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Inspiring Ways Brands Used Newsrooms In 2016

Inspiring Ways Brands Used Newsrooms In 2016

Blog posts   •   Jan 25, 2017 08:25 GMT

2016 - not really a year we want to dwell on - but looking back at the content you created in your newsrooms was pretty flippin' inspiring. From perfectly timed blogs to shareable listicles and opinion pieces to jam-packed press releases, there's a lot to be learnt from you all. We picked out a few of our favourites and why they did so well. Here we go...

Digital PR Bootcamp | 26th January 2017

Digital PR Bootcamp | 26th January 2017

Blog posts   •   Dec 13, 2016 17:00 GMT

Digital PR Bootcamp is a whole day of PR and comms inspiration, tools, tactics and workshops to ensure you’re getting the most out of your communications and PR efforts.

​#100Million: Brands Need To Give A Beep About Storytelling

​#100Million: Brands Need To Give A Beep About Storytelling

Blog posts   •   Oct 19, 2016 10:28 BST

Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...

Forget AVEs & Be Brave: Key Takeouts From Confronting Charity PR Challenges with Stroke Association

Forget AVEs & Be Brave: Key Takeouts From Confronting Charity PR Challenges with Stroke Association

Blog posts   •   Oct 17, 2016 16:38 BST

On September the 29th Mynewsdesk alongside The Stroke Association hosted a breakfast with PR professionals in the Charity industry. One of our longtime clients, Anil Ranchod, spoke about the challenges that his team at Stroke Association face when it comes to communications as well as the impact Mynewsdesk has had on their processes.

How Mynewsdesk Increased Hövding's Newsroom Traffic by 279%

How Mynewsdesk Increased Hövding's Newsroom Traffic by 279%

Blog posts   •   Sep 23, 2016 10:51 BST

​A well-developed editorial calendar, purpose over profit approach and an optimised newsroom - the key ingredients to Hövding’s campaign success.

Agency Helps Client Go Global With Mynewsdesk

Agency Helps Client Go Global With Mynewsdesk

Blog posts   •   Sep 13, 2016 10:40 BST

Annette Spanggaard, of By Spanggaard Agency has worked with her clients and Mynewsdesk for a number of years now, so when her client, furniture company Montana, were looking to increase their global presence, Annette recommended Mynewsdesk.

​How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders

​How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders

Blog posts   •   Jul 27, 2016 08:53 BST

Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering

Content For Customers: 4 Keys To Retention

Content For Customers: 4 Keys To Retention

Blog posts   •   Jul 26, 2016 16:20 BST

Blog posts, news stories, press releases, images, videos, livestreams. It’s all content. But have you ever put down your pen (metaphorically speaking) to consider why you’re creating so much of it?

PR is About Telling a Good Story Well [FutureComms16 Highlights]

PR is About Telling a Good Story Well [FutureComms16 Highlights]

Blog posts   •   Jun 17, 2016 15:17 BST

The overarching theme, which seemed to resonate, was that communication is all about telling a good story well. All of us in the profession are simply storytellers, or should strive to be – that is one timeless factor. Let me explain...

7 Things You Need To Know About Journalists

7 Things You Need To Know About Journalists

Blog posts   •   May 18, 2016 11:45 BST

Journalists face many frustrations in their working lives, which can affect the way they work with PR and communication professionals. In February 2016, Mynewsdesk surveyed more than 2,000 journalists in nine countries and found seven key facts that could help you to better understand your press contacts. Here are the seven things you need to know in order to work well with journalists:

​Top 5 Channels Preferred by Journalists

​Top 5 Channels Preferred by Journalists

Blog posts   •   May 11, 2016 11:00 BST

Ever since the first press release delivered the news of a train derailment in Atlantic City in 1906, the press release has been an important tool for disseminating news by public relations professionals. But according to some pundits, press releases themselves have been derailed in today's high-speed, hyper competitive, digital world.

FutureComms16: Tackling Digital Challenges, Diversity & Influencer Relations

FutureComms16: Tackling Digital Challenges, Diversity & Influencer Relations

Blog posts   •   May 06, 2016 07:56 BST

​The future of comms isn't decided by one CMO and it wasn't planned in yet ANOTHER meeting spent slurping-up coffee and flicking through flip-charts. No. The future of comms is ever evolving, and who's making it happen? It's you.

7 Sessions For Storytellers

7 Sessions For Storytellers

Blog posts   •   Apr 15, 2016 11:30 BST

We’d like to give you an idea of what to expect next week at our first ever Bootcamp Live! The day has been designed with Mynewsdesk customers in mind. If you want to create cool content that your target market wants to voraciously consume, this is the day for you! Expect lots of workshops and interaction, and definitely some bribery with chocolate.

Why YOU Should Come To Bootcamp LIVE | 20th October

Why YOU Should Come To Bootcamp LIVE | 20th October

Blog posts   •   Mar 22, 2016 13:34 GMT

We've run webinars and posted newsroom tips pieces, but we thought it was time to round you all-up and point you in the right direction. And that's why on 20th Oct, we're hosting Bootcamp Live; a whole day dedicated to taking your content and news to the next level, helping you reach the right audiences and boost your brand. To say I'm pretty excited about his would be an understatement! Why?

Search-Optimised Content: The Absolute Beginner’s Guide

Search-Optimised Content: The Absolute Beginner’s Guide

Blog posts   •   Mar 17, 2016 08:11 GMT

​Much has been written on how to “optimise” your content for better rankings on Google’s search result pages, which might lead you to believe that there’s a complex process involved. It is actually very straightforward, although it usually requires some effort. Just keep these few details in mind to improve your chances of reaching out to Google’s users.

3 Hacks To Overcome Your Fear Of  Visual Content

3 Hacks To Overcome Your Fear Of Visual Content

Blog posts   •   Mar 14, 2016 11:01 GMT

Video and images are becoming increasingly important aspects of our content and communications. Across so many social platforms now, it’s easy to produce and share visual documentations of live events and experiences in an instant. Yet according to “#DigitalPR Challenge” - our latest survey - 65% of respondents have not used or have little knowledge of creating video content.

4 Free Tools You Need for Your Social Media Campaign

4 Free Tools You Need for Your Social Media Campaign

Blog posts   •   Mar 14, 2016 08:35 GMT

In this 2-part guide, we share 7 of our favourite tools for low-cost, and even free, content creation, inspiration and tracking. Whether you’re the owner of a small business or a creative in an SME, these tools might prove pretty useful in covering all aspects of your social media and content marketing campaigns.

7 Reasons PRs Are Choosing The #BrandNewsroom Approach

7 Reasons PRs Are Choosing The #BrandNewsroom Approach

Blog posts   •   Jan 12, 2016 08:00 GMT

Creating timely and original content can really help brands reach and build meaningful relationships with industry influencers, customers and prospectives. But doing this requires three key things: creative skills, organisation and time. Here are 7 of the reasons why brands are adopting the #BrandNewsroom approach to help create content and streamline their workflows...

7 New Year's Resolutions For Your #BrandNewsroom

7 New Year's Resolutions For Your #BrandNewsroom

Blog posts   •   Jan 04, 2016 12:08 GMT

As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our workflow? To help boost your communications, content and coverage, here are my 7 recommended #BrandNewsroom resolutions to help you get started in 2016...

Merry Christmas from Mynewsdesk

Merry Christmas from Mynewsdesk

Blog posts   •   Dec 17, 2015 16:45 GMT

From all of us here at Mynewsdesk, we'd like to wish you, our wonderful customers, a very Merry Christmas & a Happy New Year!