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August 2015 | What Can We Learn From Your Newsrooms?

August 2015 | What Can We Learn From Your Newsrooms?

Blog posts   •   Sep 24, 2015 14:17 BST

There was a total of 25,678 visits to the top 10 performing customer newsrooms, in August 2015. And it’s no wonder – there were all sorts of wonderful going on in there! From pumping out content to important contacts to boosting email open rates with compelling headlines, we take a look at the nifty ways you guys have been generating coverage and reaching new audiences.

Bootcamp #5: Digital assets and social sharing

Bootcamp #5: Digital assets and social sharing

Blog posts   •   Sep 16, 2015 08:30 BST

It's that time again to join us for our 5th bootcamp session! We've already covered newsroom basics, KPIs, SEO, content and distribution. I mean, you're basically PR and comms whizzes by this point. Let's crank it up a notch by learning some newsroom hacks, social sharing tips, and asset building techniques.

Bootcamp Session #4: Content and Distribution

Bootcamp Session #4: Content and Distribution

Blog posts   •   Sep 03, 2015 14:33 BST

Well hello there newsroom all-stars! We’ve run three bootcamps so far on “Back to Basics”, “Setting KPIs”, and “Supercharging your SEO”...but now here comes some of the bread and butter “Creating Content and Distributing It”. In this session we’re going to be tackling the battles many customers face…

​SEO Jargon: Decoded

​SEO Jargon: Decoded

Blog posts   •   Sep 02, 2015 10:45 BST

Ah SEO, the backbone of digital PR and marketing...and the black hole of knowledge. Tes takes a look at the SEO buzzwords and figures out exactly what they mean.

Simplifying SEO | Advice From The Newsroom Experts

Simplifying SEO | Advice From The Newsroom Experts

Blog posts   •   Aug 13, 2015 13:35 BST

The product department's best practice dos and don'ts for SEO optimising your newsroom and material.

Three Lessons For PR From The Launch of Google News Lab

Three Lessons For PR From The Launch of Google News Lab

Blog posts   •   Jul 31, 2015 11:00 BST

Media giant Google recently launched News Lab, a global learning platform and a group of experts on hand to help train and educate journalists on Google tools and data. So where does this leave PR?

How To Build Your #BrandNewsroom

How To Build Your #BrandNewsroom

Blog posts   •   Jul 28, 2015 10:04 BST

A brand newsroom goes by a number of aliases; media centre, press room, the list goes on, but essentially they all have the same purpose: to provide a hub of content and information and make getting coverage easier. So, if you’ve got one of the aforementioned sections on your site, here are a handful of tips to build it up, buttercup (#sorrynotsorry).

#BrandNewsroom Jargon: Decoded

#BrandNewsroom Jargon: Decoded

Blog posts   •   Jul 27, 2015 17:11 BST

​In the world of PR technology and brand newsrooms, there are a lot of “techie” words getting thrown around. But what the heck do they actually mean?! Angela reveals...

​What Can We Learn From YOUR Newsrooms?

​What Can We Learn From YOUR Newsrooms?

Blog posts   •   Jul 20, 2015 11:58 BST

Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due! Here are some of the key stats and take-out tips from our customers’ newsrooms in June...

#FC15 | Jonathan Bean On The Future Of Comms

#FC15 | Jonathan Bean On The Future Of Comms

Blog posts   •   Jul 08, 2015 15:31 BST

Jonathan Bean, Chief Marketing and Growth Officer at Mynewsdesk, began the proceedings at this year's FutureComms, showcasing our recent groundbreaking campaign - Surfing The Silver Way and opening up Eduardo Conrado's notion that "PR is at an inflection point between what we're comfortable with, what we have permission to do, and what's possible"...

From Start To Coverage | The Online Newsroom Approach

From Start To Coverage | The Online Newsroom Approach

Blog posts   •   Jul 07, 2015 13:41 BST

​Whether you're a small start-up with an announcement to make or a global brand with big news to break, one way or another you're going to need to get your story out there. You're going to need coverage.

Google’s PR Machine - how the search giant deals with public failings

Google’s PR Machine - how the search giant deals with public failings

Blog posts   •   Jun 12, 2015 14:01 BST

Google may be one of the most valuable companies in the world but despite all its success it’s had several notable failures and crises. And how they choose to deal with PR challenges can tell us a lot about the company.

Mynewsdesk Bootcamp

Mynewsdesk Bootcamp

Blog posts   •   Jun 02, 2015 12:18 BST

We’re launching a brand new programme: Mynewsdesk Bootcamp! Become a Mynewsdesk superuser with our series of workshops and sessions which will cover the newsroom basics, setting and analysing KPIs, syncing Google Analytics and AdWords and much much more!

​Russell Brand: An Unlikely Political Brand Advocate

​Russell Brand: An Unlikely Political Brand Advocate

Blog posts   •   May 06, 2015 16:02 BST

The topic of influencers has been hotting up again over the past week, following Russell Brand and Ed Miliband's vlog. We look into what went on and just why it might have worked so well.

FutureComms15: 5 Minutes With Shivvy Jervis

FutureComms15: 5 Minutes With Shivvy Jervis

Blog posts   •   Apr 27, 2015 19:07 BST

Editor, presenter and previously named as one of CNN's leading ladies, Shivvy Jervis talks to us ahead of FutureComms15. Here's what she said to say about her talk and the state of PR and comms...

How do you sustain a great online newsroom?

How do you sustain a great online newsroom?

Blog posts   •   Mar 05, 2015 10:14 GMT

Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.

PR is dead? Not really, but it's what you do that matters

PR is dead? Not really, but it's what you do that matters

Blog posts   •   Feb 18, 2015 07:55 GMT

Recently Unilever CEO Paul Polman was voted number one in PRWeek’s 2015 Powerbook, the UK PR industries bible of those that matter in the world of communications.

Cruising your way through Crisis Communications: UK vs. USA

Cruising your way through Crisis Communications: UK vs. USA

Blog posts   •   Jan 29, 2015 14:40 GMT

​Let me set the scene. It is Monday morning at the office, second week on the job. Request from the team to write some blogs on things happening in communications and PR. So, I raised my hand to write about crisis communications and a difference between a proactive US approach versus a proactive UK approach

Get your customer's attention with these 4 content ideas

Get your customer's attention with these 4 content ideas

Blog posts   •   Jan 22, 2015 15:15 GMT

Sometimes old tricks are the most useful ones, that's why they're classics. Here are our top 4 tips based on what we have learned from our most read blog posts from 2014. Maybe you'll find some content ideas for your communication and marketing activities. Let's make 2015 newsworthy!

When it comes to brand storytelling, do we want the truth or an attractive fiction?

When it comes to brand storytelling, do we want the truth or an attractive fiction?

Blog posts   •   Dec 03, 2014 08:15 GMT

​So you want your brand’s content to get millions of views, likes and shares? Well, you know what to do. Simply commission an acoustic rework of a tear-jerking ballad and… tell a story.