Blog posts • May 06, 2015 16:02 BST
The topic of influencers has been hotting up again over the past week, following Russell Brand and Ed Miliband's vlog. We look into what went on and just why it might have worked so well.
Blog posts • Apr 21, 2015 13:27 BST
With the UK’s main political parties rolling out their manifestos last week, we take a look at the potentially damaging slip-ups their leaders (of past and present) have made and the lessons us PR people can learn from those…
Blog posts • Mar 27, 2015 11:16 GMT
A brand advocate can be invaluable and they can be anyone. With advocates, the age-old phrase “quality over quantity” rings true; it is not necessarily about the size of your fan-base but instead the quality of those people. Who are they? What do they represent? And what could they do for you? We reveal exactly why we love brand advocates…
Blog posts • Mar 24, 2015 10:00 GMT
Digital and social media have influenced new ways of reaching businesses and consumers, but with that comes its challenges. Three PR professionals – Joe Hanley, Wander Bruijel and Steph Macleod – share their advice on how content can help B2B communicators build online communities…
Blog posts • Mar 19, 2015 16:07 GMT
Meerkat (noun): a small southern African mongoose. Or in the marketing world – a live-streaming app that’s causing a bit of a stir. Unless you’ve been living under a rock this March then you’ve probably heard “Meerkat” being bandied around, but, like me, you might not be 100% sure what it is. So without further ado, here’s the lowdown on what you need to know about Meerkat…
Blog posts • Mar 15, 2015 15:49 GMT
While it isn’t the biggest day in the commercial calendar, Mother’s Day still presents marketers with an opportunity to both promote their brand and make money. We take a look at how two well-known names have been using March 15th 2015 to raise awareness about their offering...
Blog posts • Mar 13, 2015 12:12 GMT
After its usual two-year break, Comic Relief’s Red Nose Day will be back on our screens for another three-hour marathon of performances, stories and entertainments*. We take a look at how some of the UK’s biggest brands will be supporting the charity in 2015…
Blog posts • Mar 11, 2015 14:26 GMT
We are excited to re-launch our customer success blog to help all our customers learn how best to utilise and capitalise the amazing space that is their newsrooms. We will be going over content ideas, sharing strategies, SEO tricks and tips, support tools, and many other useful and mind blowing ideas.
Blog posts • Mar 09, 2015 14:30 GMT
Today marks the kick off of the EU Summit on Innovation for Active and Healthy Ageing, a discussion on how demographic change can offer new opportunities for innovation and growth - 'the Silver opportunity'.
Blog posts • Mar 05, 2015 10:14 GMT
Most organisations are transitioning to the brand newsroom approach. What sets apart those who are succeeding from those who are not is investment in technology. A robust content management system, with blogging capability and social-media integration eliminates some of the tedious publishing tasks and enables you to create streamlined processes.