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PR and marketing tips for small businesses

PR and marketing tips for small businesses

Blog posts   •   Dec 03, 2013 10:25 GMT

Dee Blick is the director of Marketing Gym as well as a writer, blogger and fellow of the Chartered Institute of Marketing. She gives her advice on marketing and PR for small businesses.

How we used Vine to create a buzz at exhibitions

How we used Vine to create a buzz at exhibitions

Blog posts   •   Nov 28, 2013 13:34 GMT

This week the Mynewsdesk team was very busy attending both the Digital Marketing Show and the CIPR's Public Relations Show. Here is how we got into the spirit of the events and used Vine to create a bit of a buzz.

Could killing the press release harm the storytelling process?

Could killing the press release harm the storytelling process?

Blog posts   •   Nov 21, 2013 17:06 GMT

Ashley Brown, Coca-Cola’s global director of digital communications and social media, recently said he was on a mission “to kill the press release”. But we should pause for a minute before we put the press release to the sword once and for all. We need to ask: what do journalists want?

Why PR needs more geeks

Why PR needs more geeks

Blog posts   •   Nov 14, 2013 14:01 GMT

Does PR need more geeks? This question surprisingly sparked quite the debate at Mynewsdesk and PR Moment's latest Mynewsnight. Here is a summary of the four presentations which were at times a little controversial...

How my global content strategy boosts ROI

How my global content strategy boosts ROI

Blog posts   •   Oct 25, 2013 11:11 BST

Eric Ingrand, EnVeritas Group's Vice President of Content Marketing EMEA, talks about the power of content and how to get it right on an international level.

Expert insights on storytelling and PR

Expert insights on storytelling and PR

Blog posts   •   Sep 25, 2013 11:57 BST

Some highlights from the speakers' presentations at Ketchum and PR Moment's Storytelling conference.

How do I find stories about my organisation worth writing about?

How do I find stories about my organisation worth writing about?

Blog posts   •   Aug 28, 2013 11:30 BST

Often, telling your story is easier said than done. Don’t worry - we will help you! With this how-to post you will hopefully feel a bit more confident in finding your stories to share with the world. Huge or tiny - sharing is caring.

Your Customer Success blog series has landed

Your Customer Success blog series has landed

Blog posts   •   Aug 20, 2013 14:58 BST

Welcome to the first instalment of your very own customer success blog! This is a space dedicated to our customers and is written by Heather and Fia, your Customer Success dream team. Here we will be looking at newsroom best practice in all its forms. First and foremost you will get tips on how to leverage your content and make the most of your lovely Mynewsdesk newsroom.

Global news consumption and what this entails for PR

Global news consumption and what this entails for PR

Blog posts   •   Aug 15, 2013 12:29 BST

It’s a well known fact that news media outlets are haemorrhaging money due to the decline in ad revenue. However, renowned media brands are still the prime market drivers as consumers will always love good quality, well written news. A guest blog post from Kirsten Dinesen, CEO of Front-Page

Content wars: creativity and PR porn

Content wars: creativity and PR porn

Blog posts   •   Jun 25, 2013 12:20 BST

Heather Sophia Athie, Key Account Manager and Agency Relations at Mynewsdesk, shares what she learned at Mynewsdesk and PR Moment's #Mynewsnight "Content Wars" event

#Mynewsnight Takeaways!

#Mynewsnight Takeaways!

Blog posts   •   Jun 10, 2013 12:20 BST

Quick summary of discussion points and advice from our speakers at #Mynewsnight 2013

Why the brand newsroom will change PR for good

Why the brand newsroom will change PR for good

Blog posts   •   Jun 03, 2013 11:10 BST

Today the buzz in PR and marketing circles is about the “brand newsroom approach” - in which content is king and every organisation can benefit from thinking and acting more like a media company.

The next generation newsroom has landed

The next generation newsroom has landed

Blog posts   •   May 30, 2013 16:03 BST

Introducing you to the next generation Mynewsdesk newsroom!

Costa Coffee’s digital PR journey

Costa Coffee’s digital PR journey

Blog posts   •   Aug 28, 2012 12:19 BST

Adam Vincenzini spoke to us about how Costa Coffee is using Mynewsdesk to help evolve their digital communications.

Communicators told us their stories at Marketing Week Live

Communicators told us their stories at Marketing Week Live

Blog posts   •   Jul 26, 2012 13:06 BST

We exhibited at Marketing Week Live where we ran a straw poll among PR and marketing professionals who visited our stand.

"If a company is creating innovative products, it should be reflected in innovative communication"

"If a company is creating innovative products, it should be reflected in innovative communication"

Blog posts   •   Nov 29, 2011 15:36 GMT

Keith Childs launched GM Europe's first social media newsroom and he continues to lead the evolution of corporate comms at Opel/Vauxhall Europe. We picked his brains on social media newsrooms and trends in digital communications.

Ten steps to a perfect online news room

Ten steps to a perfect online news room

Blog posts   •   Aug 15, 2011 16:40 BST

Guest blog post by David Bowen, web effectiveness guru

Online newsrooms are changing. Time for a heated debate

Online newsrooms are changing. Time for a heated debate

Blog posts   •   Jun 28, 2011 14:03 BST

What exactly is a Social Media Newsroom? Do you need one? Does everybody need one? What shapes and flavours do they come in? Who owns it - Digital-PR folks or the Comms? All questions the #commschat participants were eager to debate. And, boy, did we cover a lot of ground in an intense hour of TweetChat banter…

Social Media Newsroom – A Snapshot of Your Brand

Social Media Newsroom – A Snapshot of Your Brand

Blog posts   •   Nov 22, 2010 10:54 GMT

5 ways to take your online newsroom to the next level

A little time off gives renewed energy

A little time off gives renewed energy

Blog posts   •   Nov 12, 2010 14:06 GMT

Guestblogger Anna Ålenius Mathson, PR Manager at Projectplace, shares some tips on what you should keep in mind when looking for a new PR tool.