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#WeArePR: “Don’t behave like a politician!” advises PR veteran Anders Sverke

#WeArePR: “Don’t behave like a politician!” advises PR veteran Anders Sverke

Blog posts   •   Jun 04, 2015 08:30 BST

Anders Sverke is the 2nd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.

#WeArePR: Anders Sverke on how PR has evolved over 27 years

#WeArePR: Anders Sverke on how PR has evolved over 27 years

Blog posts   •   Jun 03, 2015 11:47 BST

Anders Sverke is the 2nd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.

Mynewsdesk Bootcamp

Mynewsdesk Bootcamp

Blog posts   •   Jun 02, 2015 12:18 BST

We’re launching a brand new programme: Mynewsdesk Bootcamp! Become a Mynewsdesk superuser with our series of workshops and sessions which will cover the newsroom basics, setting and analysing KPIs, syncing Google Analytics and AdWords and much much more!

Robert Rose: ​Content Marketing Doing Vs. Saying

Robert Rose: ​Content Marketing Doing Vs. Saying

Blog posts   •   May 29, 2015 15:25 BST

Robert Rose, author and Chief Strategy Officer at CMI and one of our key speakers at FutureComms15, discusses the doing vs the saying of content marketing...

#WeArePR: Paul Sonkamble On Politics in PR

#WeArePR: Paul Sonkamble On Politics in PR

Blog posts   •   May 29, 2015 10:00 BST

In part 3 of the #WeAre PR series, Paul Sonkamble discusses the many ways in which modern politics is affecting the modern world of PR and marketing.

 #WeArePR: Paul Sonkamble On Tools, Techniques & Tips

#WeArePR: Paul Sonkamble On Tools, Techniques & Tips

Blog posts   •   May 28, 2015 15:32 BST

Paul Sonkamble, co-founder of record label "House Music With Love" and founder of artist management company "Deerily" shares tips on the tools and techniques he uses for his PR...

#WeArePR: Paul Sonkamble on music, marketing & technology

#WeArePR: Paul Sonkamble on music, marketing & technology

Blog posts   •   May 26, 2015 13:31 BST

Paul Sonkamble on music, marketing and technology as our first interview for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.

#WeArePR: Building a picture of the modern communicator

#WeArePR: Building a picture of the modern communicator

Blog posts   •   May 26, 2015 13:30 BST

For an industry so involved in helping organisations establish identity, the marketing world is going through a fascinating crisis. Yet, for all the furore and panic, the world keeps spinning. We thought it was time someone went out there and started to build a picture that reflected the variety and range of this world in a different way.

FutureComms15: 5 Minutes With Francis Thomas

FutureComms15: 5 Minutes With Francis Thomas

Blog posts   •   May 12, 2015 16:56 BST

Francis Thomas, Head of Communications at London Midland will be appearing on our panel for a discussion about the state and evolution of PR at this year's FutureComms. Read what he had to say ahead of the event...

​Top Of The PR Pops: April

​Top Of The PR Pops: April

Blog posts   •   May 11, 2015 14:03 BST

From a big-name boxing match to the fighting talk of Westminster, April 2015 truly was a month of battles. And for PR and comms people alike, we’ve had a field day observing and analysing the events as they’ve unfolded, and indeed, the outcomes. This month, we’re looking at two of the biggest events that have got PR tongues wagging and divided the nation:

​Russell Brand: An Unlikely Political Brand Advocate

​Russell Brand: An Unlikely Political Brand Advocate

Blog posts   •   May 06, 2015 16:02 BST

The topic of influencers has been hotting up again over the past week, following Russell Brand and Ed Miliband's vlog. We look into what went on and just why it might have worked so well.

FutureComms15: 5 Minutes With Zoe Clapp

FutureComms15: 5 Minutes With Zoe Clapp

Blog posts   •   Apr 29, 2015 17:03 BST

​Zoe Clapp, Communications Director of the multi award-winning UKTV, gives us a few teasers about her upcoming presentation at FutureComms15...

FutureComms15: 5 Minutes With Robert Rose

FutureComms15: 5 Minutes With Robert Rose

Blog posts   •   Apr 23, 2015 17:08 BST

​Robert Rose – author, chief strategy officer and thought-leader – will be joining us on the 18th June for this year’s FutureComms. We asked Robert a few questions to give us a taster of what’s to come…

FutureComms15: 5 Minutes With Stephen Waddington

FutureComms15: 5 Minutes With Stephen Waddington

Blog posts   •   Apr 20, 2015 16:44 BST

We caught up with, Stephen Waddington - Chief Engagement Officer at Ketchum - to get his thoughts on the state and future of PR and comms, ahead of our FutureComms15 event on 18th June.

​The Many Challenges Of Social Media in Sports

​The Many Challenges Of Social Media in Sports

Blog posts   •   Apr 17, 2015 11:48 BST

Looking at prime examples of positive engagements, controversies and turn-arounds, Alex delves into the pros and cons of sports on social media…

​5 Issues Faced By Education Communicators

​5 Issues Faced By Education Communicators

Blog posts   •   Apr 14, 2015 11:24 BST

Each with their own unique history, offering, results and reputation, universities are brands in their own right. The sooner their PR people and marketers start realising that, the better for them.

5 Brilliantly Believable April Fools': 2015

5 Brilliantly Believable April Fools': 2015

Blog posts   •   Apr 01, 2015 17:45 BST

Aah April Fools’ – the one day of the year where you can trust absolutely no one, not even the most reliable of sources (in fact they’re the worst!) We take a quick look at the April Fools’ campaigns of 2015...

​Our 7 Favourite April Fools’ Day Campaigns

​Our 7 Favourite April Fools’ Day Campaigns

Blog posts   •   Mar 31, 2015 17:17 BST

With 1st April fast approaching, we take a look back at some of the wittiest, cleverest and most obvious April Fools’ marketing campaigns from recent years.

The Power Of Brand Advocates

The Power Of Brand Advocates

Blog posts   •   Mar 27, 2015 11:16 GMT

A brand advocate can be invaluable and they can be anyone. With advocates, the age-old phrase “quality over quantity” rings true; it is not necessarily about the size of your fan-base but instead the quality of those people. Who are they? What do they represent? And what could they do for you? We reveal exactly why we love brand advocates…

​PR & Marketing Jargon: Decoded

​PR & Marketing Jargon: Decoded

Blog posts   •   Mar 25, 2015 10:47 GMT

For the times when actual words just won’t suffice, here are our favourite crimes against the English language from the world of PR and marketing!