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How To Choose The Right PR Tools For Your Business Goals

How To Choose The Right PR Tools For Your Business Goals

Blog posts   •   Feb 07, 2017 08:27 GMT

Mastering one technology is a challenge, particularly given their ever-changing nature. But becoming proficient with many technology tools is near impossible, even if you devote all your time to learning them! Let’s have a look at this simple 5-step formula to pick the tech tool that is right for you.

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

Blog posts   •   Jan 16, 2017 10:04 GMT

​The first thing to do when preparing for a crisis that might hit you is to decide what that crisis might look like. We normally define a crisis as being something that materially impacts your reputation, sales, value or share price. It will probably start in the real world, but news of it will spread online and over social media at a speed you can’t control. Polpeo share their top tips.

"Digital PR is a global matter" - Digital PR Revolution Q&A

"Digital PR is a global matter" - Digital PR Revolution Q&A

Blog posts   •   Jan 04, 2017 08:30 GMT

Just before Christmas 2016, our very own Global Content Marketing Manager, Christopher Van Mossevelde, and Community Manager, Daniel Vazquez, took to the stage at Berghs School of Communications to officially launch PR Revolution. And this week, I caught-up with the two masterminds to find out all about the project...

Mynewsdesk's 5 Favourite Campaigns Of 2016

Mynewsdesk's 5 Favourite Campaigns Of 2016

Blog posts   •   Dec 20, 2016 15:56 GMT

With a New Year on the horizon, what better time to take stock of what's been great in the world of PR and Marketing, this year? For this, I asked the Mynewsdesk team for the campaigns that stood out the most to them and why. Here's their best of the bunch...

​#100Million: Brands Need To Give A Beep About Storytelling

​#100Million: Brands Need To Give A Beep About Storytelling

Blog posts   •   Oct 19, 2016 10:28 BST

Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...

Excitement & Curiosity: The Key Ingredients For Engaging Introductions

Excitement & Curiosity: The Key Ingredients For Engaging Introductions

Blog posts   •   Sep 13, 2016 16:40 BST

Engagement doesn’t come by itself – you have to create it. Here's how...

PR is About Telling a Good Story Well [FutureComms16 Highlights]

PR is About Telling a Good Story Well [FutureComms16 Highlights]

Blog posts   •   Jun 17, 2016 15:17 BST

The overarching theme, which seemed to resonate, was that communication is all about telling a good story well. All of us in the profession are simply storytellers, or should strive to be – that is one timeless factor. Let me explain...

#100Million Reach Challenge in London: Behind The Scenes

#100Million Reach Challenge in London: Behind The Scenes

Blog posts   •   May 26, 2016 13:14 BST

The 100 Million Reach Challenge is now up and running (or cycling, rather!), with PR agency Edelman Deportivo in London last week to begin filming footage for Hövding’s challenge. James Bull and Kate Parker of Mynewsdesk UK went down to meet the crew in Shoreditch and see behind the scenes!

7 Things You Need To Know About Journalists

7 Things You Need To Know About Journalists

Blog posts   •   May 18, 2016 11:45 BST

Journalists face many frustrations in their working lives, which can affect the way they work with PR and communication professionals. In February 2016, Mynewsdesk surveyed more than 2,000 journalists in nine countries and found seven key facts that could help you to better understand your press contacts. Here are the seven things you need to know in order to work well with journalists:

Three Factors Changing the Journalism & Media Landscape

Three Factors Changing the Journalism & Media Landscape

Blog posts   •   May 04, 2016 10:18 BST

Whether you’re a journalist yourself, in PR or otherwise involved in communications, the journalism of the future is likely to rely on a complex web of independent freelancers. But what will that world look like?

Without A Marketing Strategy, Recruitment Risks Losing Candidates

Without A Marketing Strategy, Recruitment Risks Losing Candidates

Blog posts   •   Apr 15, 2016 09:05 BST

With job vacancy periods being at a 15 year high, why has it become more important than ever for you company to begin the candidate relationship before any initial contact with Recruitment Marketing? If you have ever had to to recruit internally or on behalf of a client over the last 2 years, you don’t need me to tell you it’s has become a heavily candidate-driven market.

Innovate Fast or Die Slowly - The Same Choice for Media & Marketers

Innovate Fast or Die Slowly - The Same Choice for Media & Marketers

Blog posts   •   Apr 07, 2016 15:00 BST

Depending on your outlook, experience and current situation, it is either the best or the worst of times to be in the media and marketing industries. If your career has been built in a pre-digital world where control of distribution, news and marketing messages have been a key to success - then it's pretty scary out there.

Search-Optimised Content: The Absolute Beginner’s Guide

Search-Optimised Content: The Absolute Beginner’s Guide

Blog posts   •   Mar 17, 2016 08:11 GMT

​Much has been written on how to “optimise” your content for better rankings on Google’s search result pages, which might lead you to believe that there’s a complex process involved. It is actually very straightforward, although it usually requires some effort. Just keep these few details in mind to improve your chances of reaching out to Google’s users.

#100million: How One Voice Can Reach 100 Million People

#100million: How One Voice Can Reach 100 Million People

Blog posts   •   Mar 10, 2016 16:29 GMT

Is it possible for one voice to reach so many people? Well we reckon that equipped with the right tools and pitched in the most effective manner, your story could be the talk of the tube, the talk of the coffee break, the talk of the online world. So that’s what we’re giving you the chance to do, to tell your story to the millions, with our 2016 PR campaign: #100millionchallenge.

3 Ways Digital PR is Helping Charities Raise Funds

3 Ways Digital PR is Helping Charities Raise Funds

Blog posts   •   Mar 09, 2016 17:12 GMT

PR has come a long way since the days of churning out press releases on the wire. Today, PR professionals in the charity sector must utilise a range of social media channels, create more content, liaise with journalists, bloggers and potential influencers, and continually tell their brand stories. Here are just a few ways the online space is helping charities reach their fundraising goals.

#DigitalPR Challenge: What Is Social Reach & How Can You Better Yours?

#DigitalPR Challenge: What Is Social Reach & How Can You Better Yours?

Blog posts   •   Jan 29, 2016 11:51 GMT

You need only look at the findings of The #DigitalPR Challenge to realise that the role of a comms person has come a long way since the dawn of online media. While we’re not going to sit here and fib through gritted teeth that “reach is really easy”, what we can do is give you bit of a better idea of what “reach” means, what metrics matter, and how to give yours a boost.

How Always, Magnum & Arla Reached Audiences In 2015

How Always, Magnum & Arla Reached Audiences In 2015

Blog posts   •   Jan 27, 2016 11:49 GMT

2016 is well underway and with a new year comes new strategies, targets and ambitions. Here, we take a look at three global brands who, in 2015, made us feel all sorts of emotions, maximised reach and gave us some food for thought for our own marketing strategies.

Top of the PR Pops: 2015's Best Bits

Top of the PR Pops: 2015's Best Bits

Blog posts   •   Jan 07, 2016 10:41 GMT

From the stars of social media to the campaigns that caused a stir, we take a look at our favourite stunts and ads from 2015.

Going Beyond The TV: John Lewis' #ManOnTheMoon

Going Beyond The TV: John Lewis' #ManOnTheMoon

Blog posts   •   Nov 06, 2015 11:13 GMT

John Lewis has done it again with their heart-warming Christmas 2015 campaign, Man on the Moon. Watch the full video here.

​A bold step towards #FuturePRoofing PR

​A bold step towards #FuturePRoofing PR

Blog posts   •   Nov 03, 2015 14:47 GMT

Sarah Hall’s ambitious #FuturePRoof project is positioned as the biggest ever conversation about the future of public relations.