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​The Challenges Faced By B2B Communicators [In Quotes]

​The Challenges Faced By B2B Communicators [In Quotes]

Blog posts   •   Mar 24, 2015 10:00 GMT

Digital and social media have influenced new ways of reaching businesses and consumers, but with that comes its challenges. Three PR professionals – Joe Hanley, Wander Bruijel and Steph Macleod – share their advice on how content can help B2B communicators build online communities…

How 7 Brands Are Supporting Comic Relief 2015

How 7 Brands Are Supporting Comic Relief 2015

Blog posts   •   Mar 13, 2015 12:12 GMT

After its usual two-year break, Comic Relief’s Red Nose Day will be back on our screens for another three-hour marathon of performances, stories and entertainments*. We take a look at how some of the UK’s biggest brands will be supporting the charity in 2015…

Surfing the silver way: watch the reaction of an 82-year-old digital novice join Tinder

Surfing the silver way: watch the reaction of an 82-year-old digital novice join Tinder

Blog posts   •   Mar 09, 2015 14:30 GMT

Today marks the kick off of the EU Summit on Innovation for Active and Healthy Ageing, a discussion on how demographic change can offer new opportunities for innovation and growth - 'the Silver opportunity'.

How do you sustain a great online newsroom?

How do you sustain a great online newsroom?

Blog posts   •   Mar 05, 2015 10:14 GMT

Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.

Top of the PR pops: February's edition

Top of the PR pops: February's edition

Blog posts   •   Mar 04, 2015 13:24 GMT

It’s top of the PR pops time again! Here are the campaigns, stunts and happenings from the world of PR, social and digital that have got us talking during the month of February...

5 tips to get started with your influencers

5 tips to get started with your influencers

Blog posts   •   Mar 04, 2015 09:41 GMT

We’ve been talking about democratised digital communication and​ how social media has opened up great opportunities for modern communicators. It is not only journalists and other traditional opinion shapers who have the power to influence.

PR is dead? Not really, but it's what you do that matters

PR is dead? Not really, but it's what you do that matters

Blog posts   •   Feb 18, 2015 07:55 GMT

Recently Unilever CEO Paul Polman was voted number one in PRWeek’s 2015 Powerbook, the UK PR industries bible of those that matter in the world of communications.

Gambling with your PR: Six of the best gambling PR stunts

Gambling with your PR: Six of the best gambling PR stunts

Blog posts   •   Feb 10, 2015 17:00 GMT

With the recent publicity stunt by Paddypower in backing David Ginola’s failed bid for the FIFA presidency with campaign #teamginola, we at Mynewsdesk thought to share some of the PR punts that organisations in one of the UK’s largest industries have taken in the past.

Why should we care about influencer relations?

Why should we care about influencer relations?

Blog posts   •   Feb 06, 2015 08:30 GMT

The explosion of social media has democratized communications. It has levelled the playing field affording almost everyone the opportunity to become an influencer.

Top of the PR pops: January highlights

Top of the PR pops: January highlights

Blog posts   •   Jan 30, 2015 14:27 GMT

2015 is officially in full flow. Here are the PR campaigns that tickled us in January!

Get your customer's attention with these 4 content ideas

Get your customer's attention with these 4 content ideas

Blog posts   •   Jan 22, 2015 15:15 GMT

Sometimes old tricks are the most useful ones, that's why they're classics. Here are our top 4 tips based on what we have learned from our most read blog posts from 2014. Maybe you'll find some content ideas for your communication and marketing activities. Let's make 2015 newsworthy!

Top of the PR pops: Christmas edition

Top of the PR pops: Christmas edition

Blog posts   •   Dec 19, 2014 12:12 GMT

Merry Christmas dear readers! Rather than our usual top of the PR pops post we're doing a quick round up of our favourite Christmas campaigns. What are your favourite Christmas campaigns?

The reputation economy: why communicators need a seat at the top table

The reputation economy: why communicators need a seat at the top table

Blog posts   •   Dec 11, 2014 16:55 GMT

​Recently the Harvard Business Review released their Top 100 CEO list. The findings of that research study, and in particular the way it was put together, tell me that after the CFO the top communicator at any company is the CEO’s most important team member.

The future of communications: a video guide

The future of communications: a video guide

Blog posts   •   Dec 11, 2014 08:02 GMT

Are you on top of communications trends? We put together a guide on the communications trends and inspiring PR practices we learned at our event, #FutureComms14, which was held in London in June.

Top of the PR pops: November Highlights

Top of the PR pops: November Highlights

Blog posts   •   Dec 04, 2014 16:12 GMT

The temperature has dropped and it's beginning to feel a lot more festive. However, I've tried to keep the mentions of Christmas to a minimum as I'll save that for another post! Here are some of the things that have got us talking over the last month...

When it comes to brand storytelling, do we want the truth or an attractive fiction?

When it comes to brand storytelling, do we want the truth or an attractive fiction?

Blog posts   •   Dec 03, 2014 08:15 GMT

​So you want your brand’s content to get millions of views, likes and shares? Well, you know what to do. Simply commission an acoustic rework of a tear-jerking ballad and… tell a story.

How to get influencers and keep them: the best tips from four experts

How to get influencers and keep them: the best tips from four experts

Blog posts   •   Nov 21, 2014 13:20 GMT

As Dale Carnegie said in his 1936 book How to Win Friends and Influence People, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”

Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video

Does this look familiar? A day in the life of a PR pro - watch our 'Walk & Talk' video

Blog posts   •   Nov 06, 2014 13:33 GMT

Mynewsdesk 'Walk & Talk' is our first video created with multi-award winning writer and producer Stephen Follows and director Ed Dark from Catsnake Film. The lead character (Catherine) is played by actress and TV producer Kate Miles.

Top of the PR pops: October highlights

Top of the PR pops: October highlights

Blog posts   •   Nov 06, 2014 09:53 GMT

Our Top of the PR pops post has come a little later than usual this month as we were a little distracted by all the fun things happening around Hallowe'en. Nevertheless, here is our round up of the things that got us talking over the last few weeks...

PR Horror Stories: Halloween Special

PR Horror Stories: Halloween Special

Blog posts   •   Oct 31, 2014 08:00 GMT

As it's Halloween, we've huddled together and brewed a concoction of PR Horror stories so toxic you'll shake and sweat after consumption. Now we know that great public relations is simple, but not easy. However, these stories highlight some...well...bad and ugly real life communications decisions. Happy Halloween, proceed with caution!