For an industry so involved in helping organisations establish identity, the marketing world is going through a fascinating crisis.
Yet, for all the furore and panic, the world keeps spinning.
How much do things really change day to day? Yes, you may be logging into TweetDeck (and Mynewsdesk, of course) instead of PR Newswire - but you’re still achieving the same task: improving awareness and relationships with key stakeholders to achieve commercial goals.
And haven’t things always been in a state of change?
These discussions around the state, shape and future of the industry are often conducted at the macro level, making sweeping statements that either focus on unrepresentative innovators or noisy minorities.
We thought it was time someone went out there and started to build a picture that reflected the variety and range of this world in a different way.
So we’re interviewing marketers one-by-one to get their experience and advice. Together #WeArePR.
We’ve already spoken to 25-year veterans at industrial B2B operations, untrained marketers who led innovation for music labels and global brand managers juggling dozens of recognisable names.
This is not about selection bias -- the only thing our interviewees have in common is that they use Mynewsdesk.
It’s about painting a real picture of today’s modern PR or marketer by bringing all these stories together and allowing the patterns to become clear.
Each interview will appear in three pieces:
- Experience, advice, inspiration
- Tools, recommendations, lessons
- A current topic
While these interviews are designed to speak for themselves, we’ll also be writing up what we’ve learned in a series of indepth analysis pieces.
First up is a conversation with tech savvy Paul Sonkamble who has been in the music industry for a number of years. He recently left the big music machine in pursuit of his dream: starting up an indie music label... .
We hope this project unveils more than just the usual casual platitudes and similar recommendations. In time, we’ll see whether it’s our differences or our similarities that stand out the most. We’ll see what trends are driving things forward, whether some habits are really as common as many assume - and what unexpected but genuine things are happening but not spoken of enough.
Stick with us through this process and let us know what you think. And of course, if you’re reading this and you’d like to take part, do get in touch. We’re all ears.
In the meantime, sit back and read the first interview with Paul Sonkamble on music, marketing and technology...