Blog posts • Jul 09, 2015 17:11 BST
Google’s Panda, Penguin and Hummingbird algorithm changes have had profound effects on the SEO industry. Search rankings are now dependent on the quality, originality and relevance of online content, rather than the way it's coded. Content marketing has risen to the fore as the way of achieving this, and this has brought together SEO practitioners, social media marketers and PR professionals.
Blog posts • Jul 08, 2015 15:48 BST
PR is in a state of change. The industry is evolving every day. The opportunity for brand storytelling can be huge for organisations and PR practitioners, but according to Robert Rose – the world’s leading content marketing strategist – only if we commit to both organisational change and a different approach to the services we provide.
Blog posts • Jul 08, 2015 15:31 BST
Jonathan Bean, Chief Marketing and Growth Officer at Mynewsdesk, began the proceedings at this year's FutureComms, showcasing our recent groundbreaking campaign - Surfing The Silver Way and opening up Eduardo Conrado's notion that "PR is at an inflection point between what we're comfortable with, what we have permission to do, and what's possible"...
Blog posts • Jul 07, 2015 14:49 BST
If the events of 7th July were to unfold again today, how differently would the news emerge? What part would social media channels play in the media? And would the Government and emergency services’ communications teams and strategies be able to cope? Chris Webb explains how his team dealt the crisis 10 years ago today. And his presentation really showed the value of the business we’re in
Blog posts • Jun 30, 2015 08:04 BST
June has been extremely busy and rewarding for the Mynewsdesk UK crew. Futurecomms15, our flagship PR & comms event, was a success! And we're not the only communicators who have been busy having seen some cool campaigns roll out this month...
Blog posts • Jun 29, 2015 16:26 BST
The biggest PR & communications event, FutureComms15, was held in London on 18th June. What got communications professionals talking and how do we stay on top of our PR game? What seems to be the holy PR grail for brands?
Blog posts • Jun 23, 2015 11:13 BST
Fiery, opinionated, controversial and moving are just a handful of adjectives that one might choose to use when describing FutureComms15 - the biggest PR and comms event of the year. But personally, I think it was Dan Slee of Comms2point0 who best summed up the gathering, describing it as “a mass punch-up between people who give a stuff…”. We take a look back at the future of comms...
Blog posts • Jun 23, 2015 10:48 BST
Over the years I've come to see that healthy debate stimulates progress and change. Last week I had the pleasure of chairing Mynewsdesk’s Futurecomms15 in London and the outcome was a good argument. I am tired of events that are just filled of corporate case studies and self congratulatory awards. I guess there is a place for those type of events but this was certainly not one of them...
Blog posts • Jun 10, 2015 15:30 BST
Christine Silfversparre is the 3rd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech. Christine has been working in diverse industries for a number of years.
Blog posts • May 21, 2015 16:14 BST
David Schneider. An actor in Hollywood blockbusters such as Mission Impossible, and Steeve Coogan's I'm Alan Partridge. A stand-up comedian. Oh...and a Twitter obsessive with over 196k followers (not that he's counting) and founder of ThatLot (an agency specialising in viral videos and images) - will be speaking at FutureComms15. Here are a couple of spoilers of what to expect from his talk:
Blog posts • May 12, 2015 16:56 BST
Francis Thomas, Head of Communications at London Midland will be appearing on our panel for a discussion about the state and evolution of PR at this year's FutureComms. Read what he had to say ahead of the event...