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Digital Impact Awards: awarding excellence in online newsrooms

Digital Impact Awards: awarding excellence in online newsrooms

Blog posts   •   Oct 28, 2014 12:20 GMT

We interviewed senior press officer Claire Eaton-Whitfield from Panasonic UK, who received highly commended award in the best online newsroom category.

The Professional Copywriters' Network Conference: What makes a great story?

The Professional Copywriters' Network Conference: What makes a great story?

Blog posts   •   Oct 23, 2014 08:00 BST

Mynewsdesk was a proud sponsor of The Professional Copywriters' Network Conference, held in London in September. We met Ogilvy's UK vice chairman and TED speaker Rory Sutherland, and other creatives, who told us what they think makes a great story.

Top of the PR pops: September Highlights

Top of the PR pops: September Highlights

Blog posts   •   Oct 03, 2014 08:05 BST

After a month off, we’re back! It’s top of the PR pops time and here is what has got us talking over the last month.

5 minutes with Vikki Chowney on embracing disruption in PR and Comms

5 minutes with Vikki Chowney on embracing disruption in PR and Comms

Blog posts   •   Sep 03, 2014 11:00 BST

We caught up with Vikki Chowney, Head of Agency at newly formed social agency, Things With Wings (a TMW and Nelson Bostock Group partnership). With experience across marketing, PR and digital communications, we were keen to find out just what Vikki's doing to embrace disruption and consolidation in the industry...

5 minutes with Deirdre Breakenridge on FutureComms

5 minutes with Deirdre Breakenridge on FutureComms

Blog posts   •   Aug 06, 2014 11:59 BST

We caught up with Deirdre Breakenridge (Adjunct Professor, Marketing & Public Relations, New York University) at our #FutureComms14 event. She shared her thoughts on the PR landscape, specifically the influence of technology on the evolution of PR, communications and marketing.

Top of the PR pops: July highlights

Top of the PR pops: July highlights

Blog posts   •   Aug 04, 2014 08:00 BST

Summer has been packed with sporting events (World Cup, the Commonwealth Games, Tour de France, to name but a few) music festivals and all imaginable kinds of happenings. Despite making the most of beer gardens, supporting their favourite athletes and catching some rays, PR and comms professionals around the world have been busy. Here are some campaigns and events that caught our attention!

It's not shark on the menu, it's you...

It's not shark on the menu, it's you...

Blog posts   •   Jul 30, 2014 10:33 BST

Here at Mynewsdesk we love clever PR campaigns and funny stunts...especially when there is a hidden camera involved. So this prank to promote the airing of Sharkando 2: The Second One on Syfy was right up our street...

Round-up of the Content Marketing Show 2014

Round-up of the Content Marketing Show 2014

Blog posts   •   Jul 18, 2014 17:27 BST

On Thursday 17th July a small troop of intrepid Mynewsdeskers made their way to the Institute of Education, a venue usually engulfed by students, for the most popular content marketing show in the UK.

Top of the PR pops: June highlights

Top of the PR pops: June highlights

Blog posts   •   Jul 03, 2014 10:34 BST

It always seems to be the way, it's the beginning of the month then it's flown by in a flash. There's been plenty of things happening over the last four weeks to get the communications industry talking. Here are our highlights from the last month...

Can you really make people love your brand?

Can you really make people love your brand?

Blog posts   •   Jun 13, 2014 13:46 BST

The PR and communications industry is awash with buzzwords and phrases such as "brand advocates" and "brand love." But is it possible for people to really love a brand? Do people really care that much?

1 Million Stories

1 Million Stories

Blog posts   •   Jun 10, 2014 12:48 BST

Last week, we hit a significant company milestone: 1 million stories published on the Mynewsdesk platform!

Top of the PR pops: May highlights

Top of the PR pops: May highlights

Blog posts   •   May 30, 2014 08:15 BST

It's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking during the month of May...

PR and the survival of the fittest

PR and the survival of the fittest

Blog posts   •   May 28, 2014 08:15 BST

There’s a schism opening up in the PR industry. There are some agencies that have put the work in to understand how the communications environment is evolving and are adapting their services, structure and skill sets in response. But there are many more agencies that, well, haven’t. And more to the point, show no sign of doing so.

The Future of Communications and the Modern Communicator

The Future of Communications and the Modern Communicator

Blog posts   •   May 06, 2014 11:00 BST

Deirdre Breakenridge, CEO of Pure Performance Communications, gives her thoughts on the changing role of the communications professionals and insights into the future of communications. She also was the keynote speaker at FutureComms14 - the PR & comms event of the year.

Lessons from #PRWsummit 2014 - part 1

Lessons from #PRWsummit 2014 - part 1

Blog posts   •   May 02, 2014 14:55 BST

Top of the PR Pops: April highlights

Top of the PR Pops: April highlights

Blog posts   •   May 01, 2014 11:08 BST

It's that time again when we take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have inspired us or got us talking over the last month!

Top of the PR pops: March highlights

Top of the PR pops: March highlights

Blog posts   •   Apr 01, 2014 12:49 BST

March has flown by in a flash and it's been packed full of interesting campaigns to keep the PR industry talking and entertained. For our monthly round up I'm keeping it short and sweet but I'd love to hear about your favourite recent campaigns, research pieces you've found most interesting or crises that have made you cringe, so please tweet us or leave a wee comment below

Challenging the Gender Gap in PR

Challenging the Gender Gap in PR

Blog posts   •   Mar 08, 2014 11:34 GMT

As it's International Women's Day I wanted to ask one of my female PR role models, Sara Robinson the Managing Director of Cake Communications, about her experience as a women in the PR industry, her thoughts on why this gender gap exists and her advice for women looking to start their own agency.

6 must read PR books in celebration of World Book Day

6 must read PR books in celebration of World Book Day

Blog posts   •   Mar 06, 2014 11:19 GMT

In the spirit of World Book Day we thought we'd share with you some of the PR books we recently added to our library...

Top of the PR pops: February highlights

Top of the PR pops: February highlights

Blog posts   •   Mar 04, 2014 12:01 GMT

Our monthly highlights from the world of PR, social media and digital comms.