Blog posts • Sep 24, 2015 14:17 BST
There was a total of 25,678 visits to the top 10 performing customer newsrooms, in August 2015. And it’s no wonder – there were all sorts of wonderful going on in there! From pumping out content to important contacts to boosting email open rates with compelling headlines, we take a look at the nifty ways you guys have been generating coverage and reaching new audiences.
Blog posts • Sep 16, 2015 08:30 BST
It's that time again to join us for our 5th bootcamp session! We've already covered newsroom basics, KPIs, SEO, content and distribution. I mean, you're basically PR and comms whizzes by this point. Let's crank it up a notch by learning some newsroom hacks, social sharing tips, and asset building techniques.
Blog posts • Sep 03, 2015 14:33 BST
Well hello there newsroom all-stars! We’ve run three bootcamps so far on “Back to Basics”, “Setting KPIs”, and “Supercharging your SEO”...but now here comes some of the bread and butter “Creating Content and Distributing It”. In this session we’re going to be tackling the battles many customers face…
Blog posts • Aug 13, 2015 13:35 BST
The product department's best practice dos and don'ts for SEO optimising your newsroom and material.
Blog posts • Jul 31, 2015 11:00 BST
Media giant Google recently launched News Lab, a global learning platform and a group of experts on hand to help train and educate journalists on Google tools and data. So where does this leave PR?
Blog posts • Jul 28, 2015 10:04 BST
A brand newsroom goes by a number of aliases; media centre, press room, the list goes on, but essentially they all have the same purpose: to provide a hub of content and information and make getting coverage easier. So, if you’ve got one of the aforementioned sections on your site, here are a handful of tips to build it up, buttercup (#sorrynotsorry).
Blog posts • Jul 20, 2015 11:58 BST
Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due! Here are some of the key stats and take-out tips from our customers’ newsrooms in June...
Blog posts • Jul 08, 2015 15:31 BST
Jonathan Bean, Chief Marketing and Growth Officer at Mynewsdesk, began the proceedings at this year's FutureComms, showcasing our recent groundbreaking campaign - Surfing The Silver Way and opening up Eduardo Conrado's notion that "PR is at an inflection point between what we're comfortable with, what we have permission to do, and what's possible"...
Blog posts • Jul 07, 2015 13:41 BST
Whether you're a small start-up with an announcement to make or a global brand with big news to break, one way or another you're going to need to get your story out there. You're going to need coverage.
Blog posts • Jun 12, 2015 14:01 BST
Google may be one of the most valuable companies in the world but despite all its success it’s had several notable failures and crises. And how they choose to deal with PR challenges can tell us a lot about the company.
Blog posts • Jun 02, 2015 12:18 BST
We’re launching a brand new programme: Mynewsdesk Bootcamp! Become a Mynewsdesk superuser with our series of workshops and sessions which will cover the newsroom basics, setting and analysing KPIs, syncing Google Analytics and AdWords and much much more!
Blog posts • May 06, 2015 16:02 BST
The topic of influencers has been hotting up again over the past week, following Russell Brand and Ed Miliband's vlog. We look into what went on and just why it might have worked so well.
Blog posts • Mar 05, 2015 10:14 GMT
Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.
Blog posts • Feb 18, 2015 07:55 GMT
Recently Unilever CEO Paul Polman was voted number one in PRWeek’s 2015 Powerbook, the UK PR industries bible of those that matter in the world of communications.
Blog posts • Jan 29, 2015 14:40 GMT
Let me set the scene. It is Monday morning at the office, second week on the job. Request from the team to write some blogs on things happening in communications and PR. So, I raised my hand to write about crisis communications and a difference between a proactive US approach versus a proactive UK approach
Blog posts • Jan 22, 2015 15:15 GMT
Sometimes old tricks are the most useful ones, that's why they're classics. Here are our top 4 tips based on what we have learned from our most read blog posts from 2014. Maybe you'll find some content ideas for your communication and marketing activities. Let's make 2015 newsworthy!
Blog posts • Dec 03, 2014 08:15 GMT
So you want your brand’s content to get millions of views, likes and shares? Well, you know what to do. Simply commission an acoustic rework of a tear-jerking ballad and… tell a story.