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10 steps for building the perfect brand newsroom

10 steps for building the perfect brand newsroom

Blog posts   •   Feb 07, 2014 11:54 GMT

Don’t let Felix Baumgartner distract you. Granted that’s not an easy task given Baumgartner’s high-octane, thrill-seeking of choice is to travel to the edge of space in a balloon-powered capsule before jumping out of it.

Top of the PR pops: January highlights

Top of the PR pops: January highlights

Blog posts   •   Jan 31, 2014 17:50 GMT

It’s a truth universally acknowledged that January is by far the worst month of the year. Thankfully it has flown by in a flash and there have been plenty of things happening in the world of PR, social media and digital comms to keep us entertained…

Thinking beyond the press release: a mission statement for brands

Thinking beyond the press release: a mission statement for brands

Blog posts   •   Jan 31, 2014 16:29 GMT

Is the era of the press release finally over, as so many have been claiming for years? What does that mean when communicating on behalf of your organisation?

Building your organisation's internal newsroom

Building your organisation's internal newsroom

Blog posts   •   Jan 30, 2014 11:44 GMT

David Taylor, Head of Social Business at Zoodikers and author of the Business of Being Social, explains why every brand should build an internal newsroom.

PR Analytics: Why Small Data Is The New Big Data

PR Analytics: Why Small Data Is The New Big Data

Blog posts   •   Jan 14, 2014 13:49 GMT

How do you measure the effectiveness of your PR? An introduction to analytics for PR with insights from Andrew Smith MCIPR and Managing Director of escherman.

The top 10 Mynewsdesk UK blog posts of 2013

The top 10 Mynewsdesk UK blog posts of 2013

Blog posts   •   Dec 20, 2013 15:55 GMT

Just in case you missed them, here are the most read Mynewsdesk blog posts of 2013.

Ensuring your business is social in 2014

Ensuring your business is social in 2014

Blog posts   •   Dec 18, 2013 10:37 GMT

Just because you say you are on the likes of Twitter, Facebook and Pinterest and may have links to these channels on your website, does not mean that you are in fact a ‘social’ business. David Taylor, social media trainer, consultant and author, gives his advice on transforming your organisation into a social business.

How we used graffiti to tell our story at the Digital Marketing Show

How we used graffiti to tell our story at the Digital Marketing Show

Blog posts   •   Dec 06, 2013 15:30 GMT

We wanted to do something different that would stand out, intrigue and attract the flock of marketer attendees, whilst painting a good picture about who we are, what we do and why people should care.

PR and marketing tips for small businesses

PR and marketing tips for small businesses

Blog posts   •   Dec 03, 2013 10:25 GMT

Dee Blick is the director of Marketing Gym as well as a writer, blogger and fellow of the Chartered Institute of Marketing. She gives her advice on marketing and PR for small businesses.

How we used Vine to create a buzz at exhibitions

How we used Vine to create a buzz at exhibitions

Blog posts   •   Nov 28, 2013 13:34 GMT

This week the Mynewsdesk team was very busy attending both the Digital Marketing Show and the CIPR's Public Relations Show. Here is how we got into the spirit of the events and used Vine to create a bit of a buzz.

Could killing the press release harm the storytelling process?

Could killing the press release harm the storytelling process?

Blog posts   •   Nov 21, 2013 17:06 GMT

Ashley Brown, Coca-Cola’s global director of digital communications and social media, recently said he was on a mission “to kill the press release”. But we should pause for a minute before we put the press release to the sword once and for all. We need to ask: what do journalists want?

How good PR can give your tech startup a competitive advantage

How good PR can give your tech startup a competitive advantage

Blog posts   •   Nov 21, 2013 14:23 GMT

Rose Ross, Managing Director of OMarketing and Chief Trailblazer, explains why PR is so important for tech startups and gives her top tips for startups on getting their comms plan right.

Why PR needs more geeks

Why PR needs more geeks

Blog posts   •   Nov 14, 2013 14:01 GMT

Does PR need more geeks? This question surprisingly sparked quite the debate at Mynewsdesk and PR Moment's latest Mynewsnight. Here is a summary of the four presentations which were at times a little controversial...

Share your stories on LinkedIn

Share your stories on LinkedIn

Blog posts   •   Nov 08, 2013 09:00 GMT

With Mynewsdesk, you can now automatically share news releases, blog entries, images, and videos on your company’s LinkedIn page. LinkedIn has become an essential platform for people wanting to maintain business relationships with their peers in a particular industry or profession.

Readers beware...the scariest PR stunts await

Readers beware...the scariest PR stunts await

Blog posts   •   Oct 31, 2013 14:58 GMT

To get into the spirit of Hallowe’en we thought we’d share with you our favourite creepy PR stunts and social media campaigns.

How my global content strategy boosts ROI

How my global content strategy boosts ROI

Blog posts   •   Oct 25, 2013 11:11 BST

Eric Ingrand, EnVeritas Group's Vice President of Content Marketing EMEA, talks about the power of content and how to get it right on an international level.

Highlights from the first Professional Copywriters' Network Conference

Highlights from the first Professional Copywriters' Network Conference

Blog posts   •   Oct 21, 2013 13:44 BST

On 11th October London’s Haberdashers’ Hall played host to the first Professional Copywriters’ Network conference. Here are a few points and discussions which stood out most

Images in PR: 3 rules from the world's most famous artists

Images in PR: 3 rules from the world's most famous artists

Blog posts   •   Oct 09, 2013 14:11 BST

Rebecca Jarvest, Founder and Director of Art-Links, tells us about what art history can teach us about effective communications.

Create a buzz on a budget

Create a buzz on a budget

Blog posts   •   Oct 03, 2013 12:22 BST

Some tips and real examples of how SMEs can create a buzz on social media through newsjacking, real-time marketing and videos without breaking the bank.

Expert insights on storytelling and PR

Expert insights on storytelling and PR

Blog posts   •   Sep 25, 2013 11:57 BST

Some highlights from the speakers' presentations at Ketchum and PR Moment's Storytelling conference.