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Digital PR Bootcamp

How To Choose The Right PR Tools For Your Business Goals

How To Choose The Right PR Tools For Your Business Goals

Blog posts   •   Feb 07, 2017 08:27 GMT

Mastering one technology is a challenge, particularly given their ever-changing nature. But becoming proficient with many technology tools is near impossible, even if you devote all your time to learning them! Let’s have a look at this simple 5-step formula to pick the tech tool that is right for you.

7 Steps To An Effective Digital PR Strategy

7 Steps To An Effective Digital PR Strategy

Blog posts   •   Jan 10, 2017 08:30 GMT

Don’t be overwhelmed at the thought of creating an effective digital PR strategy. Start small: it doesn’t need to tackle every possible opportunity at your company. If you make it realistic and manageable, you’re more likely to achieve success on which to build and grow the strategy.

"Digital PR is a global matter" - Digital PR Revolution Q&A

"Digital PR is a global matter" - Digital PR Revolution Q&A

Blog posts   •   Jan 04, 2017 08:30 GMT

Just before Christmas 2016, our very own Global Content Marketing Manager, Christopher Van Mossevelde, and Community Manager, Daniel Vazquez, took to the stage at Berghs School of Communications to officially launch PR Revolution. And this week, I caught-up with the two masterminds to find out all about the project...

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Blog posts   •   Jul 11, 2016 14:50 BST

Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.

7 Things You Need To Know About Journalists

7 Things You Need To Know About Journalists

Blog posts   •   May 18, 2016 11:45 BST

Journalists face many frustrations in their working lives, which can affect the way they work with PR and communication professionals. In February 2016, Mynewsdesk surveyed more than 2,000 journalists in nine countries and found seven key facts that could help you to better understand your press contacts. Here are the seven things you need to know in order to work well with journalists:

Three Factors Changing the Journalism & Media Landscape

Three Factors Changing the Journalism & Media Landscape

Blog posts   •   May 04, 2016 10:18 BST

Whether you’re a journalist yourself, in PR or otherwise involved in communications, the journalism of the future is likely to rely on a complex web of independent freelancers. But what will that world look like?

A lesson in crisis comms: Apples Antennagate

A lesson in crisis comms: Apples Antennagate

Blog posts   •   Jun 18, 2015 11:02 BST

Apple frequently faces comms crises; from product related issues such as Antennagate & iOs Maps, to the more serious, image damaging ones (China labour). How do they deal with backlashes and how do they change their PR image?

Startups and a PR Crisis Learning from Clinkle

Startups and a PR Crisis Learning from Clinkle

Blog posts   •   Jun 16, 2015 15:02 BST

PR can be the lifeblood of a young startup. A positive write up can propel companies into the limelight and particularly for a B2C product can result in those critical early sign-ups. But what happens when the positive attention turns bad? And are there any lessons to be learned from the story of what happened to one much-hyped startup?

Google’s PR Machine - how the search giant deals with public failings

Google’s PR Machine - how the search giant deals with public failings

Blog posts   •   Jun 12, 2015 14:01 BST

Google may be one of the most valuable companies in the world but despite all its success it’s had several notable failures and crises. And how they choose to deal with PR challenges can tell us a lot about the company.

How hacking can cause a comms crisis.  Snapchat, LinkedIn & Evernote

How hacking can cause a comms crisis. Snapchat, LinkedIn & Evernote

Blog posts   •   Jun 10, 2015 11:00 BST

Being hacked represents not only a huge operational risk to most businesses but also, from a comms perspective, one of the biggest potential risks to an organisation’s reputation. Being hacked happens without warning and takes everyone by surprise. In the immediate aftermath of the hack being revealed, there can be a shortage of information about what has happened.

Battling to win the social media game: Adidas & Nike and the 2014 World Cup

Battling to win the social media game: Adidas & Nike and the 2014 World Cup

Blog posts   •   Jun 04, 2015 14:56 BST

Well before a ball was kicked in the 2014 World Cup, the scene was set for a similar sized battle between sports retailer rivals Adidas and Nike. Here's how it played out...

The red engine revs on...

The red engine revs on...

Blog posts   •   Mar 20, 2015 14:45 GMT

​Oh what a year we had! The fantastic clients and employees of Mynewsdesk, helped to make 2014 our best year to date.

5 tips to get started with your influencers

5 tips to get started with your influencers

Blog posts   •   Mar 04, 2015 09:41 GMT

We’ve been talking about democratised digital communication and​ how social media has opened up great opportunities for modern communicators. It is not only journalists and other traditional opinion shapers who have the power to influence.

PR is dead? Not really, but it's what you do that matters

PR is dead? Not really, but it's what you do that matters

Blog posts   •   Feb 18, 2015 07:55 GMT

Recently Unilever CEO Paul Polman was voted number one in PRWeek’s 2015 Powerbook, the UK PR industries bible of those that matter in the world of communications.

Why should we care about influencer relations?

Why should we care about influencer relations?

Blog posts   •   Feb 06, 2015 08:30 GMT

The explosion of social media has democratized communications. It has levelled the playing field affording almost everyone the opportunity to become an influencer.

How to get influencers and keep them: the best tips from four experts

How to get influencers and keep them: the best tips from four experts

Blog posts   •   Nov 21, 2014 13:20 GMT

As Dale Carnegie said in his 1936 book How to Win Friends and Influence People, “When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”

Tech brands as publishers: seminar presentation Ad:Tech 2014

Tech brands as publishers: seminar presentation Ad:Tech 2014

Blog posts   •   Oct 24, 2014 08:30 BST

Having asked you, our digital PR and communications professionals, about your top challenges, and as we're currently reviewing the state of newsrooms belonging to 70 of the world's top tech brands, I wanted to share some of the insights we've come across that could make your newsroom a better place!

The Professional Copywriters' Network Conference: What makes a great story?

The Professional Copywriters' Network Conference: What makes a great story?

Blog posts   •   Oct 23, 2014 08:00 BST

Mynewsdesk was a proud sponsor of The Professional Copywriters' Network Conference, held in London in September. We met Ogilvy's UK vice chairman and TED speaker Rory Sutherland, and other creatives, who told us what they think makes a great story.

The social art of influencer relations

The social art of influencer relations

Blog posts   •   Sep 29, 2014 14:15 BST

David Taylor, Digital Consultant and author of The Business of Being Social, gives his tips on improving your influencer relations strategy.