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​Mynewsdesk Appoints Louise Barnekow as Chief Product Officer

​Mynewsdesk Appoints Louise Barnekow as Chief Product Officer

Press Releases   •   Aug 16, 2016 15:19 BST

Louise Barnekow, Schibsted's Head of Data & Product Development, will be joining Mynewsdesk in October 2016 as Chief Product Officer.

7 Step Guide To Evergreen Content

7 Step Guide To Evergreen Content

Blog posts   •   Aug 03, 2016 16:18 BST

As content creators, we’re all guilty of churning out more blogs, press releases and news stories for the sake of it, or because we want more “reach”, more views, more coverage. But as the volume of online content increases, it’s only going to get harder to attract an audience.

​How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders

​How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders

Blog posts   •   Jul 27, 2016 08:53 BST

Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering

Content For Customers: 4 Keys To Retention

Content For Customers: 4 Keys To Retention

Blog posts   •   Jul 26, 2016 16:20 BST

Blog posts, news stories, press releases, images, videos, livestreams. It’s all content. But have you ever put down your pen (metaphorically speaking) to consider why you’re creating so much of it?

​The Digital Rebirth Of Pokémon & What It’s Taught Marketers

​The Digital Rebirth Of Pokémon & What It’s Taught Marketers

Blog posts   •   Jul 15, 2016 15:11 BST

How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...

Reaching New Audiences, Releasing New Features & Relishing In Newfound Knowledge: Mynewsdesk in 2016 (so far…)

Reaching New Audiences, Releasing New Features & Relishing In Newfound Knowledge: Mynewsdesk in 2016 (so far…)

Blog posts   •   Jul 14, 2016 15:30 BST

Before you put your “out of office” on and bid a smug farewell to your colleagues for a week or two, now is a great time to reflect on the trends, highlights and events of 2016 so far...

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Microsoft’s Johanna Snickars On The Evolution Of PR, Journalism & Media [Q&A]

Blog posts   •   Jul 11, 2016 14:50 BST

Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.

Purpose Driven Storytelling, Collaborations & PR Innovation: Co-op’s Road To Cannes Success

Purpose Driven Storytelling, Collaborations & PR Innovation: Co-op’s Road To Cannes Success

Blog posts   •   Jul 07, 2016 10:00 BST

With International Andy Awards and Eurobest trophies already in the bag, Co-op continued their winning streak at this year’s Cannes Lions Festival, picking up the PR Grand Prix for their campaign “The Organic Effect”. But that wasn’t without creative collaborations, innovation and a clear story to tell.

​Mynewsdesk’s #100Million Challenge Puts Hövding On The Global Map

​Mynewsdesk’s #100Million Challenge Puts Hövding On The Global Map

Press Releases   •   Jul 06, 2016 15:25 BST

Mynewsdesk launched their #100Million Reach Challenge, setting themselves the task of reaching 100 million people with a campaign for one of their customers. The story reached 100 million people and over 2,200 “beeps” to the mayor have been registered. And now, Hövding is planning to roll-out the initiative on a global scale.

PR is About Telling a Good Story Well [FutureComms16 Highlights]

PR is About Telling a Good Story Well [FutureComms16 Highlights]

Blog posts   •   Jun 17, 2016 15:17 BST

The overarching theme, which seemed to resonate, was that communication is all about telling a good story well. All of us in the profession are simply storytellers, or should strive to be – that is one timeless factor. Let me explain...

Managing Your Brand Newsroom Like A Pro

Managing Your Brand Newsroom Like A Pro

Blog posts   •   Jun 10, 2016 13:41 BST

As we're in the process of helping our customer and the winner of the #100Million campaign, Hövding, manage their newsroom, we thought we'd give you a little insight into our thought processes behind each step...

#FC16 | Paul Sutton On Lost Wedding Rings & The Unpredictable Future Of Comms

#FC16 | Paul Sutton On Lost Wedding Rings & The Unpredictable Future Of Comms

Blog posts   •   Jun 08, 2016 16:34 BST

Paul Sutton, an independent Social & Digital Media Consultant and Head of Social at Popcorn PR, gives us a glimpse into what to expect from his talk at FutureComms16 on 15th June...

Mynewsdesk proudly presents... The new Image Handler

Mynewsdesk proudly presents... The new Image Handler

News   •   Jun 08, 2016 15:38 BST

A picture is worth a thousand words. Here at Mynewsdesk we often encourage you, our customers, to make your stories come alive by using a lot of images. To further help you stay on top of your game, Mynewsdesk has now made it even easier for you to handle them. For the creation of those captivating stories, a faster, and more fluent Image Handling is now a reality!

Mynewsdesk & Hövding Use Digital Button To Send Cycling Hazards To The Mayor Of London

Mynewsdesk & Hövding Use Digital Button To Send Cycling Hazards To The Mayor Of London

Press Releases   •   Jun 07, 2016 09:09 BST

​With their unique airbags for urban cyclists, the Swedish company Hövding has revolutionised the cycling world. Now, the company wants to help turn London into a cycle-friendly city. By using a digital button, cyclists will be giving a beep to show the Mayor of London that the city’s dangerous streets are in great need of improvement.

#FC16 | Travelzoo's Louise Hodges On Audience Engagements

#FC16 | Travelzoo's Louise Hodges On Audience Engagements

Blog posts   •   Jun 01, 2016 12:13 BST

Travelzoo's European Head of Comms, Louise Hodges talks to us ahead of FutureComms16. Here's what she had to say about her talk and the state of PR and comms...

#FC16 | Sharon Flaherty On The Misunderstandings Of Influencers In Comms

#FC16 | Sharon Flaherty On The Misunderstandings Of Influencers In Comms

Blog posts   •   May 31, 2016 09:20 BST

​At FutureComms16 on 15th June, Sharon Flaherty, the Founder of BrandContent and former Head of PR and Social at MoneySuperMarket.com will be lifting the lid on how vloggers and bloggers want to work with brands.

#FC16 | Marina Ferrer On Shaping Identities, Storytelling & The Future Of Comms

#FC16 | Marina Ferrer On Shaping Identities, Storytelling & The Future Of Comms

Blog posts   •   May 27, 2016 10:34 BST

Marina Ferrer, a PR student at the University of Leeds who's currently interning at Apple, will be sitting on our FutureComms16 panel - #YoungPR | The Traditional vs The Reality of PR. The aim of the panel is to explore what is being taught at university vs the reality of the PR industry and whether, indeed, if PR is a skill which can be taught. Marina shares her views on what PR means to her.

#100Million Reach Challenge in London: Behind The Scenes

#100Million Reach Challenge in London: Behind The Scenes

Blog posts   •   May 26, 2016 13:14 BST

The 100 Million Reach Challenge is now up and running (or cycling, rather!), with PR agency Edelman Deportivo in London last week to begin filming footage for Hövding’s challenge. James Bull and Kate Parker of Mynewsdesk UK went down to meet the crew in Shoreditch and see behind the scenes!

Join The Webinar: What Do Journalists Think Of PR?

Join The Webinar: What Do Journalists Think Of PR?

Blog posts   •   May 26, 2016 08:43 BST

​Don't miss out on this exciting discussion on the press and PR relationship in 2016. Join our 35-minute webinar where Christina Anderson, freelance journalist for the New York Times, and Johanna Snickars, Communications Lead at Microsoft, will talk about the PR and media connection.

Journalist's Views on Native Advertising and What This Means for Your PR Business

Journalist's Views on Native Advertising and What This Means for Your PR Business

Blog posts   •   May 25, 2016 15:24 BST

​In the rapidly changing worlds of journalism and advertising, one of the fastest-growing trends is native advertising. While this development has created new revenue opportunities for publishers and advertisers, it has sparked some controversy as well.