Follow Mynewsdesk

Tags

mynewsdesk product

brand newsroom tips

pr news

Mynewsdesk Case Studies

mynewsdesk events

reports

Digital PR Bootcamp

How To Choose The Right PR Tools For Your Business Goals

How To Choose The Right PR Tools For Your Business Goals

Blog posts   •   Feb 07, 2017 08:27 GMT

Mastering one technology is a challenge, particularly given their ever-changing nature. But becoming proficient with many technology tools is near impossible, even if you devote all your time to learning them! Let’s have a look at this simple 5-step formula to pick the tech tool that is right for you.

"Digital PR is a global matter" - Digital PR Revolution Q&A

"Digital PR is a global matter" - Digital PR Revolution Q&A

Blog posts   •   Jan 04, 2017 08:30 GMT

Just before Christmas 2016, our very own Global Content Marketing Manager, Christopher Van Mossevelde, and Community Manager, Daniel Vazquez, took to the stage at Berghs School of Communications to officially launch PR Revolution. And this week, I caught-up with the two masterminds to find out all about the project...

Mynewsdesk's 5 Favourite Campaigns Of 2016

Mynewsdesk's 5 Favourite Campaigns Of 2016

Blog posts   •   Dec 20, 2016 15:56 GMT

With a New Year on the horizon, what better time to take stock of what's been great in the world of PR and Marketing, this year? For this, I asked the Mynewsdesk team for the campaigns that stood out the most to them and why. Here's their best of the bunch...

​#100Million: Brands Need To Give A Beep About Storytelling

​#100Million: Brands Need To Give A Beep About Storytelling

Blog posts   •   Oct 19, 2016 10:28 BST

Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Blog posts   •   Jul 11, 2016 14:50 BST

Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.

#FC16 | Marina Ferrer On Shaping Identities, Storytelling & The Future Of Comms

#FC16 | Marina Ferrer On Shaping Identities, Storytelling & The Future Of Comms

Blog posts   •   May 27, 2016 10:34 BST

Marina Ferrer, a PR student at the University of Leeds who's currently interning at Apple, will be sitting on our FutureComms16 panel - #YoungPR | The Traditional vs The Reality of PR. The aim of the panel is to explore what is being taught at university vs the reality of the PR industry and whether, indeed, if PR is a skill which can be taught. Marina shares her views on what PR means to her.

7 Things You Need To Know About Journalists

7 Things You Need To Know About Journalists

Blog posts   •   May 18, 2016 11:45 BST

Journalists face many frustrations in their working lives, which can affect the way they work with PR and communication professionals. In February 2016, Mynewsdesk surveyed more than 2,000 journalists in nine countries and found seven key facts that could help you to better understand your press contacts. Here are the seven things you need to know in order to work well with journalists:

Three Factors Changing the Journalism & Media Landscape

Three Factors Changing the Journalism & Media Landscape

Blog posts   •   May 04, 2016 10:18 BST

Whether you’re a journalist yourself, in PR or otherwise involved in communications, the journalism of the future is likely to rely on a complex web of independent freelancers. But what will that world look like?

Innovate Fast or Die Slowly - The Same Choice for Media & Marketers

Innovate Fast or Die Slowly - The Same Choice for Media & Marketers

Blog posts   •   Apr 07, 2016 15:00 BST

Depending on your outlook, experience and current situation, it is either the best or the worst of times to be in the media and marketing industries. If your career has been built in a pre-digital world where control of distribution, news and marketing messages have been a key to success - then it's pretty scary out there.

Too big to fail? Negative PR and Amazon

Too big to fail? Negative PR and Amazon

Blog posts   •   Mar 23, 2016 10:02 GMT

The PR image of online retailer Amazon has taken a battering in the last few years. So how have they responded? What were the outcomes? And has this improved their PR?

#100million: How One Voice Can Reach 100 Million People

#100million: How One Voice Can Reach 100 Million People

Blog posts   •   Mar 10, 2016 16:29 GMT

Is it possible for one voice to reach so many people? Well we reckon that equipped with the right tools and pitched in the most effective manner, your story could be the talk of the tube, the talk of the coffee break, the talk of the online world. So that’s what we’re giving you the chance to do, to tell your story to the millions, with our 2016 PR campaign: #100millionchallenge.

#DigitalPR Challenge: What Is Social Reach & How Can You Better Yours?

#DigitalPR Challenge: What Is Social Reach & How Can You Better Yours?

Blog posts   •   Jan 29, 2016 11:51 GMT

You need only look at the findings of The #DigitalPR Challenge to realise that the role of a comms person has come a long way since the dawn of online media. While we’re not going to sit here and fib through gritted teeth that “reach is really easy”, what we can do is give you bit of a better idea of what “reach” means, what metrics matter, and how to give yours a boost.

How Always, Magnum & Arla Reached Audiences In 2015

How Always, Magnum & Arla Reached Audiences In 2015

Blog posts   •   Jan 27, 2016 11:49 GMT

2016 is well underway and with a new year comes new strategies, targets and ambitions. Here, we take a look at three global brands who, in 2015, made us feel all sorts of emotions, maximised reach and gave us some food for thought for our own marketing strategies.

#YoungPR: Public Relations Through The Eyes of A Lecturer...

#YoungPR: Public Relations Through The Eyes of A Lecturer...

Blog posts   •   Jan 21, 2016 10:19 GMT

Simon Collister is a Senior Lecturer at the London College of Comms. With over 12 years in PR, Simon's experiences span across traditional media relations, policy/parliamentary roles for NGOs, digital commsfor global brands and teaching. Kick-starting our #YoungPR project, Simon shares his thoughts on how PR has evolved and what it means for young PRs who are entering the industry.

Top of the PR Pops: 2015's Best Bits

Top of the PR Pops: 2015's Best Bits

Blog posts   •   Jan 07, 2016 10:41 GMT

From the stars of social media to the campaigns that caused a stir, we take a look at our favourite stunts and ads from 2015.

Going Beyond The TV: John Lewis' #ManOnTheMoon

Going Beyond The TV: John Lewis' #ManOnTheMoon

Blog posts   •   Nov 06, 2015 11:13 GMT

John Lewis has done it again with their heart-warming Christmas 2015 campaign, Man on the Moon. Watch the full video here.

​A bold step towards #FuturePRoofing PR

​A bold step towards #FuturePRoofing PR

Blog posts   •   Nov 03, 2015 14:47 GMT

Sarah Hall’s ambitious #FuturePRoof project is positioned as the biggest ever conversation about the future of public relations.

Mynewsdesk Nominated For Two Spinn Awards

Mynewsdesk Nominated For Two Spinn Awards

Blog posts   •   Oct 29, 2015 11:30 GMT

​Mynewsdesk’s internet-breaking campaign, Mynewsdesk Now, has been honoured with two nominations at Spinn – Sweden’s most renowned PR awards ceremony. And to say we’re pretty chuffed would be the biggest understatement of the year!

Top of the PR Pops: October

Top of the PR Pops: October

Blog posts   •   Oct 28, 2015 16:17 GMT

Boo! October is a month packed full of events and we've unearthed some of the the most spooktacular campaigns from the world of PR and marketing. Check 'em out...

Where O2 Went Wrong With The Rugby World Cup

Where O2 Went Wrong With The Rugby World Cup

Blog posts   •   Oct 16, 2015 15:14 BST

​As any rugby fan will know all too well, after just four matches England made a dramatic exit from the Rugby World Cup 2015. And while this was disappointing for England fans, it has also significantly impacted other key stakeholders - the sponsors.