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Is it time PR practitioners reevaluate how they use email?

Is it time PR practitioners reevaluate how they use email?

Blog posts   •   Sep 24, 2013 11:49 BST

Parry Malm, Account Director at Adestra, a leading Email Service Provider, talks about his latest paper on subject lines and gives his advice on how to improve the effectiveness of your emails.

How to tell good stories in PR and why it matters

How to tell good stories in PR and why it matters

Blog posts   •   Sep 17, 2013 13:01 BST

Daney Parker, the editor of PR Moment, tells us why it is so important for all PR practitioners to tell good stories and shares her tips on how to do so.

Are Your Images Ruining Your Chances Of Coverage?

Are Your Images Ruining Your Chances Of Coverage?

Blog posts   •   Sep 06, 2013 11:30 BST

The images you choose to use to spice up your content could be the difference between getting national coverage and ending up in someone's unread folder. Surely aim for the former, right? Mynewsdesk's in-house designer, Jonny, shares his dos and don'ts to help you create the most eye-catching and snazzy content imaginable!

How do I find stories about my organisation worth writing about?

How do I find stories about my organisation worth writing about?

Blog posts   •   Aug 28, 2013 11:30 BST

Often, telling your story is easier said than done. Don’t worry - we will help you! With this how-to post you will hopefully feel a bit more confident in finding your stories to share with the world. Huge or tiny - sharing is caring.

6 Reasons PRs Aren't Using Images (But Need To!!)

6 Reasons PRs Aren't Using Images (But Need To!!)

Blog posts   •   Aug 27, 2013 11:22 BST

We have come up with solutions to some of the problems PR and businesses face when using images as part of their communication campaigns.

Your Customer Success blog series has landed

Your Customer Success blog series has landed

Blog posts   •   Aug 20, 2013 14:58 BST

Welcome to the first instalment of your very own customer success blog! This is a space dedicated to our customers and is written by Heather and Fia, your Customer Success dream team. Here we will be looking at newsroom best practice in all its forms. First and foremost you will get tips on how to leverage your content and make the most of your lovely Mynewsdesk newsroom.

Psst: Insider know how - exclusive offer... find out how to create the best headlines

Psst: Insider know how - exclusive offer... find out how to create the best headlines

Blog posts   •   Aug 16, 2013 12:09 BST

The subject line on an email newsletter is crucial if you want your audience to read it. Writing a catchy headline is something of an art. It’s a struggle which many journalists go through every day - yet that’s nothing compared to what newsletter-editors are up against. This is the reasoning behind Worldata website subjectline.com, which essentially puts your headlines to the test.

Global news consumption and what this entails for PR

Global news consumption and what this entails for PR

Blog posts   •   Aug 15, 2013 12:29 BST

It’s a well known fact that news media outlets are haemorrhaging money due to the decline in ad revenue. However, renowned media brands are still the prime market drivers as consumers will always love good quality, well written news. A guest blog post from Kirsten Dinesen, CEO of Front-Page

8 top tips for social media from Jon Bernstein

8 top tips for social media from Jon Bernstein

Blog posts   •   Aug 12, 2013 09:39 BST

Jon Bernstein is a digital media consultant, writer and editor. He was the the Digital Director and Deputy Editor at the New Statesman, the Multimedia Editor at Channel 4 news, Launch Editor of Channel 4 FactCheck as well as Editor-in Chief at Directgov and silicon.com.

Digital tools for PR pros that will transform your working day

Digital tools for PR pros that will transform your working day

Blog posts   •   Jul 31, 2013 16:42 BST

Katie Moffat, an Online PR and social media specialist, presents the top digital tools to make your working life easier and more efficient.

An interview with Jon Morter, a social media pioneer and campaigner.

An interview with Jon Morter, a social media pioneer and campaigner.

Blog posts   •   Jul 30, 2013 09:57 BST

Jon Morter is a Rock DJ turned social media pioneer and campaigner. With his wife Tracey, they have created some of the most well known social media campaigns including the likes of the Rage Against the Machine for Christmas No.1 and the campaign to save BBC 6. He now runs the social media company Big Other with Jamie Turner.

How a little elephant inspired so many big stories...

How a little elephant inspired so many big stories...

Blog posts   •   Jul 25, 2013 14:03 BST

We look at the social enterprise Elephant Parade and how they have mastered PR for their campaigns. We hope you will find some useful hints and tips to use for your own campaigns.

How I reached 5,000 followers

How I reached 5,000 followers

Blog posts   •   Jul 17, 2013 10:28 BST

What does it take to get to 5,000 twitter followers? Tom Albrighton, founder of ABC Copywriting and co-founder of the Professional Copywriters' Network, explains how he managed to build his network, what he thinks makes good tweets for brands as well as individuals and talks of balancing business and pleasure.

A basic guide to defamation law for PR practitioners

A basic guide to defamation law for PR practitioners

Blog posts   •   Jul 11, 2013 11:35 BST

A basic introduction to Defamation law for PR practitioners.

Storytelling for leaders in the modern world

Storytelling for leaders in the modern world

Blog posts   •   Jul 04, 2013 17:02 BST

Alexander Steen, the latest addition to the Swedish Mynewsdesk team, gives us his take on PR and how to be an effective leader.

Marketing Week Live 2013 - Mynewsdesk's key takeaways

Marketing Week Live 2013 - Mynewsdesk's key takeaways

Blog posts   •   Jul 02, 2013 08:54 BST

Mynewsdesk's highlights of Marketing Week 2013.

Content wars: creativity and PR porn

Content wars: creativity and PR porn

Blog posts   •   Jun 25, 2013 12:20 BST

Heather Sophia Athie, Key Account Manager and Agency Relations at Mynewsdesk, shares what she learned at Mynewsdesk and PR Moment's #Mynewsnight "Content Wars" event

#Mynewsnight Takeaways!

#Mynewsnight Takeaways!

Blog posts   •   Jun 10, 2013 12:20 BST

Quick summary of discussion points and advice from our speakers at #Mynewsnight 2013

Inspirational highlights from Digital Shoreditch 2013

Inspirational highlights from Digital Shoreditch 2013

Blog posts   •   Jun 05, 2013 16:21 BST

Mynewsdesk took part in Digital Shoreditch 2013, here are some of the video highlights of our favourite presentations.

The Art of Perception - our chat with a PR legend

The Art of Perception - our chat with a PR legend

Blog posts   •   Jun 05, 2013 11:29 BST

Mynewsdesk met PR legend Bob Leaf to learn about his 55 years of PR experience and his insights into how PR practitioners can deal with the challenges they now face in the digital age.