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Trello's 5 Step Guide To Content Planning & Creation [Guest Blog]

Trello's 5 Step Guide To Content Planning & Creation [Guest Blog]

Blog posts   •   Jan 24, 2017 11:34 GMT

Creating valuable content on a regular basis is not only difficult, it's also time consuming. To come up with ideas, meet strict deadlines and ensure that the post stands out from the rest requires organisation, communication and the ability to keep track of your progress. This 5-step guide from Trello's Marketing Manager - Jordan Mirchev - will help you plan and execute your next content project

Are You Ready for the PR Revolution?

Are You Ready for the PR Revolution?

Blog posts   •   Jan 18, 2017 08:30 GMT

Do you want to be more effective in your digital PR efforts? You’re not alone. Only 36% of practitioners say their efforts in digital PR are effective, according to the findings of the recently released state of digital PR survey - a global initiative conducted by Mynewsdesk in cooperation with Berghs School of Communication.

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

16 Practical Tips on Preparing for & Handling a Crisis [Guest Blog]

Blog posts   •   Jan 16, 2017 10:04 GMT

​The first thing to do when preparing for a crisis that might hit you is to decide what that crisis might look like. We normally define a crisis as being something that materially impacts your reputation, sales, value or share price. It will probably start in the real world, but news of it will spread online and over social media at a speed you can’t control. Polpeo share their top tips.

7 Steps To An Effective Digital PR Strategy

7 Steps To An Effective Digital PR Strategy

Blog posts   •   Jan 10, 2017 08:30 GMT

Don’t be overwhelmed at the thought of creating an effective digital PR strategy. Start small: it doesn’t need to tackle every possible opportunity at your company. If you make it realistic and manageable, you’re more likely to achieve success on which to build and grow the strategy.

"Digital PR is a global matter" - Digital PR Revolution Q&A

"Digital PR is a global matter" - Digital PR Revolution Q&A

Blog posts   •   Jan 04, 2017 08:30 GMT

Just before Christmas 2016, our very own Global Content Marketing Manager, Christopher Van Mossevelde, and Community Manager, Daniel Vazquez, took to the stage at Berghs School of Communications to officially launch PR Revolution. And this week, I caught-up with the two masterminds to find out all about the project...

8 New Year's Resolutions For PRs & Content Creators

8 New Year's Resolutions For PRs & Content Creators

Blog posts   •   Dec 29, 2016 11:49 GMT

​As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our PR workflow? To help boost your communications, content and coverage, here are our 7 recommended PR resolutions to help you get started in 2017...

Mynewsdesk's 5 Favourite Campaigns Of 2016

Mynewsdesk's 5 Favourite Campaigns Of 2016

Blog posts   •   Dec 20, 2016 15:56 GMT

With a New Year on the horizon, what better time to take stock of what's been great in the world of PR and Marketing, this year? For this, I asked the Mynewsdesk team for the campaigns that stood out the most to them and why. Here's their best of the bunch...

New Study Reveals The Impact of Technology in Revolutionising PR Roles

New Study Reveals The Impact of Technology in Revolutionising PR Roles

Press releases   •   Dec 15, 2016 13:08 GMT

Over 85% of PR professionals expect the focus on technology and digital PR to increase significantly in their organisations over the next five years, according to a global survey conducted by Mynewsdesk in cooperation with Berghs School of Communication.

Digital PR Bootcamp | 26th January 2017

Digital PR Bootcamp | 26th January 2017

Blog posts   •   Dec 13, 2016 17:00 GMT

Digital PR Bootcamp is a whole day of PR and comms inspiration, tools, tactics and workshops to ensure you’re getting the most out of your communications and PR efforts.

PR Academy | Influencer relations - The Easy Way To Win An Audience

PR Academy | Influencer relations - The Easy Way To Win An Audience

Blog posts   •   Dec 08, 2016 14:30 GMT

​Due to the proliferation of channels consumers can access to read or watch content, individuals no longer rely on mass media to learn new information or seek out entertainment. Today, anyone can create, publish and distribute stories and build an audience over time; such people can be bloggers, freelance writers, topic experts or passionate hobbyists.

PR Academy | ​3 Excellent Examples of PR Storytelling

PR Academy | ​3 Excellent Examples of PR Storytelling

Blog posts   •   Dec 06, 2016 13:30 GMT

If you work in PR or communications, we don’t have to tell you your methods of reaching stakeholders and customers has changed dramatically over the last decade. Where once you focused on pitching the media for attention, today you can reach influencers and consumers directly by publishing content—for example, blogs, videos or eBooks—and by engaging through social media.

PR Academy | A quick intro to Digital PR

PR Academy | A quick intro to Digital PR

Blog posts   •   Dec 02, 2016 13:00 GMT

We live in a noisy world. With so many sources of information, education, entertainment, and news, it’s becoming harder for PR professionals to deliver their messages to key stakeholders, and build meaningful, lasting relationships. It’s a bit like shouting in a storm. But noisiness and channel proliferation isn’t the only challenge.

Learn Digital PR Quickly With Mynewsdesk

Learn Digital PR Quickly With Mynewsdesk

News   •   Nov 15, 2016 15:17 GMT

​Mynewsdesk has just launched the Digital PR Academy, a free online certification course, available to everyone. With on-demand videos and practical study guides, communicators can now easily understand the world of digital PR and become quickly acquainted with new emerging trends and tools.

Mynewsdesk's #GiveABeep Wins Three Prizes At The Drum Awards

Mynewsdesk's #GiveABeep Wins Three Prizes At The Drum Awards

Press releases   •   Nov 11, 2016 16:00 GMT

Mynewsdesk and Hövding’s 2016 campaign “Give A Beep” were three time winners at The Drum - Marketing Can Change the World Awards, picking-up the prizes for Innovation of The Year, Best Use of Technology and the Chairman’s Award.

​#100Million: Brands Need To Give A Beep About Storytelling

​#100Million: Brands Need To Give A Beep About Storytelling

Blog posts   •   Oct 19, 2016 10:28 BST

Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...

Forget AVEs & Be Brave: Key Takeouts From Confronting Charity PR Challenges with Stroke Association

Forget AVEs & Be Brave: Key Takeouts From Confronting Charity PR Challenges with Stroke Association

Blog posts   •   Oct 17, 2016 16:38 BST

On September the 29th Mynewsdesk alongside The Stroke Association hosted a breakfast with PR professionals in the Charity industry. One of our longtime clients, Anil Ranchod, spoke about the challenges that his team at Stroke Association face when it comes to communications as well as the impact Mynewsdesk has had on their processes.

Mynewsdesk & Berghs School Of Communication Team-Up To Explore PR Challenges

Mynewsdesk & Berghs School Of Communication Team-Up To Explore PR Challenges

News   •   Oct 14, 2016 14:33 BST

Mynewsdesk has teamed-up with Berghs School of Communication for PR Challenges - a project which aims to focus on exploring and improving communications and skills within the PR industry.

How to Earn Millions in Media Reach

How to Earn Millions in Media Reach

Blog posts   •   Oct 03, 2016 12:17 BST

​Like all communicators, your management team wants to see results. They'll expect you to increase the brand's share of voice, visibility in the marketplace, and demonstrate your contribution to increased sales.

Digital Bicycle Bell Wins Prestigious Award At Advertising Week

Digital Bicycle Bell Wins Prestigious Award At Advertising Week

Press releases   •   Sep 28, 2016 09:36 BST

​Mynewsdesk and Hovding’s 2016 campaign “Give A Beep” has won the D&AD Impact Award for Creativity That Contributes To A Better World. Mynewsdesk - the digital PR platform providers - challenged a customer to reach 100 million people through effective storytelling. Hovding was the chosen customer for the campaign.

Stroke Association's Anil Ranchod On Charity's PR Challenges

Stroke Association's Anil Ranchod On Charity's PR Challenges

Blog posts   •   Sep 23, 2016 14:14 BST

Ahead of our breakfast seminar, Confronting Charity's PR Challenges, we caught-up with Anil Ranchod, Stroke Association's Deputy Director of PR & Comms. Here's what Anil had to say about the state of charity PR and the challenges he and his team face...