The PR Week Awards and the Importance of Being Fredrik

The PR Week Awards and the Importance of Being Fredrik

Blog posts   •   Oct 27, 2011 09:35 BST

So. The Mynewdesk London crew finally made it to the Oscars of PR. In the words of one of our Swedish counterparts- BAM! It seems only fitting that on Tuesday night, the company that is turning digital PR on its head was to witness an equally improbable feat: Alistair Campbell taking the blame for something.

Rob Shoesmith and the iPhone5 experiment.

Rob Shoesmith and the iPhone5 experiment.

Blog posts   •   Oct 13, 2011 15:10 BST

Ex-bin man Rob has taken the marketing and PR world by storm since announcing he would be camping outside the Apple store in Covent Garden for the new iPhone.