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#FC15 | Stephen Waddington's Key Take-Outs

#FC15 | Stephen Waddington's Key Take-Outs

Blog posts   •   Jul 13, 2015 17:53 BST

Stephen Waddington shares his key take-outs from FutureComms15 - the biggest PR & communications event of the year.

#FC15 | PR & Content, The Great Divide?

#FC15 | PR & Content, The Great Divide?

Blog posts   •   Jul 13, 2015 16:40 BST

Is the PR industry facing the threat of extinction? If brands act as publishers, are PR professionals still required or will they slowly turn into content marketers? Our FutureComms15 panel discuss...

#FC15 | Why Do People Share Content?

#FC15 | Why Do People Share Content?

Blog posts   •   Jul 13, 2015 13:49 BST

Stephen Follows, writer and producer at Catsnake, shares his experiences and tips for when it comes to brand storytelling.

#FC15 | Zoe Clapp - How #Chocobatch Went Viral

#FC15 | Zoe Clapp - How #Chocobatch Went Viral

Blog posts   •   Jul 09, 2015 17:30 BST

Communications Director of UKTV, Zoë Clapp shares her insights and learnings from the brand's recent viral campaign, #Chocobatch, at this year's FutureComms event.

#FC15 | The Death of SEO & the Rise of the Brand Story

#FC15 | The Death of SEO & the Rise of the Brand Story

Blog posts   •   Jul 09, 2015 17:11 BST

Google’s Panda, Penguin and Hummingbird algorithm changes have had profound effects on the SEO industry. Search rankings are now dependent on the quality, originality and relevance of online content, rather than the way it's coded. Content marketing has risen to the fore as the way of achieving this, and this has brought together SEO practitioners, social media marketers and PR professionals.

#FC15 | Robert Rose On Brand Storytelling Opportunities For PR

#FC15 | Robert Rose On Brand Storytelling Opportunities For PR

Blog posts   •   Jul 08, 2015 15:48 BST

PR is in a state of change. The industry is evolving every day. The opportunity for brand storytelling can be huge for organisations and PR practitioners, but according to Robert Rose – the world’s leading content marketing strategist – only if we commit to both organisational change and a different approach to the services we provide.

#FC15 | Jonathan Bean On The Future Of Comms

#FC15 | Jonathan Bean On The Future Of Comms

Blog posts   •   Jul 08, 2015 15:31 BST

Jonathan Bean, Chief Marketing and Growth Officer at Mynewsdesk, began the proceedings at this year's FutureComms, showcasing our recent groundbreaking campaign - Surfing The Silver Way and opening up Eduardo Conrado's notion that "PR is at an inflection point between what we're comfortable with, what we have permission to do, and what's possible"...

#FC15 | The Hidden Heroes Of 7/7

#FC15 | The Hidden Heroes Of 7/7

Blog posts   •   Jul 07, 2015 14:49 BST

If the events of 7th July were to unfold again today, how differently would the news emerge? What part would social media channels play in the media? And would the Government and emergency services’ communications teams and strategies be able to cope? Chris Webb explains how his team dealt the crisis 10 years ago today. And his presentation really showed the value of the business we’re in

Top of the PR pops: June Highlights

Top of the PR pops: June Highlights

Blog posts   •   Jun 30, 2015 08:04 BST

June has been extremely busy and rewarding for the Mynewsdesk UK crew. Futurecomms15, our flagship PR & comms event, was a success! And we're not the only communicators who have been busy having seen some cool campaigns roll out this month...

Video: Highlights from FutureComms15

Video: Highlights from FutureComms15

Blog posts   •   Jun 29, 2015 16:26 BST

The biggest PR & communications event, FutureComms15, was held in London on 18th June. What got communications professionals talking and how do we stay on top of our PR game? What seems to be the holy PR grail for brands?

FutureComms15: A Look Back At The Future Of Comms

FutureComms15: A Look Back At The Future Of Comms

Blog posts   •   Jun 23, 2015 11:13 BST

Fiery, opinionated, controversial and moving are just a handful of adjectives that one might choose to use when describing FutureComms15 - the biggest PR and comms event of the year. But personally, I think it was Dan Slee of Comms2point0 who best summed up the gathering, describing it as “a mass punch-up between people who give a stuff…”. We take a look back at the future of comms...

Futurecomms15: PR’s Stockdale Paradox

Futurecomms15: PR’s Stockdale Paradox

Blog posts   •   Jun 23, 2015 10:48 BST

Over the years I've come to see that healthy debate stimulates progress and change. Last week I had the pleasure of chairing Mynewsdesk’s Futurecomms15 in London and the outcome was a good argument. I am tired of events that are just filled of corporate case studies and self congratulatory awards. I guess there is a place for those type of events but this was certainly not one of them...

#WeArePR: “PR is changing as quickly as technology”

#WeArePR: “PR is changing as quickly as technology”

Blog posts   •   Jun 10, 2015 15:30 BST

Christine Silfversparre is the 3rd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech. Christine has been working in diverse industries for a number of years.

FutureComms15: 5 Minutes With Jonathan Bean

FutureComms15: 5 Minutes With Jonathan Bean

Blog posts   •   Jun 09, 2015 12:19 BST

Chief Marketing & Growth Officer at Mynewsdesk and moderator of FutureComms15, Jonathan Bean shares his thoughts on the state of PR and a glimpse of what to expect from the event... ​

Robert Rose: ​Content Marketing Doing Vs. Saying

Robert Rose: ​Content Marketing Doing Vs. Saying

Blog posts   •   May 29, 2015 15:25 BST

Robert Rose, author and Chief Strategy Officer at CMI and one of our key speakers at FutureComms15, discusses the doing vs the saying of content marketing...

FutureComms15: 5 Minutes With David Schneider

FutureComms15: 5 Minutes With David Schneider

Blog posts   •   May 21, 2015 16:14 BST

David Schneider. An actor in Hollywood blockbusters such as Mission Impossible, and Steeve Coogan's I'm Alan Partridge. A stand-up comedian. Oh...and a Twitter obsessive with over 196k followers (not that he's counting) and founder of ThatLot (an agency specialising in viral videos and images) - will be speaking at FutureComms15. Here are a couple of spoilers of what to expect from his talk:

FutureComms15: 5 Minutes With Francis Thomas

FutureComms15: 5 Minutes With Francis Thomas

Blog posts   •   May 12, 2015 16:56 BST

Francis Thomas, Head of Communications at London Midland will be appearing on our panel for a discussion about the state and evolution of PR at this year's FutureComms. Read what he had to say ahead of the event...

FutureComms15: 5 Minutes With Zoe Clapp

FutureComms15: 5 Minutes With Zoe Clapp

Blog posts   •   Apr 29, 2015 17:03 BST

​Zoe Clapp, Communications Director of the multi award-winning UKTV, gives us a few teasers about her upcoming presentation at FutureComms15...

FutureComms15: 5 Minutes With Shivvy Jervis

FutureComms15: 5 Minutes With Shivvy Jervis

Blog posts   •   Apr 27, 2015 19:07 BST

Editor, presenter and previously named as one of CNN's leading ladies, Shivvy Jervis talks to us ahead of FutureComms15. Here's what she said to say about her talk and the state of PR and comms...

FutureComms15: 5 Minutes With Robert Rose

FutureComms15: 5 Minutes With Robert Rose

Blog posts   •   Apr 23, 2015 17:08 BST

​Robert Rose – author, chief strategy officer and thought-leader – will be joining us on the 18th June for this year’s FutureComms. We asked Robert a few questions to give us a taster of what’s to come…