Blog posts • Mar 17, 2016 08:11 GMT
Much has been written on how to “optimise” your content for better rankings on Google’s search result pages, which might lead you to believe that there’s a complex process involved. It is actually very straightforward, although it usually requires some effort. Just keep these few details in mind to improve your chances of reaching out to Google’s users.
Blog posts • Mar 14, 2016 11:01 GMT
Video and images are becoming increasingly important aspects of our content and communications. Across so many social platforms now, it’s easy to produce and share visual documentations of live events and experiences in an instant. Yet according to “#DigitalPR Challenge” - our latest survey - 65% of respondents have not used or have little knowledge of creating video content.
Blog posts • Mar 14, 2016 08:35 GMT
In this 2-part guide, we share 7 of our favourite tools for low-cost, and even free, content creation, inspiration and tracking. Whether you’re the owner of a small business or a creative in an SME, these tools might prove pretty useful in covering all aspects of your social media and content marketing campaigns.
Blog posts • Mar 10, 2016 16:29 GMT
Is it possible for one voice to reach so many people? Well we reckon that equipped with the right tools and pitched in the most effective manner, your story could be the talk of the tube, the talk of the coffee break, the talk of the online world. So that’s what we’re giving you the chance to do, to tell your story to the millions, with our 2016 PR campaign: #100millionchallenge.
Blog posts • Mar 09, 2016 17:12 GMT
PR has come a long way since the days of churning out press releases on the wire. Today, PR professionals in the charity sector must utilise a range of social media channels, create more content, liaise with journalists, bloggers and potential influencers, and continually tell their brand stories. Here are just a few ways the online space is helping charities reach their fundraising goals.
Blog posts • Feb 08, 2016 15:07 GMT
Karin Zingmark is the 4th interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.
Blog posts • Jan 29, 2016 11:51 GMT
You need only look at the findings of The #DigitalPR Challenge to realise that the role of a comms person has come a long way since the dawn of online media. While we’re not going to sit here and fib through gritted teeth that “reach is really easy”, what we can do is give you bit of a better idea of what “reach” means, what metrics matter, and how to give yours a boost.
Blog posts • Jan 27, 2016 11:49 GMT
2016 is well underway and with a new year comes new strategies, targets and ambitions. Here, we take a look at three global brands who, in 2015, made us feel all sorts of emotions, maximised reach and gave us some food for thought for our own marketing strategies.
Blog posts • Jan 21, 2016 10:19 GMT
Simon Collister is a Senior Lecturer at the London College of Comms. With over 12 years in PR, Simon's experiences span across traditional media relations, policy/parliamentary roles for NGOs, digital commsfor global brands and teaching. Kick-starting our #YoungPR project, Simon shares his thoughts on how PR has evolved and what it means for young PRs who are entering the industry.
Blog posts • Jan 12, 2016 08:00 GMT
Creating timely and original content can really help brands reach and build meaningful relationships with industry influencers, customers and prospectives. But doing this requires three key things: creative skills, organisation and time. Here are 7 of the reasons why brands are adopting the #BrandNewsroom approach to help create content and streamline their workflows...
Blog posts • Jan 04, 2016 12:08 GMT
As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our workflow? To help boost your communications, content and coverage, here are my 7 recommended #BrandNewsroom resolutions to help you get started in 2016...
Blog posts • Dec 08, 2015 16:28 GMT
'Twas the month before Christmas and all of the brands had sparkly campaigns and 2016 plans! From the King of Christmas (John Lewis, who else?!) to Mattel and smaller names in the game, here are some of the things that have got us talking over the last month...
Blog posts • Dec 04, 2015 11:16 GMT
The words "measurement" and "KPIs" seem to be dominating the PR and comms space these days, but do any of us really know why we're measuring our work and what we should be reporting on? Here's my quick guide to getting to know your KPIs and what you can learn from them...
Blog posts • Nov 03, 2015 13:30 GMT
SEO is important - we get it! But with the rules always changing, it can be hard to keep abreast of what's good optimisation etiquette and what's not. A brand newsroom can help you keep-up with Google's game and take your naturally optimised content to the next level. Here's my advice...
Blog posts • Oct 29, 2015 11:30 GMT
Mynewsdesk’s internet-breaking campaign, Mynewsdesk Now, has been honoured with two nominations at Spinn – Sweden’s most renowned PR awards ceremony. And to say we’re pretty chuffed would be the biggest understatement of the year!