Follow Mynewsdesk

Tags

PR Academy

brand newsroom tips

mynewsdesk product

Mynewsdesk Case Studies

pr news

mynewsdesk events

Latest news

PR Academy | Influencer relations - The Easy Way To Win An Audience

PR Academy | Influencer relations - The Easy Way To Win An Audience

Blog posts   •   Dec 08, 2016 14:30 GMT

​Due to the proliferation of channels consumers can access to read or watch content, individuals no longer rely on mass media to learn new information or seek out entertainment. Today, anyone can create, publish and distribute stories and build an audience over time; such people can be bloggers, freelance writers, topic experts or passionate hobbyists.

PR Academy | ​3 Excellent Examples of PR Storytelling

PR Academy | ​3 Excellent Examples of PR Storytelling

Blog posts   •   Dec 06, 2016 13:30 GMT

If you work in PR or communications, we don’t have to tell you your methods of reaching stakeholders and customers has changed dramatically over the last decade. Where once you focused on pitching the media for attention, today you can reach influencers and consumers directly by publishing content—for example, blogs, videos or eBooks—and by engaging through social media.

PR Academy | A quick intro to Digital PR

PR Academy | A quick intro to Digital PR

Blog posts   •   Dec 02, 2016 13:00 GMT

We live in a noisy world. With so many sources of information, education, entertainment, and news, it’s becoming harder for PR professionals to deliver their messages to key stakeholders, and build meaningful, lasting relationships. It’s a bit like shouting in a storm. But noisiness and channel proliferation isn’t the only challenge.

Learn Digital PR Quickly With Mynewsdesk

Learn Digital PR Quickly With Mynewsdesk

News   •   Nov 15, 2016 15:17 GMT

​Mynewsdesk has just launched the Digital PR Academy, a free online certification course, available to everyone. With on-demand videos and practical study guides, communicators can now easily understand the world of digital PR and become quickly acquainted with new emerging trends and tools.

Mynewsdesk's #GiveABeep Wins Three Prizes At The Drum Awards

Mynewsdesk's #GiveABeep Wins Three Prizes At The Drum Awards

Press Releases   •   Nov 11, 2016 16:00 GMT

Mynewsdesk and Hövding’s 2016 campaign “Give A Beep” were three time winners at The Drum - Marketing Can Change the World Awards, picking-up the prizes for Innovation of The Year, Best Use of Technology and the Chairman’s Award.

​#100Million: Brands Need To Give A Beep About Storytelling

​#100Million: Brands Need To Give A Beep About Storytelling

Blog posts   •   Oct 19, 2016 10:28 BST

Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...

Forget AVEs & Be Brave: Key Takeouts From Confronting Charity PR Challenges with Stroke Association

Forget AVEs & Be Brave: Key Takeouts From Confronting Charity PR Challenges with Stroke Association

Blog posts   •   Oct 17, 2016 16:38 BST

On September the 29th Mynewsdesk alongside The Stroke Association hosted a breakfast with PR professionals in the Charity industry. One of our longtime clients, Anil Ranchod, spoke about the challenges that his team at Stroke Association face when it comes to communications as well as the impact Mynewsdesk has had on their processes.

Mynewsdesk & Berghs School Of Communication Team-Up To Explore PR Challenges

Mynewsdesk & Berghs School Of Communication Team-Up To Explore PR Challenges

News   •   Oct 14, 2016 14:33 BST

Mynewsdesk has teamed-up with Berghs School of Communication for PR Challenges - a project which aims to focus on exploring and improving communications and skills within the PR industry.

How to Earn Millions in Media Reach

How to Earn Millions in Media Reach

Blog posts   •   Oct 03, 2016 12:17 BST

​Like all communicators, your management team wants to see results. They'll expect you to increase the brand's share of voice, visibility in the marketplace, and demonstrate your contribution to increased sales.

Digital Bicycle Bell Wins Prestigious Award At Advertising Week

Digital Bicycle Bell Wins Prestigious Award At Advertising Week

Press Releases   •   Sep 28, 2016 09:36 BST

​Mynewsdesk and Hovding’s 2016 campaign “Give A Beep” has won the D&AD Impact Award for Creativity That Contributes To A Better World. Mynewsdesk - the digital PR platform providers - challenged a customer to reach 100 million people through effective storytelling. Hovding was the chosen customer for the campaign.

Stroke Association's Anil Ranchod On Charity's PR Challenges

Stroke Association's Anil Ranchod On Charity's PR Challenges

Blog posts   •   Sep 23, 2016 14:14 BST

Ahead of our breakfast seminar, Confronting Charity's PR Challenges, we caught-up with Anil Ranchod, Stroke Association's Deputy Director of PR & Comms. Here's what Anil had to say about the state of charity PR and the challenges he and his team face...

How Mynewsdesk Increased Hövding's Newsroom Traffic by 279%

How Mynewsdesk Increased Hövding's Newsroom Traffic by 279%

Blog posts   •   Sep 23, 2016 10:51 BST

​A well-developed editorial calendar, purpose over profit approach and an optimised newsroom - the key ingredients to Hövding’s campaign success.

Excitement & Curiosity: The Key Ingredients For Engaging Introductions

Excitement & Curiosity: The Key Ingredients For Engaging Introductions

Blog posts   •   Sep 13, 2016 16:40 BST

Engagement doesn’t come by itself – you have to create it. Here's how...

Agency Helps Client Go Global With Mynewsdesk

Agency Helps Client Go Global With Mynewsdesk

Blog posts   •   Sep 13, 2016 10:40 BST

Annette Spanggaard, of By Spanggaard Agency has worked with her clients and Mynewsdesk for a number of years now, so when her client, furniture company Montana, were looking to increase their global presence, Annette recommended Mynewsdesk.

Mynewsdesk Invites You Digital PR Bootcamp LIVE | 3rd November

Mynewsdesk Invites You Digital PR Bootcamp LIVE | 3rd November

Blog posts   •   Sep 08, 2016 09:44 BST

Mynewsdesk invites you to Digital PR Bootcamp Live - a whole day of PR and comms inspiration, tools, tactics and workshops to ensure you’re getting the most out of your communications and PR efforts! 3rd November at Rocket, London.

​Mynewsdesk Appoints Louise Barnekow as Chief Product Officer

​Mynewsdesk Appoints Louise Barnekow as Chief Product Officer

Press Releases   •   Aug 16, 2016 15:19 BST

Louise Barnekow, Schibsted's Head of Data & Product Development, will be joining Mynewsdesk in October 2016 as Chief Product Officer.

7 Step Guide To Evergreen Content

7 Step Guide To Evergreen Content

Blog posts   •   Aug 03, 2016 16:18 BST

As content creators, we’re all guilty of churning out more blogs, press releases and news stories for the sake of it, or because we want more “reach”, more views, more coverage. But as the volume of online content increases, it’s only going to get harder to attract an audience.

​How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders

​How V.Group Is Using Mynewsdesk To Create Dialogue With Shipping Industry Stakeholders

Blog posts   •   Jul 27, 2016 08:53 BST

Yvonne Harley, recently joined V.Group as their Head of Comms and the first thing she did was source a newsroom solution – somewhere that would allow her the ability to not only distribute press releases and manage contacts but also engage stakeholders and audiences in V.Group’s rich content offering

Content For Customers: 4 Keys To Retention

Content For Customers: 4 Keys To Retention

Blog posts   •   Jul 26, 2016 16:20 BST

Blog posts, news stories, press releases, images, videos, livestreams. It’s all content. But have you ever put down your pen (metaphorically speaking) to consider why you’re creating so much of it?

​The Digital Rebirth Of Pokémon & What It’s Taught Marketers

​The Digital Rebirth Of Pokémon & What It’s Taught Marketers

Blog posts   •   Jul 15, 2016 15:11 BST

How is it that a concept that once appealed to a target audience of kids has now skyrocketed to such popularity amongst grown adults in just a matter of weeks, 20 years after its first launch? My hunch is that it boils down to a bit of nostalgia and a bit of ingenious marketing principles. Here’s what Pokémon Go has taught us marketers to remember...