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Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video

Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video

Blog posts   •   Nov 06, 2014 13:33 GMT

Mynewsdesk 'Walk & Talk' is our first video created with multi-award winning writer and producer Stephen Follows and director Ed Dark from Catsnake Film. The lead character (Catherine) is played by actress and TV producer Kate Miles.

Digital Impact Awards: awarding excellence in online newsrooms

Digital Impact Awards: awarding excellence in online newsrooms

Blog posts   •   Oct 28, 2014 12:20 GMT

We interviewed senior press officer Claire Eaton-Whitfield from Panasonic UK, who received highly commended award in the best online newsroom category.

Tech brands as publishers: seminar presentation Ad:Tech 2014

Tech brands as publishers: seminar presentation Ad:Tech 2014

Blog posts   •   Oct 24, 2014 08:30 BST

Having asked you, our digital PR and communications professionals, about your top challenges, and as we're currently reviewing the state of newsrooms belonging to 70 of the world's top tech brands, I wanted to share some of the insights we've come across that could make your newsroom a better place!

Technology and media expert Tom Foremski talks #FutureComms

Technology and media expert Tom Foremski talks #FutureComms

Blog posts   •   Sep 30, 2014 14:06 BST

We caught up with former Financial Times journalist Tom Foremski who runs Silicon Valley Watcher blog, which reports on the intersection between technology and the media.

The social art of influencer relations

The social art of influencer relations

Blog posts   •   Sep 29, 2014 14:15 BST

David Taylor, Digital Consultant and author of The Business of Being Social, gives his tips on improving your influencer relations strategy.

5 minutes with Vikki Chowney on embracing disruption in PR and Comms

5 minutes with Vikki Chowney on embracing disruption in PR and Comms

Blog posts   •   Sep 03, 2014 11:00 BST

We caught up with Vikki Chowney, Head of Agency at newly formed social agency, Things With Wings (a TMW and Nelson Bostock Group partnership). With experience across marketing, PR and digital communications, we were keen to find out just what Vikki's doing to embrace disruption and consolidation in the industry...

5 minutes with Deirdre Breakenridge on FutureComms

5 minutes with Deirdre Breakenridge on FutureComms

Blog posts   •   Aug 06, 2014 11:59 BST

We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.

1 Million Stories

1 Million Stories

Blog posts   •   Jun 10, 2014 12:48 BST

Last week, we hit a significant company milestone: 1 million stories published on the Mynewsdesk platform!

LinkedIn - transforming the way we work

LinkedIn - transforming the way we work

Blog posts   •   Apr 24, 2014 09:57 BST

David Taylor gives his best practice advice for getting the most out of LinkedIn

7 SEO wins from the brand newsroom approach

7 SEO wins from the brand newsroom approach

Blog posts   •   Apr 02, 2014 11:39 BST

“Search engine optimisation” (SEO) is much less about mastering keywords and SEO tricks to boost your ranking. Instead you must focus on creating high quality, engaging content that your target audiences will be interested in and want to share. In other words, adopt the brand newsroom approach...

Top of the PR pops: February highlights

Top of the PR pops: February highlights

Blog posts   •   Mar 04, 2014 12:01 GMT

Our monthly highlights from the world of PR, social media and digital comms.

The #PRanalytics conference: learning how to measure the impact of your PR

The #PRanalytics conference: learning how to measure the impact of your PR

Blog posts   •   Feb 28, 2014 10:38 GMT

PR Moment and Ketchum UK partnered to host a half day conference dedicated to PR analytics and measurement. Scroll down on our Storify to read our key take-away...

Highlights from the Social PR Strategies Summit

Highlights from the Social PR Strategies Summit

Blog posts   •   Feb 12, 2014 15:23 GMT

Last week the Social PR Strategies Summit brought together leading experts in the PR and media industry to discuss how the social media can be fully integrated into your communications strategy, measure its effectiveness and better your engagement with key stakeholders and the media.

10 steps for building the perfect brand newsroom

10 steps for building the perfect brand newsroom

Blog posts   •   Feb 07, 2014 11:54 GMT

Don’t let Felix Baumgartner distract you. Granted that’s not an easy task given Baumgartner’s high-octane, thrill-seeking of choice is to travel to the edge of space in a balloon-powered capsule before jumping out of it.

Top of the PR pops: January highlights

Top of the PR pops: January highlights

Blog posts   •   Jan 31, 2014 17:50 GMT

It’s a truth universally acknowledged that January is by far the worst month of the year. Thankfully it has flown by in a flash and there have been plenty of things happening in the world of PR, social media and digital comms to keep us entertained…

Thinking beyond the press release: a mission statement for brands

Thinking beyond the press release: a mission statement for brands

Blog posts   •   Jan 31, 2014 16:29 GMT

Is the era of the press release finally over, as so many have been claiming for years? What does that mean when communicating on behalf of your organisation?

Building your organisation's internal newsroom

Building your organisation's internal newsroom

Blog posts   •   Jan 30, 2014 11:44 GMT

David Taylor, Head of Social Business at Zoodikers and author of the Business of Being Social, explains why every brand should build an internal newsroom.

PR Analytics: Why Small Data Is The New Big Data

PR Analytics: Why Small Data Is The New Big Data

Blog posts   •   Jan 14, 2014 13:49 GMT

How do you measure the effectiveness of your PR? An introduction to analytics for PR with insights from Andrew Smith MCIPR and Managing Director of escherman.

The top 10 Mynewsdesk UK blog posts of 2013

The top 10 Mynewsdesk UK blog posts of 2013

Blog posts   •   Dec 20, 2013 15:55 GMT

Just in case you missed them, here are the most read Mynewsdesk blog posts of 2013.

Ensuring your business is social in 2014

Ensuring your business is social in 2014

Blog posts   •   Dec 18, 2013 10:37 GMT

Just because you say you are on the likes of Twitter, Facebook and Pinterest and may have links to these channels on your website, does not mean that you are in fact a ‘social’ business. David Taylor, social media trainer, consultant and author, gives his advice on transforming your organisation into a social business.