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A lesson in crisis comms: Apples Antennagate

A lesson in crisis comms: Apples Antennagate

Blog posts   •   Jun 18, 2015 11:02 BST

Apple frequently faces comms crises; from product related issues such as Antennagate & iOs Maps, to the more serious, image damaging ones (China labour). How do they deal with backlashes and how do they change their PR image?

Reputation & Responsibility: The Confident Future Of PR

Reputation & Responsibility: The Confident Future Of PR

Blog posts   •   Jun 17, 2015 12:24 BST

The amount written about the identity crisis that the PR industry is currently experiencing astonishes me! In a recent post, the excellent Stephen Waddington claimed the PR industry lacks confidence. I agree with him. It’s also hard to get away from comments about the PR & Communications industry’s need to think and act like MBA’s and improve their knowledge of business.

Startups and a PR Crisis Learning from Clinkle

Startups and a PR Crisis Learning from Clinkle

Blog posts   •   Jun 16, 2015 15:02 BST

PR can be the lifeblood of a young startup. A positive write up can propel companies into the limelight and particularly for a B2C product can result in those critical early sign-ups. But what happens when the positive attention turns bad? And are there any lessons to be learned from the story of what happened to one much-hyped startup?

#WeArePR: Advocating change is like being alone in a tunnel...

#WeArePR: Advocating change is like being alone in a tunnel...

Blog posts   •   Jun 15, 2015 12:02 BST

Christine Silfversparre is the 3rd interviewee for the ​#WeArePR series, an exploration into the evolving world of communications through #PRTech. Christine has been working in diverse industries for a number of years.

Google’s PR Machine - how the search giant deals with public failings

Google’s PR Machine - how the search giant deals with public failings

Blog posts   •   Jun 12, 2015 14:01 BST

Google may be one of the most valuable companies in the world but despite all its success it’s had several notable failures and crises. And how they choose to deal with PR challenges can tell us a lot about the company.

Video: How has an online newsroom helped SportsAid tell their story?

Video: How has an online newsroom helped SportsAid tell their story?

News   •   Jun 12, 2015 11:29 BST

SportsAid helps young disabled and non-disabled athletes to achieve their ambitions. Before Mynewsdesk, SportsAid didn't have a media centre - they relied on their own website and separate channels. Using an online newsroom has changed things a lot.

#WeArePR: “PR is changing as quickly as technology”

#WeArePR: “PR is changing as quickly as technology”

Blog posts   •   Jun 10, 2015 15:30 BST

Christine Silfversparre is the 3rd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech. Christine has been working in diverse industries for a number of years.

How hacking can cause a comms crisis.  Snapchat, LinkedIn & Evernote

How hacking can cause a comms crisis. Snapchat, LinkedIn & Evernote

Blog posts   •   Jun 10, 2015 11:00 BST

Being hacked represents not only a huge operational risk to most businesses but also, from a comms perspective, one of the biggest potential risks to an organisation’s reputation. Being hacked happens without warning and takes everyone by surprise. In the immediate aftermath of the hack being revealed, there can be a shortage of information about what has happened.

FutureComms15: 5 Minutes With Jonathan Bean

FutureComms15: 5 Minutes With Jonathan Bean

Blog posts   •   Jun 09, 2015 12:19 BST

Chief Marketing & Growth Officer at Mynewsdesk and moderator of FutureComms15, Jonathan Bean shares his thoughts on the state of PR and a glimpse of what to expect from the event... ​

Growing pains, tech startup to listed company

Growing pains, tech startup to listed company

Blog posts   •   Jun 08, 2015 11:00 BST

For new start-ups PR plays an important role in achieving growth and attracting signups and new users. PR people work hard to carefully craft an image and communicate that through the media and bloggers.

7 Ways You've Been Approaching Journalists Completely Wrong

7 Ways You've Been Approaching Journalists Completely Wrong

Blog posts   •   Jun 04, 2015 16:45 BST

When it comes to reaching out to journalists, there’s so many “how to” guides out there, but have you ever considered that you still might be going about things the wrong way? We spoke to two journalists who shared their insights on the biggest mistakes they see PR people making...

Battling to win the social media game: Adidas & Nike and the 2014 World Cup

Battling to win the social media game: Adidas & Nike and the 2014 World Cup

Blog posts   •   Jun 04, 2015 14:56 BST

Well before a ball was kicked in the 2014 World Cup, the scene was set for a similar sized battle between sports retailer rivals Adidas and Nike. Here's how it played out...

#WeArePR: “Don’t behave like a politician!” advises PR veteran Anders Sverke

#WeArePR: “Don’t behave like a politician!” advises PR veteran Anders Sverke

Blog posts   •   Jun 04, 2015 08:30 BST

Anders Sverke is the 2nd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.

Mattias Malmström New CEO at Mynewsdesk

Mattias Malmström New CEO at Mynewsdesk

Press releases   •   Jun 03, 2015 13:07 BST

Mynewsdesk today announced that Mattias Malmström is the company’s new CEO. Malmström’s main task as CEO is to continue driving Mynewsdesk’s rapid growth thereby strengthening its position as a leader in modern communications and content technology.

#WeArePR: Anders Sverke on how PR has evolved over 27 years

#WeArePR: Anders Sverke on how PR has evolved over 27 years

Blog posts   •   Jun 03, 2015 11:47 BST

Anders Sverke is the 2nd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.

Mynewsdesk Bootcamp

Mynewsdesk Bootcamp

Blog posts   •   Jun 02, 2015 12:18 BST

We’re launching a brand new programme: Mynewsdesk Bootcamp! Become a Mynewsdesk superuser with our series of workshops and sessions which will cover the newsroom basics, setting and analysing KPIs, syncing Google Analytics and AdWords and much much more!

Robert Rose: ​Content Marketing Doing Vs. Saying

Robert Rose: ​Content Marketing Doing Vs. Saying

Blog posts   •   May 29, 2015 15:25 BST

Robert Rose, author and Chief Strategy Officer at CMI and one of our key speakers at FutureComms15, discusses the doing vs the saying of content marketing...

#WeArePR: Paul Sonkamble On Politics in PR

#WeArePR: Paul Sonkamble On Politics in PR

Blog posts   •   May 29, 2015 10:00 BST

In part 3 of the #WeAre PR series, Paul Sonkamble discusses the many ways in which modern politics is affecting the modern world of PR and marketing.

 #WeArePR: Paul Sonkamble On Tools, Techniques & Tips

#WeArePR: Paul Sonkamble On Tools, Techniques & Tips

Blog posts   •   May 28, 2015 15:32 BST

Paul Sonkamble, co-founder of record label "House Music With Love" and founder of artist management company "Deerily" shares tips on the tools and techniques he uses for his PR...

Top of the PR Pops: May Highlights

Top of the PR Pops: May Highlights

News   •   May 27, 2015 14:34 BST

From floating houses to life-saving phones, it's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have got us talking this month...