake Film. The lead character (Catherine) is played by actress and TV producer Kate Miles.
Blog posts • Nov 06, 2014 09:53 GMT
Our Top of the PR pops post has come a little later than usual this month as we were a little distracted by all the fun things happening around Hallowe'en. Nevertheless, here is our round up of the things that got us talking over the last few weeks...
Blog posts • Oct 31, 2014 08:00 GMT
As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption. Now we know that great public relations is simple, but not easy. However, these stories highlight some...well...bad and ugly real life communications decisions. Happy Halloween, proceed with caution!
Blog posts • Oct 28, 2014 12:20 GMT
We interviewed senior press officer Claire Eaton-Whitfield from Panasonic UK, who received highly commended award in the best online newsroom category.
Blog posts • Oct 24, 2014 08:30 BST
Having asked you, our digital PR and communications professionals, about your top challenges, and as we're currently reviewing the state of newsrooms belonging to 70 of the world's top tech brands, I wanted to share some of the insights we've come across that could make your newsroom a better place!
Blog posts • Oct 23, 2014 08:00 BST
Mynewsdesk was a proud sponsor of The Professional Copywriters' Network Conference, held in London in September. We met Ogilvy's UK vice chairman and TED speaker Rory Sutherland, and other creatives, who told us what they think makes a great story.