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FutureComms15: 5 Minutes With Stephen Waddington

FutureComms15: 5 Minutes With Stephen Waddington

Blog posts   •   Apr 20, 2015 16:44 BST

We caught up with, Stephen Waddington - Chief Engagement Officer at Ketchum - to get his thoughts on the state and future of PR and comms, ahead of our FutureComms15 event on 18th June.

Surfing the silver way: watch the reaction of an 82-year-old digital novice join Tinder

Surfing the silver way: watch the reaction of an 82-year-old digital novice join Tinder

Blog posts   •   Mar 09, 2015 14:30 GMT

Today marks the kick off of the EU Summit on Innovation for Active and Healthy Ageing, a discussion on how demographic change can offer new opportunities for innovation and growth - 'the Silver opportunity'.

Why should we care about influencer relations?

Why should we care about influencer relations?

Blog posts   •   Feb 06, 2015 08:30 GMT

The explosion of social media has democratized communications. It has levelled the playing field affording almost everyone the opportunity to become an influencer.

The future of communications: a video guide

The future of communications: a video guide

Blog posts   •   Dec 11, 2014 08:02 GMT

Are you on top of communications trends? We put together a guide on the communications trends and inspiring PR practices we learned at our event, #FutureComms14, which was held in London in June.

Technology and media expert Tom Foremski talks #FutureComms

Technology and media expert Tom Foremski talks #FutureComms

Blog posts   •   Sep 30, 2014 14:06 BST

We caught up with former Financial Times journalist Tom Foremski who runs Silicon Valley Watcher blog, which reports on the intersection between technology and the media.

5 minutes with Vikki Chowney on embracing disruption in PR and Comms

5 minutes with Vikki Chowney on embracing disruption in PR and Comms

Blog posts   •   Sep 03, 2014 11:00 BST

We caught up with Vikki Chowney, Head of Agency at newly formed social agency, Things With Wings (a TMW and Nelson Bostock Group partnership). With experience across marketing, PR and digital communications, we were keen to find out just what Vikki's doing to embrace disruption and consolidation in the industry...

5 minutes with Deirdre Breakenridge on FutureComms

5 minutes with Deirdre Breakenridge on FutureComms

Blog posts   •   Aug 06, 2014 11:59 BST

We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.

Can you really make people love your brand?

Can you really make people love your brand?

Blog posts   •   Jun 13, 2014 13:46 BST

The PR and communications industry is awash with buzzwords and phrases such as "brand advocates" and "brand love." But is it possible for people to really love a brand? Do people really care that much?

Top of the PR pops: May highlights

Top of the PR pops: May highlights

Blog posts   •   May 30, 2014 08:15 BST

It's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking during the month of May...

PR and the survival of the fittest

PR and the survival of the fittest

Blog posts   •   May 28, 2014 08:15 BST

There’s a schism opening up in the PR industry. There are some agencies that have put the work in to understand how the communications environment is evolving and are adapting their services, structure and skill sets in response. But there are many more agencies that, well, haven’t. And more to the point, show no sign of doing so.

Content Marketing vs The Big Idea

Content Marketing vs The Big Idea

Blog posts   •   May 13, 2014 08:40 BST

Jon Bernstein, an independent digital media consultant and writer, formerly deputy editor then digital director of New Statesman and multimedia editor at Channel 4 News, gives a sneak peak at the debate he'll be chairing at FutureComms14...

The Future of Communications and the Modern Communicator

The Future of Communications and the Modern Communicator

Blog posts   •   May 06, 2014 11:00 BST

Deirdre Breakenridge, CEO of Pure Performance Communications, gives her thoughts on the changing role of the communications professionals and insights into the future of communications. She also was the keynote speaker at FutureComms14 - the PR & comms event of the year.

Mynewsdesk #FutureComms Panel - Meet the panel, part 2

Mynewsdesk #FutureComms Panel - Meet the panel, part 2

Blog posts   •   Apr 27, 2012 14:25 BST

It's time to introduce four more of our esteemed panellists...

Mynewsdesk #FutureComms Panel - Meet the panel, part 1

Mynewsdesk #FutureComms Panel - Meet the panel, part 1

Blog posts   •   Mar 26, 2012 15:16 BST

We're very excited to introduce the Mynewsdesk Future of Communications Panel!