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PR Academy | Influencer relations - The Easy Way To Win An Audience

PR Academy | Influencer relations - The Easy Way To Win An Audience

Blog posts   •   Dec 08, 2016 14:30 GMT

​Due to the proliferation of channels consumers can access to read or watch content, individuals no longer rely on mass media to learn new information or seek out entertainment. Today, anyone can create, publish and distribute stories and build an audience over time; such people can be bloggers, freelance writers, topic experts or passionate hobbyists.

PR Academy | ​3 Excellent Examples of PR Storytelling

PR Academy | ​3 Excellent Examples of PR Storytelling

Blog posts   •   Dec 06, 2016 13:30 GMT

If you work in PR or communications, we don’t have to tell you your methods of reaching stakeholders and customers has changed dramatically over the last decade. Where once you focused on pitching the media for attention, today you can reach influencers and consumers directly by publishing content—for example, blogs, videos or eBooks—and by engaging through social media.

PR Academy | A quick intro to Digital PR

PR Academy | A quick intro to Digital PR

Blog posts   •   Dec 02, 2016 13:00 GMT

We live in a noisy world. With so many sources of information, education, entertainment, and news, it’s becoming harder for PR professionals to deliver their messages to key stakeholders, and build meaningful, lasting relationships. It’s a bit like shouting in a storm. But noisiness and channel proliferation isn’t the only challenge.