Blog posts • Dec 03, 2014 08:15 GMT
So you want your brand’s content to get millions of views, likes and shares? Well, you know what to do. Simply commission an acoustic rework of a tear-jerking ballad and… tell a story.
Blog posts • Nov 21, 2014 13:20 GMT
As Dale Carnegie said in his 1936 book How to Win Friends and Influence People, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”
Blog posts • Nov 06, 2014 13:33 GMT
Mynewsdesk 'Walk & Talk' is our first video created with multi-award winning writer and producer Stephen Follows and director Ed Dark from Catsnake Film. The lead character (Catherine) is played by actress and TV producer Kate Miles.
Blog posts • Nov 06, 2014 09:53 GMT
Our Top of the PR pops post has come a little later than usual this month as we were a little distracted by all the fun things happening around Hallowe'en. Nevertheless, here is our round up of the things that got us talking over the last few weeks...
Blog posts • Oct 31, 2014 08:00 GMT
As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption. Now we know that great public relations is simple, but not easy. However, these stories highlight some...well...bad and ugly real life communications decisions. Happy Halloween, proceed with caution!
Blog posts • Oct 28, 2014 12:20 GMT
We interviewed senior press officer Claire Eaton-Whitfield from Panasonic UK, who received highly commended award in the best online newsroom category.
Blog posts • Oct 24, 2014 08:30 BST
Having asked you, our digital PR and communications professionals, about your top challenges, and as we're currently reviewing the state of newsrooms belonging to 70 of the world's top tech brands, I wanted to share some of the insights we've come across that could make your newsroom a better place!
Blog posts • Oct 23, 2014 08:00 BST
Mynewsdesk was a proud sponsor of The Professional Copywriters' Network Conference, held in London in September. We met Ogilvy's UK vice chairman and TED speaker Rory Sutherland, and other creatives, who told us what they think makes a great story.
Blog posts • Sep 30, 2014 14:06 BST
We caught up with former Financial Times journalist Tom Foremski who runs Silicon Valley Watcher blog, which reports on the intersection between technology and the media.
Blog posts • Sep 03, 2014 11:00 BST
We caught up with Vikki Chowney, Head of Agency at newly formed social agency, Things With Wings (a TMW and Nelson Bostock Group partnership). With experience across marketing, PR and digital communications, we were keen to find out just what Vikki's doing to embrace disruption and consolidation in the industry...
Blog posts • Aug 14, 2014 12:19 BST
Marketing trends come and go, either evolving into tried-and-tested practices or disappearing in a sea of toe-curling buzzwords (QR codes, anyone?). Few break into the mainstream beyond our little marketing & communications realm but this is exactly what happened last week.
Blog posts • Aug 06, 2014 11:59 BST
We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.
Blog posts • Aug 04, 2014 08:00 BST
Summer has been packed with sporting events (World Cup, the Commonwealth Games, Tour de France, to name but a few) music festivals and all imaginable kinds of happenings. Despite making the most of beer gardens, supporting their favourite athletes and catching some rays, PR and comms professionals around the world have been busy. Here are some campaigns and events that caught our attention!
Blog posts • Jul 30, 2014 10:33 BST
Here at Mynewsdesk we love clever PR campaigns and funny stunts...especially when there is a hidden camera involved. So this prank to promote the airing of Sharkando 2: The Second One on Syfy was right up our street...
Blog posts • Jul 03, 2014 10:34 BST
It always seems to be the way, it's the beginning of the month then it's flown by in a flash. There's been plenty of things happening over the last four weeks to get the communications industry talking. Here are our highlights from the last month...