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Growing pains, tech startup to listed company

Growing pains, tech startup to listed company

Blog posts   •   Jun 08, 2015 11:00 BST

For new start-ups PR plays an important role in achieving growth and attracting signups and new users. PR people work hard to carefully craft an image and communicate that through the media and bloggers.

7 Ways You've Been Approaching Journalists Completely Wrong

7 Ways You've Been Approaching Journalists Completely Wrong

Blog posts   •   Jun 04, 2015 16:45 BST

When it comes to reaching out to journalists, there’s so many “how to” guides out there, but have you ever considered that you still might be going about things the wrong way? We spoke to two journalists who shared their insights on the biggest mistakes they see PR people making...

Battling to win the social media game: Adidas & Nike and the 2014 World Cup

Battling to win the social media game: Adidas & Nike and the 2014 World Cup

Blog posts   •   Jun 04, 2015 14:56 BST

Well before a ball was kicked in the 2014 World Cup, the scene was set for a similar sized battle between sports retailer rivals Adidas and Nike. Here's how it played out...

#WeArePR: “Don’t behave like a politician!” advises PR veteran Anders Sverke

#WeArePR: “Don’t behave like a politician!” advises PR veteran Anders Sverke

Blog posts   •   Jun 04, 2015 08:30 BST

Anders Sverke is the 2nd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.

Mattias Malmström New CEO at Mynewsdesk

Mattias Malmström New CEO at Mynewsdesk

Press Releases   •   Jun 03, 2015 13:07 BST

Mynewsdesk today announced that Mattias Malmström is the company’s new CEO. Malmström’s main task as CEO is to continue driving Mynewsdesk’s rapid growth thereby strengthening its position as a leader in modern communications and content technology.

#WeArePR: Anders Sverke on how PR has evolved over 27 years

#WeArePR: Anders Sverke on how PR has evolved over 27 years

Blog posts   •   Jun 03, 2015 11:47 BST

Anders Sverke is the 2nd interviewee for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.

Mynewsdesk Bootcamp

Mynewsdesk Bootcamp

Blog posts   •   Jun 02, 2015 12:18 BST

We’re launching a brand new programme: Mynewsdesk Bootcamp! Become a Mynewsdesk superuser with our series of workshops and sessions which will cover the newsroom basics, setting and analysing KPIs, syncing Google Analytics and AdWords and much much more!

Robert Rose: ​Content Marketing Doing Vs. Saying

Robert Rose: ​Content Marketing Doing Vs. Saying

Blog posts   •   May 29, 2015 15:25 BST

Robert Rose, author and Chief Strategy Officer at CMI and one of our key speakers at FutureComms15, discusses the doing vs the saying of content marketing...

#WeArePR: Paul Sonkamble On Politics in PR

#WeArePR: Paul Sonkamble On Politics in PR

Blog posts   •   May 29, 2015 10:00 BST

In part 3 of the #WeAre PR series, Paul Sonkamble discusses the many ways in which modern politics is affecting the modern world of PR and marketing.

 #WeArePR: Paul Sonkamble On Tools, Techniques & Tips

#WeArePR: Paul Sonkamble On Tools, Techniques & Tips

Blog posts   •   May 28, 2015 15:32 BST

Paul Sonkamble, co-founder of record label "House Music With Love" and founder of artist management company "Deerily" shares tips on the tools and techniques he uses for his PR...

Top of the PR Pops: May Highlights

Top of the PR Pops: May Highlights

News   •   May 27, 2015 14:34 BST

From floating houses to life-saving phones, it's time to take a look back at the campaigns, stunts and happenings from the world of PR, social and digital that have got us talking this month...

#WeArePR: Paul Sonkamble on music, marketing & technology

#WeArePR: Paul Sonkamble on music, marketing & technology

Blog posts   •   May 26, 2015 13:31 BST

Paul Sonkamble on music, marketing and technology as our first interview for the #WeArePR series, an exploration into the evolving world of communications through #PRTech.

#WeArePR: Building a picture of the modern communicator

#WeArePR: Building a picture of the modern communicator

Blog posts   •   May 26, 2015 13:30 BST

For an industry so involved in helping organisations establish identity, the marketing world is going through a fascinating crisis. Yet, for all the furore and panic, the world keeps spinning. We thought it was time someone went out there and started to build a picture that reflected the variety and range of this world in a different way.

FutureComms15: 5 Minutes With David Schneider

FutureComms15: 5 Minutes With David Schneider

Blog posts   •   May 21, 2015 16:14 BST

David Schneider. An actor in Hollywood blockbusters such as Mission Impossible, and Steeve Coogan's I'm Alan Partridge. A stand-up comedian. Oh...and a Twitter obsessive with over 196k followers (not that he's counting) and founder of ThatLot (an agency specialising in viral videos and images) - will be speaking at FutureComms15. Here are a couple of spoilers of what to expect from his talk:

FutureComms15: 5 Minutes With Francis Thomas

FutureComms15: 5 Minutes With Francis Thomas

Blog posts   •   May 12, 2015 16:56 BST

Francis Thomas, Head of Communications at London Midland will be appearing on our panel for a discussion about the state and evolution of PR at this year's FutureComms. Read what he had to say ahead of the event...

Mynewsnight: Back To The Future Of Comms [In Pictures]

Mynewsnight: Back To The Future Of Comms [In Pictures]

News   •   May 12, 2015 14:45 BST

Bringing together over 70 PR professionals and industry leaders, Mynewsnight: Back To The Future Of Comms got underway last Thursday evening, and what a night it was!

​Top Of The PR Pops: April

​Top Of The PR Pops: April

Blog posts   •   May 11, 2015 14:03 BST

From a big-name boxing match to the fighting talk of Westminster, April 2015 truly was a month of battles. And for PR and comms people alike, we’ve had a field day observing and analysing the events as they’ve unfolded, and indeed, the outcomes. This month, we’re looking at two of the biggest events that have got PR tongues wagging and divided the nation:

Robert Rose's Master Class: A Content Marketer's Dream (19th June)

Robert Rose's Master Class: A Content Marketer's Dream (19th June)

News   •   May 11, 2015 11:25 BST

Author and leading content marketing figure, Robert Rose, will be hosting an exclusive all-day content master class on Friday 19th June. And, as a content marketer, I'm pretty excited!

​Top 10, 7 Ways & 32 Reasons: Are Listicles Becoming A Content Marketing Disease?

​Top 10, 7 Ways & 32 Reasons: Are Listicles Becoming A Content Marketing Disease?

Blog posts   •   May 07, 2015 16:24 BST

With "top 10" this, '7 ways' that all over the net, it comes as no surprise that on average, 20-25% of the daily content produced by publications such as PR Daily and E-Consultancy is made-up of lists. And the reason behind the number that's used? Well that's dependent on how many points the writer can think of...

​Russell Brand: An Unlikely Political Brand Advocate

​Russell Brand: An Unlikely Political Brand Advocate

Blog posts   •   May 06, 2015 16:02 BST

The topic of influencers has been hotting up again over the past week, following Russell Brand and Ed Miliband's vlog. We look into what went on and just why it might have worked so well.