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Mynewsnight: Back To The Future Of Comms [In Pictures]

Mynewsnight: Back To The Future Of Comms [In Pictures]

News   •   May 12, 2015 14:45 BST

Bringing together over 70 PR professionals and industry leaders, Mynewsnight: Back To The Future Of Comms got underway last Thursday evening, and what a night it was!

​Top Of The PR Pops: April

​Top Of The PR Pops: April

Blog posts   •   May 11, 2015 14:03 BST

From a big-name boxing match to the fighting talk of Westminster, April 2015 truly was a month of battles. And for PR and comms people alike, we’ve had a field day observing and analysing the events as they’ve unfolded, and indeed, the outcomes. This month, we’re looking at two of the biggest events that have got PR tongues wagging and divided the nation:

Robert Rose's Master Class: A Content Marketer's Dream (19th June)

Robert Rose's Master Class: A Content Marketer's Dream (19th June)

News   •   May 11, 2015 11:25 BST

Author and leading content marketing figure, Robert Rose, will be hosting an exclusive all-day content master class on Friday 19th June. And, as a content marketer, I'm pretty excited!

​Top 10, 7 Ways & 32 Reasons: Are Listicles Becoming A Content Marketing Disease?

​Top 10, 7 Ways & 32 Reasons: Are Listicles Becoming A Content Marketing Disease?

Blog posts   •   May 07, 2015 16:24 BST

With "top 10" this, '7 ways' that all over the net, it comes as no surprise that on average, 20-25% of the daily content produced by publications such as PR Daily and E-Consultancy is made-up of lists. And the reason behind the number that's used? Well that's dependent on how many points the writer can think of...

​Russell Brand: An Unlikely Political Brand Advocate

​Russell Brand: An Unlikely Political Brand Advocate

Blog posts   •   May 06, 2015 16:02 BST

The topic of influencers has been hotting up again over the past week, following Russell Brand and Ed Miliband's vlog. We look into what went on and just why it might have worked so well.

​Is PR Dead: Robert Phillips To Make Rare Speaker Appearance For FutureComms15

​Is PR Dead: Robert Phillips To Make Rare Speaker Appearance For FutureComms15

Press Releases   •   Apr 30, 2015 07:00 BST

Controversial author Robert Phillips has been confirmed as a speaker for FutureComms15 - the PR and comms event which is being held at The Crystal, London. Run by PR technology business, Mynewsdesk - it coincides with the release of the paperback version of his book - Trust Me, PR - on Thursday 18th June.

FutureComms15: 5 Minutes With Zoe Clapp

FutureComms15: 5 Minutes With Zoe Clapp

Blog posts   •   Apr 29, 2015 17:03 BST

​Zoe Clapp, Communications Director of the multi award-winning UKTV, gives us a few teasers about her upcoming presentation at FutureComms15...

FutureComms15: 5 Minutes With Shivvy Jervis

FutureComms15: 5 Minutes With Shivvy Jervis

Blog posts   •   Apr 27, 2015 19:07 BST

Editor, presenter and previously named as one of CNN's leading ladies, Shivvy Jervis talks to us ahead of FutureComms15. Here's what she said to say about her talk and the state of PR and comms...

Chocolate and newsrooms boost Sick Children's Trust's fundraising

Chocolate and newsrooms boost Sick Children's Trust's fundraising

News   •   Apr 24, 2015 08:10 BST

PR Manager Lizzie D'Angelo discusses how their Chocolate Tea Party has managed to attract industry influencers such as chocolatier Paul Young, and other chocolatey-celebs, to join the movement - and explains how their newsroom has helped them in fundraising and finding new audiences.

FutureComms15: 5 Minutes With Robert Rose

FutureComms15: 5 Minutes With Robert Rose

Blog posts   •   Apr 23, 2015 17:08 BST

​Robert Rose – author, chief strategy officer and thought-leader – will be joining us on the 18th June for this year’s FutureComms. We asked Robert a few questions to give us a taster of what’s to come…

The Political Mistakes PR Professionals Can Learn From

The Political Mistakes PR Professionals Can Learn From

Blog posts   •   Apr 21, 2015 13:27 BST

With the UK’s main political parties rolling out their manifestos last week, we take a look at the potentially damaging slip-ups their leaders (of past and present) have made and the lessons us PR people can learn from those…

FutureComms15: 5 Minutes With Stephen Waddington

FutureComms15: 5 Minutes With Stephen Waddington

Blog posts   •   Apr 20, 2015 16:44 BST

We caught up with, Stephen Waddington - Chief Engagement Officer at Ketchum - to get his thoughts on the state and future of PR and comms, ahead of our FutureComms15 event on 18th June.

​The Many Challenges Of Social Media in Sports

​The Many Challenges Of Social Media in Sports

Blog posts   •   Apr 17, 2015 11:48 BST

Looking at prime examples of positive engagements, controversies and turn-arounds, Alex delves into the pros and cons of sports on social media…

Mynewsdesk Delighted To Announce CALM’s Latest BBC Appearance

Mynewsdesk Delighted To Announce CALM’s Latest BBC Appearance

Press Releases   •   Apr 16, 2015 16:33 BST

​CALM has received enormous exposure this week both through the promotion of their Panorama appearance and following the announcement of new partnerships with Professor Green, Topman and Lynx.

​5 Issues Faced By Education Communicators

​5 Issues Faced By Education Communicators

Blog posts   •   Apr 14, 2015 11:24 BST

Each with their own unique history, offering, results and reputation, universities are brands in their own right. The sooner their PR people and marketers start realising that, the better for them.

From blanketing to targeted comms: newsroom strategy helps Neopost find relevant audiences

From blanketing to targeted comms: newsroom strategy helps Neopost find relevant audiences

News   •   Apr 13, 2015 13:30 BST

Claire Dodds, Marketing Communications Manager at Neopost Ltd, tells how Mynewsdesk has helped her to reach the right audiences, encourage web visits and raise Neopost's brand awareness.

5 Brilliantly Believable April Fools': 2015

5 Brilliantly Believable April Fools': 2015

Blog posts   •   Apr 01, 2015 17:45 BST

Aah April Fools’ – the one day of the year where you can trust absolutely no one, not even the most reliable of sources (in fact they’re the worst!) We take a quick look at the April Fools’ campaigns of 2015...

​Our 7 Favourite April Fools’ Day Campaigns

​Our 7 Favourite April Fools’ Day Campaigns

Blog posts   •   Mar 31, 2015 17:17 BST

With 1st April fast approaching, we take a look back at some of the wittiest, cleverest and most obvious April Fools’ marketing campaigns from recent years.

Top of the PR Pops: March Highlights

Top of the PR Pops: March Highlights

News   •   Mar 31, 2015 17:10 BST

Pinch and a punch it’s the first of the month (tomorrow!) which means we’ve got another juicy PR Top Of The Pops for you!

The Power Of Brand Advocates

The Power Of Brand Advocates

Blog posts   •   Mar 27, 2015 11:16 GMT

A brand advocate can be invaluable and they can be anyone. With advocates, the age-old phrase “quality over quantity” rings true; it is not necessarily about the size of your fan-base but instead the quality of those people. Who are they? What do they represent? And what could they do for you? We reveal exactly why we love brand advocates…