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The Professional Copywriters' Network Conference: What makes a great story?

Blog post   •   Oct 23, 2014 08:00 BST

Mynewsdesk was a proud sponsor of The Professional Copywriters' Network Conference, held in London in September. We met Ogilvy's UK vice chairman and TED speaker Rory Sutherland, and other creatives, who told us what they think makes a great story.

"Stories seem to be a PDF of the human brain", says Rory. 

Watch the whole video to hear what else Rory and others had to say:


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