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Selling your corporate story

Selling your corporate story

Blog posts   •   Nov 15, 2011 09:21 GMT

For many businesses the main reason for undertaking a communications programme isn’t to shift the kit, instead it is to sell the entire business. Yet traditional communications plans are often ill-equipped to achieve this.

Measuring Digital PR – Part 2: What to measure?

Measuring Digital PR – Part 2: What to measure?

Blog posts   •   Nov 10, 2011 14:31 GMT

In this post we dive a little deeper into how we can measure digital PR performance.

Measuring Digital PR – Part 1: Why Measure?

Measuring Digital PR – Part 1: Why Measure?

Blog posts   •   Oct 27, 2011 17:32 BST

Why do we measure communications performance? To justify our work to our boss? To justify our work to the client? To win awards? To win future work?

The PR Week Awards and the Importance of Being Fredrik

The PR Week Awards and the Importance of Being Fredrik

Blog posts   •   Oct 27, 2011 09:35 BST

So. The Mynewdesk London crew finally made it to the Oscars of PR. In the words of one of our Swedish counterparts- BAM! It seems only fitting that on Tuesday night, the company that is turning digital PR on its head was to witness an equally improbable feat: Alistair Campbell taking the blame for something.

Rob Shoesmith and the iPhone5 experiment.

Rob Shoesmith and the iPhone5 experiment.

Blog posts   •   Oct 13, 2011 15:10 BST

Ex-bin man Rob has taken the marketing and PR world by storm since announcing he would be camping outside the Apple store in Covent Garden for the new iPhone.

Mynewsday – a day dedicated to engagement in digital and social channels

Mynewsday – a day dedicated to engagement in digital and social channels

Blog posts   •   Oct 11, 2011 20:30 BST

When the Spring sun was at its brightest, we decided on a day to lighten up the inevitable Autumn. A whole day dedicated to engagement in digital and social channels. Sounds great, doesn’t it?

P R The Champions!

P R The Champions!

Blog posts   •   Sep 28, 2011 20:46 BST

What's the perfect song for PR people?

Ten steps to a perfect online news room

Ten steps to a perfect online news room

Blog posts   •   Aug 15, 2011 16:40 BST

Guest blog post by David Bowen, web effectiveness guru

Online newsrooms are changing. Time for a heated debate

Online newsrooms are changing. Time for a heated debate

Blog posts   •   Jun 28, 2011 14:03 BST

What exactly is a Social Media Newsroom? Do you need one? Does everybody need one? What shapes and flavours do they come in? Who owns it - Digital-PR folks or the Comms? All questions the #commschat participants were eager to debate. And, boy, did we cover a lot of ground in an intense hour of TweetChat banter…

Think 2011 - The Future of PR

Think 2011 - The Future of PR

Blog posts   •   May 16, 2011 13:16 BST

Some thoughts from our UK Country Manager Heidi Noemm... Attending Think 2011 in London was a day of insights into how some of the most experienced and renown PR professionals in the UK think and act in today’s rapidly changing media landscape.

Mynewsdesk Is Looking for Business Development Managers in the UK

Mynewsdesk Is Looking for Business Development Managers in the UK

Blog posts   •   May 13, 2011 09:45 BST

Do you have a passion for the web? Does the PR & communications industry excite you? Do you want to be part of a dynamic team with global ambitions? Join us at Mynewsdesk UK!

Win a trip to Stockholm

Win a trip to Stockholm

Blog posts   •   Mar 28, 2011 21:09 BST

Abba. IKEA. Dime Bars. Volvo. The Nobel Prize. Just a smorgasbord of things you probably know about Sweden. But have you been yet?

Web 3.0, social media and the paradox of choice

Web 3.0, social media and the paradox of choice

Blog posts   •   Mar 27, 2011 15:08 BST

Whether you’re looking for a pair of shoes, advice on health or a PR agency, there is now massive choice on the web. And now we want help not just finding but choosing between the mass of information available to us, writes guest blogger Paul Sutton.

Content publicity: PR's biggest digital opportunity yet?

Content publicity: PR's biggest digital opportunity yet?

Blog posts   •   Mar 23, 2011 18:00 GMT

In a perfect world, content should be created and shaped based on the preferences of the target audience. But how do we copy in an imperfect world, asks guest blogger Adam Vincenzini.

You ask, they answer

You ask, they answer

Blog posts   •   Mar 23, 2011 17:26 GMT

If you could only ask the guest speakers at next week's Social Media World Forum in London one question, what would it be?

Social Media Newsroom – A Snapshot of Your Brand

Social Media Newsroom – A Snapshot of Your Brand

Blog posts   •   Nov 22, 2010 10:54 GMT

5 ways to take your online newsroom to the next level

A little time off gives renewed energy

A little time off gives renewed energy

Blog posts   •   Nov 12, 2010 14:06 GMT

Guestblogger Anna Ålenius Mathson, PR Manager at Projectplace, shares some tips on what you should keep in mind when looking for a new PR tool.

Best Press Rooms of 2009 - Nominees

Blog posts   •   Dec 03, 2009 13:54 GMT

On MyNewsdesk today there are currently 2174 press rooms. They belong to players from all industries and public sector and not for profitorganizations. All share the ambition to share their message with their stakeholder audiences.