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The #PRanalytics conference: learning how to measure the impact of your PR

The #PRanalytics conference: learning how to measure the impact of your PR

Blog posts   •   Feb 28, 2014 10:38 GMT

PR Moment and Ketchum UK partnered to host a half day conference dedicated to PR analytics and measurement. Scroll down on our Storify to read our key take-away...

The Valentine's edition: our favourite love themed PR campaigns

The Valentine's edition: our favourite love themed PR campaigns

Blog posts   •   Feb 14, 2014 12:03 GMT

As it's Valentine's Day this week I thought we'd take a look at the best PR campaigns from the last year which have centred around the theme of love, and not always in the romantic sense…

Highlights from the Social PR Strategies Summit

Highlights from the Social PR Strategies Summit

Blog posts   •   Feb 12, 2014 15:23 GMT

Last week the Social PR Strategies Summit brought together leading experts in the PR and media industry to discuss how the social media can be fully integrated into your communications strategy, measure its effectiveness and better your engagement with key stakeholders and the media.

Top of the PR pops: January highlights

Top of the PR pops: January highlights

Blog posts   •   Jan 31, 2014 17:50 GMT

It’s a truth universally acknowledged that January is by far the worst month of the year. Thankfully it has flown by in a flash and there have been plenty of things happening in the world of PR, social media and digital comms to keep us entertained…

PR Analytics: Why Small Data Is The New Big Data

PR Analytics: Why Small Data Is The New Big Data

Blog posts   •   Jan 14, 2014 13:49 GMT

How do you measure the effectiveness of your PR? An introduction to analytics for PR with insights from Andrew Smith MCIPR and Managing Director of escherman.

The top 10 Mynewsdesk UK blog posts of 2013

The top 10 Mynewsdesk UK blog posts of 2013

Blog posts   •   Dec 20, 2013 15:55 GMT

Just in case you missed them, here are the most read Mynewsdesk blog posts of 2013.

How we used Vine to create a buzz at exhibitions

How we used Vine to create a buzz at exhibitions

Blog posts   •   Nov 28, 2013 13:34 GMT

This week the Mynewsdesk team was very busy attending both the Digital Marketing Show and the CIPR's Public Relations Show. Here is how we got into the spirit of the events and used Vine to create a bit of a buzz.

Could killing the press release harm the storytelling process?

Could killing the press release harm the storytelling process?

Blog posts   •   Nov 21, 2013 17:06 GMT

Ashley Brown, Coca-Cola’s global director of digital communications and social media, recently said he was on a mission “to kill the press release”. But we should pause for a minute before we put the press release to the sword once and for all. We need to ask: what do journalists want?

How good PR can give your tech startup a competitive advantage

How good PR can give your tech startup a competitive advantage

Blog posts   •   Nov 21, 2013 14:23 GMT

Rose Ross, Managing Director of OMarketing and Chief Trailblazer, explains why PR is so important for tech startups and gives her top tips for startups on getting their comms plan right.

Why PR needs more geeks

Why PR needs more geeks

Blog posts   •   Nov 14, 2013 14:01 GMT

Does PR need more geeks? This question surprisingly sparked quite the debate at Mynewsdesk and PR Moment's latest Mynewsnight. Here is a summary of the four presentations which were at times a little controversial...

Readers beware...the scariest PR stunts await

Readers beware...the scariest PR stunts await

Blog posts   •   Oct 31, 2013 14:58 GMT

To get into the spirit of Hallowe’en we thought we’d share with you our favourite creepy PR stunts and social media campaigns.

How my global content strategy boosts ROI

How my global content strategy boosts ROI

Blog posts   •   Oct 25, 2013 11:11 BST

Eric Ingrand, EnVeritas Group's Vice President of Content Marketing EMEA, talks about the power of content and how to get it right on an international level.

Images in PR: 3 rules from the world's most famous artists

Images in PR: 3 rules from the world's most famous artists

Blog posts   •   Oct 09, 2013 14:11 BST

Rebecca Jarvest, Founder and Director of Art-Links, tells us about what art history can teach us about effective communications.

Create a buzz on a budget

Create a buzz on a budget

Blog posts   •   Oct 03, 2013 12:22 BST

Some tips and real examples of how SMEs can create a buzz on social media through newsjacking, real-time marketing and videos without breaking the bank.

Is it time PR practitioners reevaluate how they use email?

Is it time PR practitioners reevaluate how they use email?

Blog posts   •   Sep 24, 2013 11:49 BST

Parry Malm, Account Director at Adestra, a leading Email Service Provider, talks about his latest paper on subject lines and gives his advice on how to improve the effectiveness of your emails.

How to tell good stories in PR and why it matters

How to tell good stories in PR and why it matters

Blog posts   •   Sep 17, 2013 13:01 BST

Daney Parker, the editor of PR Moment, tells us why it is so important for all PR practitioners to tell good stories and shares her tips on how to do so.

Are Your Images Ruining Your Chances Of Coverage?

Are Your Images Ruining Your Chances Of Coverage?

Blog posts   •   Sep 06, 2013 11:30 BST

The images you choose to use to spice up your content could be the difference between getting national coverage and ending up in someone's unread folder. Surely aim for the former, right? Mynewsdesk's in-house designer, Jonny, shares his dos and don'ts to help you create the most eye-catching and snazzy content imaginable!

6 Reasons PRs Aren't Using Images (But Need To!!)

6 Reasons PRs Aren't Using Images (But Need To!!)

Blog posts   •   Aug 27, 2013 11:22 BST

We have come up with solutions to some of the problems PR and businesses face when using images as part of their communication campaigns.

Psst: Insider know how - exclusive offer... find out how to create the best headlines

Psst: Insider know how - exclusive offer... find out how to create the best headlines

Blog posts   •   Aug 16, 2013 12:09 BST

The subject line on an email newsletter is crucial if you want your audience to read it. Writing a catchy headline is something of an art. It’s a struggle which many journalists go through every day - yet that’s nothing compared to what newsletter-editors are up against. This is the reasoning behind Worldata website subjectline.com, which essentially puts your headlines to the test.

Global news consumption and what this entails for PR

Global news consumption and what this entails for PR

Blog posts   •   Aug 15, 2013 12:29 BST

It’s a well known fact that news media outlets are haemorrhaging money due to the decline in ad revenue. However, renowned media brands are still the prime market drivers as consumers will always love good quality, well written news. A guest blog post from Kirsten Dinesen, CEO of Front-Page