Blog posts • Oct 16, 2015 15:14 BST
As any rugby fan will know all too well, after just four matches England made a dramatic exit from the Rugby World Cup 2015. And while this was disappointing for England fans, it has also significantly impacted other key stakeholders - the sponsors.
Blog posts • Oct 02, 2015 16:48 BST
Yesterday's launch of the 2nd #PRStack ebook (beyond its obvious purpose) reminded me how valuable it is for PRs, marketers and communications professionals to demystify, share and learn about marketing and PR tech in order to move the industry forward.
Blog posts • Sep 18, 2015 11:48 BST
The Rugby World Cup has kicked off with a bang, as residents of the Welsh capital woke to discover a giant rugby ball embedded into the wall of Cardiff Castle! But that’s not the only PR stunt that’s got rugby and marketing fans talking…
Blog posts • Sep 16, 2015 15:55 BST
There’s a lot of PR in politics. And there’s politics in PR. Look no further than Jeremy Corbyn’s rise to Labour leadership. And if we really hone in on all of his speeches, behaviours and policies, there is one overarching factor which got him to the top, and one that PR people can learn from: being authentic is better than just being “better”.
Blog posts • Aug 28, 2015 08:15 BST
Hello folks, it’s inspiration (work-related procrastination) time! Our pick of the jolliest summer campaigns launched this month. It's a scorching start with Doritos' #12HourHoliday dare, check out Cantona challenging the channel and cool off with an ice bucket challenge update. Finally, though we’re still mourning the end of summer, it’s the first of the inevitably ‘too soon’ Christmas ads.
Blog posts • Aug 10, 2015 11:43 BST
Before you could even say “howzat”, England regained the ashes. And what a rapid and pulsating series it's been. Here we take a look at how brands and organisations have leveraged the Ashes hype and put their own “spin” on the action...
Blog posts • Aug 08, 2015 11:40 BST
You only need to look at the trending topics on any weekend to know that football is a big deal on social media, and it's only going to get bigger. But sometimes, social media can be a team's fiercest rival. With the start of the new season just a matter of hours away (hurrah!), we're sharing a few of our favourite moments where our two passions - football and online comms - were united...
Blog posts • Jul 31, 2015 11:00 BST
Media giant Google recently launched News Lab, a global learning platform and a group of experts on hand to help train and educate journalists on Google tools and data. So where does this leave PR?
Blog posts • Jul 21, 2015 14:42 BST
This blog post is dedicated to the most delicious food and beverage PR campaigns. So grab yourself a cuppa (and some biscuits) and indulge in the tasty treats we've gathered for you!
Blog posts • Jul 20, 2015 11:58 BST
Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due! Here are some of the key stats and take-out tips from our customers’ newsrooms in June...
Blog posts • Jul 10, 2015 11:43 BST
I have never really written a blog before. In fact, I have shied away from it for quite some time, and yet I talk about it with clients on a regular basis. I understand the values, the reasoning and how it can help a brand. So it got me thinking, maybe my first blog should be based around just that - why should a brand have a blog?
Blog posts • Jul 09, 2015 17:11 BST
Google’s Panda, Penguin and Hummingbird algorithm changes have had profound effects on the SEO industry. Search rankings are now dependent on the quality, originality and relevance of online content, rather than the way it's coded. Content marketing has risen to the fore as the way of achieving this, and this has brought together SEO practitioners, social media marketers and PR professionals.
Blog posts • Jul 08, 2015 15:48 BST
PR is in a state of change. The industry is evolving every day. The opportunity for brand storytelling can be huge for organisations and PR practitioners, but according to Robert Rose – the world’s leading content marketing strategist – only if we commit to both organisational change and a different approach to the services we provide.
Blog posts • Jul 08, 2015 15:31 BST
Jonathan Bean, Chief Marketing and Growth Officer at Mynewsdesk, began the proceedings at this year's FutureComms, showcasing our recent groundbreaking campaign - Surfing The Silver Way and opening up Eduardo Conrado's notion that "PR is at an inflection point between what we're comfortable with, what we have permission to do, and what's possible"...