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Digital PR Bootcamp

Bootcamp #5: Digital assets and social sharing

Bootcamp #5: Digital assets and social sharing

Blog posts   •   Sep 16, 2015 08:30 BST

It's that time again to join us for our 5th bootcamp session! We've already covered newsroom basics, KPIs, SEO, content and distribution. I mean, you're basically PR and comms whizzes by this point. Let's crank it up a notch by learning some newsroom hacks, social sharing tips, and asset building techniques.

Peugeot: Driving Web Traffic With Mynewsdesk

Peugeot: Driving Web Traffic With Mynewsdesk

Blog posts   •   Sep 09, 2015 14:39 BST

Hanne Sørensen, PR manager of Peugeot Denmark, describes the role Mynewsdesk plays in the company's content distribution...

Bootcamp Session #4: Content and Distribution

Bootcamp Session #4: Content and Distribution

Blog posts   •   Sep 03, 2015 14:33 BST

Well hello there newsroom all-stars! We’ve run three bootcamps so far on “Back to Basics”, “Setting KPIs”, and “Supercharging your SEO”...but now here comes some of the bread and butter “Creating Content and Distributing It”. In this session we’re going to be tackling the battles many customers face…

​SEO Jargon: Decoded

​SEO Jargon: Decoded

Blog posts   •   Sep 02, 2015 10:45 BST

Ah SEO, the backbone of digital PR and marketing...and the black hole of knowledge. Tes takes a look at the SEO buzzwords and figures out exactly what they mean.

Newsrooms In Numbers | July 2015

Newsrooms In Numbers | July 2015

Blog posts   •   Aug 28, 2015 16:20 BST

Each month we’ll be taking a look at the key stats and lessons learnt from the best performing newsrooms, starting with July…

Top of the PR Pops: August

Top of the PR Pops: August

Blog posts   •   Aug 28, 2015 08:15 BST

Hello folks, it’s inspiration (work-related procrastination) time! Our pick of the jolliest summer campaigns launched this month. It's a scorching start with Doritos' #12HourHoliday dare, check out Cantona challenging the channel and cool off with an ice bucket challenge update. Finally, though we’re still mourning the end of summer, it’s the first of the inevitably ‘too soon’ Christmas ads.

How Mynewsdesk Transformed Telia's Workflow

How Mynewsdesk Transformed Telia's Workflow

Blog posts   •   Aug 20, 2015 12:35 BST

David Engstrøm, PR Manager at Telia, explains how Mynewsdesk helped the organisation ease and improve their workflow.

Bootcamp Session #3: Supercharge your SEO!

Bootcamp Session #3: Supercharge your SEO!

Blog posts   •   Aug 19, 2015 08:30 BST

So far we’ve held two bootcamp sessions, “Back to Basics”, and Setting KPIs”, both of which have received really good feedback! So thank you for being a part of this series and making the time to listen to us harp on about newsroom best practise, and test out our cheese jokes on you.

Simplifying SEO | Advice From The Newsroom Experts

Simplifying SEO | Advice From The Newsroom Experts

Blog posts   •   Aug 13, 2015 13:35 BST

The product department's best practice dos and don'ts for SEO optimising your newsroom and material.

#Ashes2015: How Brands ‘Urn’ Exposure

#Ashes2015: How Brands ‘Urn’ Exposure

Blog posts   •   Aug 10, 2015 11:43 BST

Before you could even say “howzat”, England regained the ashes. And what a rapid and pulsating series it's been. Here we take a look at how brands and organisations have leveraged the Ashes hype and put their own “spin” on the action...

Football & Social United: What Can Marketers Learn From The Beautiful Game?

Football & Social United: What Can Marketers Learn From The Beautiful Game?

Blog posts   •   Aug 08, 2015 11:40 BST

You only need to look at the trending topics on any weekend to know that football is a big deal on social media, and it's only going to get bigger. But sometimes, social media can be a team's fiercest rival. With the start of the new season just a matter of hours away (hurrah!), we're sharing a few of our favourite moments where our two passions - football and online comms - were united...

​Bootcamp #2: Setting KPIs

​Bootcamp #2: Setting KPIs

Blog posts   •   Jul 31, 2015 13:46 BST

Following on from our first bootcamp session, Back to Basics, our second session aims to help you better understand the newsroom analytics and identify the metrics which are of most importance to you and your business.

Three Lessons For PR From The Launch of Google News Lab

Three Lessons For PR From The Launch of Google News Lab

Blog posts   •   Jul 31, 2015 11:00 BST

Media giant Google recently launched News Lab, a global learning platform and a group of experts on hand to help train and educate journalists on Google tools and data. So where does this leave PR?

​Top Of The PR Pops: July

​Top Of The PR Pops: July

Blog posts   •   Jul 30, 2015 12:32 BST

From paws to people and #hashtags to controversies, it’s all been kicking-off this month in the world of PR, comms and online marketing. And we love it when that happens because, well, not only does it give us a tonne of stuff to talk about but it also gives us some pretty tasty food for thought… So without further ado, here’s our pick of campaigns from July 2015…

How To Build Your #BrandNewsroom

How To Build Your #BrandNewsroom

Blog posts   •   Jul 28, 2015 10:04 BST

A brand newsroom goes by a number of aliases; media centre, press room, the list goes on, but essentially they all have the same purpose: to provide a hub of content and information and make getting coverage easier. So, if you’ve got one of the aforementioned sections on your site, here are a handful of tips to build it up, buttercup (#sorrynotsorry).

#BrandNewsroom Jargon: Decoded

#BrandNewsroom Jargon: Decoded

Blog posts   •   Jul 27, 2015 17:11 BST

​In the world of PR technology and brand newsrooms, there are a lot of “techie” words getting thrown around. But what the heck do they actually mean?! Angela reveals...

Food for thought: 7 of the tastiest PR campaigns and stunts

Food for thought: 7 of the tastiest PR campaigns and stunts

Blog posts   •   Jul 21, 2015 14:42 BST

This blog post is dedicated to the most delicious food and beverage PR campaigns. So grab yourself a cuppa (and some biscuits) and indulge in the tasty treats we've gathered for you!

​What Can We Learn From YOUR Newsrooms?

​What Can We Learn From YOUR Newsrooms?

Blog posts   •   Jul 20, 2015 11:58 BST

Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due! Here are some of the key stats and take-out tips from our customers’ newsrooms in June...

Bootcamp Series 1: Newsroom Recap - Back to Basics

Bootcamp Series 1: Newsroom Recap - Back to Basics

Blog posts   •   Jul 16, 2015 16:26 BST

​So we are starting this thing called MND Bootcamp - a 6 part series of sessions, each covering various topics and aspects of our newsroom. You’re welcome to take all six 2-hour sessions for £195 - and we’ll throw in the first session for free.

#FC15 | Stephen Waddington's Key Take-Outs

#FC15 | Stephen Waddington's Key Take-Outs

Blog posts   •   Jul 13, 2015 17:53 BST

Stephen Waddington shares his key take-outs from FutureComms15 - the biggest PR & communications event of the year.