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16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

Blog posts   •   Jan 16, 2017 10:04 GMT

​The first thing to do when preparing for a crisis that might hit you is to decide what that crisis might look like. We normally define a crisis as being something that materially impacts your reputation, sales, value or share price. It will probably start in the real world, but news of it will spread online and over social media at a speed you can’t control. Polpeo share their top tips.

Digital PR Bootcamp | 26th January 2017

Digital PR Bootcamp | 26th January 2017

Blog posts   •   Dec 13, 2016 17:00 GMT

Digital PR Bootcamp is a whole day of PR and comms inspiration, tools, tactics and workshops to ensure you’re getting the most out of your communications and PR efforts.

Forget AVEs & Be Brave: Key Takeouts From Confronting Charity PR Challenges with Stroke Association

Forget AVEs & Be Brave: Key Takeouts From Confronting Charity PR Challenges with Stroke Association

Blog posts   •   Oct 17, 2016 16:38 BST

On September the 29th Mynewsdesk alongside The Stroke Association hosted a breakfast with PR professionals in the Charity industry. One of our longtime clients, Anil Ranchod, spoke about the challenges that his team at Stroke Association face when it comes to communications as well as the impact Mynewsdesk has had on their processes.

PR is About Telling a Good Story Well [FutureComms16 Highlights]

PR is About Telling a Good Story Well [FutureComms16 Highlights]

Blog posts   •   Jun 17, 2016 15:17 BST

The overarching theme, which seemed to resonate, was that communication is all about telling a good story well. All of us in the profession are simply storytellers, or should strive to be – that is one timeless factor. Let me explain...

#FC16 | Paul Sutton On Lost Wedding Rings & The Unpredictable Future Of Comms

#FC16 | Paul Sutton On Lost Wedding Rings & The Unpredictable Future Of Comms

Blog posts   •   Jun 08, 2016 16:34 BST

Paul Sutton, an independent Social & Digital Media Consultant and Head of Social at Popcorn PR, gives us a glimpse into what to expect from his talk at FutureComms16 on 15th June...

#FC16 | Travelzoo's Louise Hodges On Audience Engagements

#FC16 | Travelzoo's Louise Hodges On Audience Engagements

Blog posts   •   Jun 01, 2016 12:13 BST

Travelzoo's European Head of Comms, Louise Hodges talks to us ahead of FutureComms16. Here's what she had to say about her talk and the state of PR and comms...

#FC16 | Sharon Flaherty On The Misunderstandings Of Influencers In Comms

#FC16 | Sharon Flaherty On The Misunderstandings Of Influencers In Comms

Blog posts   •   May 31, 2016 09:20 BST

​At FutureComms16 on 15th June, Sharon Flaherty, the Founder of BrandContent and former Head of PR and Social at MoneySuperMarket.com will be lifting the lid on how vloggers and bloggers want to work with brands.

#FC16 | Marina Ferrer On Shaping Identities, Storytelling & The Future Of Comms

#FC16 | Marina Ferrer On Shaping Identities, Storytelling & The Future Of Comms

Blog posts   •   May 27, 2016 10:34 BST

Marina Ferrer, a PR student at the University of Leeds who's currently interning at Apple, will be sitting on our FutureComms16 panel - #YoungPR | The Traditional vs The Reality of PR. The aim of the panel is to explore what is being taught at university vs the reality of the PR industry and whether, indeed, if PR is a skill which can be taught. Marina shares her views on what PR means to her.

#100Million Reach Challenge in London: Behind The Scenes

#100Million Reach Challenge in London: Behind The Scenes

Blog posts   •   May 26, 2016 13:14 BST

The 100 Million Reach Challenge is now up and running (or cycling, rather!), with PR agency Edelman Deportivo in London last week to begin filming footage for Hövding’s challenge. James Bull and Kate Parker of Mynewsdesk UK went down to meet the crew in Shoreditch and see behind the scenes!

Join The Webinar: What Do Journalists Think Of PR?

Join The Webinar: What Do Journalists Think Of PR?

Blog posts   •   May 26, 2016 08:43 BST

​Don't miss out on this exciting discussion on the press and PR relationship in 2016. Join our 35-minute webinar where Christina Anderson, freelance journalist for the New York Times, and Johanna Snickars, Communications Lead at Microsoft, will talk about the PR and media connection.

"Comms is changing...but don’t believe the hype" - Rica Squires | #FC16

"Comms is changing...but don’t believe the hype" - Rica Squires | #FC16

Blog posts   •   May 24, 2016 13:51 BST

With over twenty years in marketing communications across companies including Visa and Shazam, when it comes to PR, Rica Squires knows a thing or two! A confirmed speaker for FutureComms16, Visa's Technology PR Manager shares her thoughts ahead of the event...

FutureComms16: Tackling Digital Challenges, Diversity & Influencer Relations

FutureComms16: Tackling Digital Challenges, Diversity & Influencer Relations

Blog posts   •   May 06, 2016 07:56 BST

​The future of comms isn't decided by one CMO and it wasn't planned in yet ANOTHER meeting spent slurping-up coffee and flicking through flip-charts. No. The future of comms is ever evolving, and who's making it happen? It's you.

#FC15 | Zoe Clapp - How #Chocobatch Went Viral

#FC15 | Zoe Clapp - How #Chocobatch Went Viral

Blog posts   •   Jul 09, 2015 17:30 BST

Communications Director of UKTV, Zoë Clapp shares her insights and learnings from the brand's recent viral campaign, #Chocobatch, at this year's FutureComms event.

#FC15 | The Death of SEO & the Rise of the Brand Story

#FC15 | The Death of SEO & the Rise of the Brand Story

Blog posts   •   Jul 09, 2015 17:11 BST

Google’s Panda, Penguin and Hummingbird algorithm changes have had profound effects on the SEO industry. Search rankings are now dependent on the quality, originality and relevance of online content, rather than the way it's coded. Content marketing has risen to the fore as the way of achieving this, and this has brought together SEO practitioners, social media marketers and PR professionals.

#FC15 | Robert Rose On Brand Storytelling Opportunities For PR

#FC15 | Robert Rose On Brand Storytelling Opportunities For PR

Blog posts   •   Jul 08, 2015 15:48 BST

PR is in a state of change. The industry is evolving every day. The opportunity for brand storytelling can be huge for organisations and PR practitioners, but according to Robert Rose – the world’s leading content marketing strategist – only if we commit to both organisational change and a different approach to the services we provide.

#FC15 | Jonathan Bean On The Future Of Comms

#FC15 | Jonathan Bean On The Future Of Comms

Blog posts   •   Jul 08, 2015 15:31 BST

Jonathan Bean, Chief Marketing and Growth Officer at Mynewsdesk, began the proceedings at this year's FutureComms, showcasing our recent groundbreaking campaign - Surfing The Silver Way and opening up Eduardo Conrado's notion that "PR is at an inflection point between what we're comfortable with, what we have permission to do, and what's possible"...

Top of the PR pops: June Highlights

Top of the PR pops: June Highlights

Blog posts   •   Jun 30, 2015 08:04 BST

June has been extremely busy and rewarding for the Mynewsdesk UK crew. Futurecomms15, our flagship PR & comms event, was a success! And we're not the only communicators who have been busy having seen some cool campaigns roll out this month...

Video: Highlights from FutureComms15

Video: Highlights from FutureComms15

Blog posts   •   Jun 29, 2015 16:26 BST

The biggest PR & communications event, FutureComms15, was held in London on 18th June. What got communications professionals talking and how do we stay on top of our PR game? What seems to be the holy PR grail for brands?

FutureComms15: A Look Back At The Future Of Comms

FutureComms15: A Look Back At The Future Of Comms

Blog posts   •   Jun 23, 2015 11:13 BST

Fiery, opinionated, controversial and moving are just a handful of adjectives that one might choose to use when describing FutureComms15 - the biggest PR and comms event of the year. But personally, I think it was Dan Slee of Comms2point0 who best summed up the gathering, describing it as “a mass punch-up between people who give a stuff…”. We take a look back at the future of comms...

Futurecomms15: PR’s Stockdale Paradox

Futurecomms15: PR’s Stockdale Paradox

Blog posts   •   Jun 23, 2015 10:48 BST

Over the years I've come to see that healthy debate stimulates progress and change. Last week I had the pleasure of chairing Mynewsdesk’s Futurecomms15 in London and the outcome was a good argument. I am tired of events that are just filled of corporate case studies and self congratulatory awards. I guess there is a place for those type of events but this was certainly not one of them...