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Where O2 Went Wrong With The Rugby World Cup

Where O2 Went Wrong With The Rugby World Cup

Blog posts   •   Oct 16, 2015 15:14 BST

​As any rugby fan will know all too well, after just four matches England made a dramatic exit from the Rugby World Cup 2015. And while this was disappointing for England fans, it has also significantly impacted other key stakeholders - the sponsors.

#PRStack inspires and educates through the power of crowdsourcing

#PRStack inspires and educates through the power of crowdsourcing

Blog posts   •   Oct 02, 2015 16:48 BST

Yesterday's launch of the 2nd #PRStack ebook (beyond its obvious purpose) reminded me how valuable it is for PRs, marketers and communications professionals to demystify, share and learn about marketing and PR tech in order to move the industry forward.

Top of the PR Pops: September

Top of the PR Pops: September

Blog posts   •   Sep 30, 2015 15:28 BST

From Google to British Gas, here is our pick of the smartest (and cutest) campaigns and news from the super month of September...​

#RWC2015 | How Brands Are Trying To Take Advantage Of The Rugby World Cup

#RWC2015 | How Brands Are Trying To Take Advantage Of The Rugby World Cup

Blog posts   •   Sep 18, 2015 11:48 BST

The Rugby World Cup has kicked off with a bang, as residents of the Welsh capital woke to discover a giant rugby ball embedded into the wall of Cardiff Castle! But that’s not the only PR stunt that’s got rugby and marketing fans talking…

Jeremy Corbyn: Why Authentic Is Better Than “Better”

Jeremy Corbyn: Why Authentic Is Better Than “Better”

Blog posts   •   Sep 16, 2015 15:55 BST

There’s a lot of PR in politics. And there’s politics in PR. Look no further than Jeremy Corbyn’s rise to Labour leadership. And if we really hone in on all of his speeches, behaviours and policies, there is one overarching factor which got him to the top, and one that PR people can learn from: being authentic is better than just being “better”.

​SEO Jargon: Decoded

​SEO Jargon: Decoded

Blog posts   •   Sep 02, 2015 10:45 BST

Ah SEO, the backbone of digital PR and marketing...and the black hole of knowledge. Tes takes a look at the SEO buzzwords and figures out exactly what they mean.

Top of the PR Pops: August

Top of the PR Pops: August

Blog posts   •   Aug 28, 2015 08:15 BST

Hello folks, it’s inspiration (work-related procrastination) time! Our pick of the jolliest summer campaigns launched this month. It's a scorching start with Doritos' #12HourHoliday dare, check out Cantona challenging the channel and cool off with an ice bucket challenge update. Finally, though we’re still mourning the end of summer, it’s the first of the inevitably ‘too soon’ Christmas ads.

#Ashes2015: How Brands ‘Urn’ Exposure

#Ashes2015: How Brands ‘Urn’ Exposure

Blog posts   •   Aug 10, 2015 11:43 BST

Before you could even say “howzat”, England regained the ashes. And what a rapid and pulsating series it's been. Here we take a look at how brands and organisations have leveraged the Ashes hype and put their own “spin” on the action...

Football & Social United: What Can Marketers Learn From The Beautiful Game?

Football & Social United: What Can Marketers Learn From The Beautiful Game?

Blog posts   •   Aug 08, 2015 11:40 BST

You only need to look at the trending topics on any weekend to know that football is a big deal on social media, and it's only going to get bigger. But sometimes, social media can be a team's fiercest rival. With the start of the new season just a matter of hours away (hurrah!), we're sharing a few of our favourite moments where our two passions - football and online comms - were united...

Three Lessons For PR From The Launch of Google News Lab

Three Lessons For PR From The Launch of Google News Lab

Blog posts   •   Jul 31, 2015 11:00 BST

Media giant Google recently launched News Lab, a global learning platform and a group of experts on hand to help train and educate journalists on Google tools and data. So where does this leave PR?

Food for thought: 7 of the tastiest PR campaigns and stunts

Food for thought: 7 of the tastiest PR campaigns and stunts

Blog posts   •   Jul 21, 2015 14:42 BST

This blog post is dedicated to the most delicious food and beverage PR campaigns. So grab yourself a cuppa (and some biscuits) and indulge in the tasty treats we've gathered for you!

​What Can We Learn From YOUR Newsrooms?

​What Can We Learn From YOUR Newsrooms?

Blog posts   •   Jul 20, 2015 11:58 BST

Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due! Here are some of the key stats and take-out tips from our customers’ newsrooms in June...

#FC15 | Stephen Waddington's Key Take-Outs

#FC15 | Stephen Waddington's Key Take-Outs

Blog posts   •   Jul 13, 2015 17:53 BST

Stephen Waddington shares his key take-outs from FutureComms15 - the biggest PR & communications event of the year.

#FC15 | PR & Content, The Great Divide?

#FC15 | PR & Content, The Great Divide?

Blog posts   •   Jul 13, 2015 16:40 BST

Is the PR industry facing the threat of extinction? If brands act as publishers, are PR professionals still required or will they slowly turn into content marketers? Our FutureComms15 panel discuss...

#FC15 | Why Do People Share Content?

#FC15 | Why Do People Share Content?

Blog posts   •   Jul 13, 2015 13:49 BST

Stephen Follows, writer and producer at Catsnake, shares his experiences and tips for when it comes to brand storytelling.

Why Should A Brand Have A Blog?

Why Should A Brand Have A Blog?

Blog posts   •   Jul 10, 2015 11:43 BST

​I have never really written a blog before. In fact, I have shied away from it for quite some time, and yet I talk about it with clients on a regular basis. I understand the values, the reasoning and how it can help a brand. So it got me thinking, maybe my first blog should be based around just that - why should a brand have a blog?

#FC15 | Zoe Clapp - How #Chocobatch Went Viral

#FC15 | Zoe Clapp - How #Chocobatch Went Viral

Blog posts   •   Jul 09, 2015 17:30 BST

Communications Director of UKTV, Zoë Clapp shares her insights and learnings from the brand's recent viral campaign, #Chocobatch, at this year's FutureComms event.

#FC15 | The Death of SEO & the Rise of the Brand Story

#FC15 | The Death of SEO & the Rise of the Brand Story

Blog posts   •   Jul 09, 2015 17:11 BST

Google’s Panda, Penguin and Hummingbird algorithm changes have had profound effects on the SEO industry. Search rankings are now dependent on the quality, originality and relevance of online content, rather than the way it's coded. Content marketing has risen to the fore as the way of achieving this, and this has brought together SEO practitioners, social media marketers and PR professionals.

#FC15 | Robert Rose On Brand Storytelling Opportunities For PR

#FC15 | Robert Rose On Brand Storytelling Opportunities For PR

Blog posts   •   Jul 08, 2015 15:48 BST

PR is in a state of change. The industry is evolving every day. The opportunity for brand storytelling can be huge for organisations and PR practitioners, but according to Robert Rose – the world’s leading content marketing strategist – only if we commit to both organisational change and a different approach to the services we provide.

#FC15 | Jonathan Bean On The Future Of Comms

#FC15 | Jonathan Bean On The Future Of Comms

Blog posts   •   Jul 08, 2015 15:31 BST

Jonathan Bean, Chief Marketing and Growth Officer at Mynewsdesk, began the proceedings at this year's FutureComms, showcasing our recent groundbreaking campaign - Surfing The Silver Way and opening up Eduardo Conrado's notion that "PR is at an inflection point between what we're comfortable with, what we have permission to do, and what's possible"...