Blog posts • Feb 28, 2014 10:38 GMT
PR Moment and Ketchum UK partnered to host a half day conference dedicated to PR analytics and measurement. Scroll down on our Storify to read our key take-away...
Blog posts • Feb 14, 2014 12:03 GMT
As it's Valentine's Day this week I thought we'd take a look at the best PR campaigns from the last year which have centred around the theme of love, and not always in the romantic sense…
Blog posts • Feb 12, 2014 15:23 GMT
Last week the Social PR Strategies Summit brought together leading experts in the PR and media industry to discuss how the social media can be fully integrated into your communications strategy, measure its effectiveness and better your engagement with key stakeholders and the media.
Blog posts • Jan 31, 2014 17:50 GMT
It’s a truth universally acknowledged that January is by far the worst month of the year. Thankfully it has flown by in a flash and there have been plenty of things happening in the world of PR, social media and digital comms to keep us entertained…
Blog posts • Nov 28, 2013 13:34 GMT
This week the Mynewsdesk team was very busy attending both the Digital Marketing Show and the CIPR's Public Relations Show. Here is how we got into the spirit of the events and used Vine to create a bit of a buzz.
Blog posts • Nov 21, 2013 17:06 GMT
Ashley Brown, Coca-Cola’s global director of digital communications and social media, recently said he was on a mission “to kill the press release”. But we should pause for a minute before we put the press release to the sword once and for all. We need to ask: what do journalists want?
Blog posts • Nov 21, 2013 14:23 GMT
Rose Ross, Managing Director of OMarketing and Chief Trailblazer, explains why PR is so important for tech startups and gives her top tips for startups on getting their comms plan right.
Blog posts • Oct 09, 2013 14:11 BST
Rebecca Jarvest, Founder and Director of Art-Links, tells us about what art history can teach us about effective communications.
Blog posts • Sep 24, 2013 11:49 BST
Parry Malm, Account Director at Adestra, a leading Email Service Provider, talks about his latest paper on subject lines and gives his advice on how to improve the effectiveness of your emails.
Blog posts • Sep 06, 2013 11:30 BST
The images you choose to use to spice up your content could be the difference between getting national coverage and ending up in someone's unread folder. Surely aim for the former, right? Mynewsdesk's in-house designer, Jonny, shares his dos and don'ts to help you create the most eye-catching and snazzy content imaginable!
Blog posts • Aug 16, 2013 12:09 BST
The subject line on an email newsletter is crucial if you want your audience to read it. Writing a catchy headline is something of an art. It’s a struggle which many journalists go through every day - yet that’s nothing compared to what newsletter-editors are up against. This is the reasoning behind Worldata website subjectline.com, which essentially puts your headlines to the test.
Blog posts • Aug 15, 2013 12:29 BST
It’s a well known fact that news media outlets are haemorrhaging money due to the decline in ad revenue. However, renowned media brands are still the prime market drivers as consumers will always love good quality, well written news. A guest blog post from Kirsten Dinesen, CEO of Front-Page