Blog posts • Jan 25, 2017 08:25 GMT
2016 - not really a year we want to dwell on - but looking back at the content you created in your newsrooms was pretty flippin' inspiring. From perfectly timed blogs to shareable listicles and opinion pieces to jam-packed press releases, there's a lot to be learnt from you all. We picked out a few of our favourites and why they did so well. Here we go...
Blog posts • Oct 19, 2016 10:28 BST
Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...
Blog posts • Oct 17, 2016 16:38 BST
On September the 29th Mynewsdesk alongside The Stroke Association hosted a breakfast with PR professionals in the Charity industry. One of our longtime clients, Anil Ranchod, spoke about the challenges that his team at Stroke Association face when it comes to communications as well as the impact Mynewsdesk has had on their processes.
Blog posts • Sep 23, 2016 10:51 BST
A well-developed editorial calendar, purpose over profit approach and an optimised newsroom - the key ingredients to Hövding’s campaign success.
Blog posts • Sep 13, 2016 10:40 BST
Annette Spanggaard, of By Spanggaard Agency has worked with her clients and Mynewsdesk for a number of years now, so when her client, furniture company Montana, were looking to increase their global presence, Annette recommended Mynewsdesk.
Blog posts • Jul 27, 2016 08:53 BST
Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering
Blog posts • Jun 17, 2016 15:17 BST
The overarching theme, which seemed to resonate, was that communication is all about telling a good story well. All of us in the profession are simply storytellers, or should strive to be – that is one timeless factor. Let me explain...
Blog posts • May 18, 2016 11:45 BST
Journalists face many frustrations in their working lives, which can affect the way they work with PR and communication professionals. In February 2016, Mynewsdesk surveyed more than 2,000 journalists in nine countries and found seven key facts that could help you to better understand your press contacts. Here are the seven things you need to know in order to work well with journalists:
Blog posts • May 11, 2016 11:00 BST
Ever since the first press release delivered the news of a train derailment in Atlantic City in 1906, the press release has been an important tool for disseminating news by public relations professionals. But according to some pundits, press releases themselves have been derailed in today's high-speed, hyper competitive, digital world.
Blog posts • May 06, 2016 07:56 BST
The future of comms isn't decided by one CMO and it wasn't planned in yet ANOTHER meeting spent slurping-up coffee and flicking through flip-charts. No. The future of comms is ever evolving, and who's making it happen? It's you.
Blog posts • Apr 15, 2016 11:30 BST
We’d like to give you an idea of what to expect next week at our first ever Bootcamp Live! The day has been designed with Mynewsdesk customers in mind. If you want to create cool content that your target market wants to voraciously consume, this is the day for you! Expect lots of workshops and interaction, and definitely some bribery with chocolate.
Blog posts • Mar 22, 2016 13:34 GMT
We've run webinars and posted newsroom tips pieces, but we thought it was time to round you all-up and point you in the right direction. And that's why on 20th Oct, we're hosting Bootcamp Live; a whole day dedicated to taking your content and news to the next level, helping you reach the right audiences and boost your brand. To say I'm pretty excited about his would be an understatement! Why?
Blog posts • Mar 17, 2016 08:11 GMT
Much has been written on how to “optimise” your content for better rankings on Google’s search result pages, which might lead you to believe that there’s a complex process involved. It is actually very straightforward, although it usually requires some effort. Just keep these few details in mind to improve your chances of reaching out to Google’s users.
Blog posts • Mar 14, 2016 11:01 GMT
Video and images are becoming increasingly important aspects of our content and communications. Across so many social platforms now, it’s easy to produce and share visual documentations of live events and experiences in an instant. Yet according to “#DigitalPR Challenge” - our latest survey - 65% of respondents have not used or have little knowledge of creating video content.
Blog posts • Mar 14, 2016 08:35 GMT
In this 2-part guide, we share 7 of our favourite tools for low-cost, and even free, content creation, inspiration and tracking. Whether you’re the owner of a small business or a creative in an SME, these tools might prove pretty useful in covering all aspects of your social media and content marketing campaigns.
Blog posts • Jan 12, 2016 08:00 GMT
Creating timely and original content can really help brands reach and build meaningful relationships with industry influencers, customers and prospectives. But doing this requires three key things: creative skills, organisation and time. Here are 7 of the reasons why brands are adopting the #BrandNewsroom approach to help create content and streamline their workflows...
Blog posts • Jan 04, 2016 12:08 GMT
As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our workflow? To help boost your communications, content and coverage, here are my 7 recommended #BrandNewsroom resolutions to help you get started in 2016...