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How Always, Magnum & Arla Reached Audiences In 2015

How Always, Magnum & Arla Reached Audiences In 2015

Blog posts   •   Jan 27, 2016 11:49 GMT

2016 is well underway and with a new year comes new strategies, targets and ambitions. Here, we take a look at three global brands who, in 2015, made us feel all sorts of emotions, maximised reach and gave us some food for thought for our own marketing strategies.

Thatcham Research Is Taking Its Comms to the "Next Level" With Mynewsdesk...

Thatcham Research Is Taking Its Comms to the "Next Level" With Mynewsdesk...

News   •   Jan 22, 2016 10:44 GMT

​Thatcham Research, the research centre for automotive motor insurers, last wee​k took their comms strategy to "new levels" with the acquisition of our digital PR platform, Mynewsdesk. We caught up with Thatcham's Comms Executive, Iain Wallace, to dig into the details of how they'll be using Mynewsdesk to streamline their workflow, improve SEO and boost influencer relations.

#YoungPR: Public Relations Through The Eyes of A Lecturer...

#YoungPR: Public Relations Through The Eyes of A Lecturer...

Blog posts   •   Jan 21, 2016 10:19 GMT

Simon Collister is a Senior Lecturer at the London College of Comms. With over 12 years in PR, Simon's experiences span across traditional media relations, policy/parliamentary roles for NGOs, digital commsfor global brands and teaching. Kick-starting our #YoungPR project, Simon shares his thoughts on how PR has evolved and what it means for young PRs who are entering the industry.

8 Reasons PRs Are Choosing The #BrandNewsroom Approach

8 Reasons PRs Are Choosing The #BrandNewsroom Approach

Blog posts   •   Jan 12, 2016 08:00 GMT

Creating timely and original content can really help brands reach and build meaningful relationships with industry influencers, customers and prospectives. But doing this requires three key things: creative skills, organisation and time. Here are 7 of the reasons why brands are adopting the #BrandNewsroom approach to help create content and streamline their workflows...

Top of the PR Pops: 2015's Best Bits

Top of the PR Pops: 2015's Best Bits

Blog posts   •   Jan 07, 2016 10:41 GMT

From the stars of social media to the campaigns that caused a stir, we take a look at our favourite stunts and ads from 2015.

7 New Year's Resolutions For Your #BrandNewsroom

7 New Year's Resolutions For Your #BrandNewsroom

Blog posts   •   Jan 04, 2016 12:08 GMT

As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our workflow? To help boost your communications, content and coverage, here are my 7 recommended #BrandNewsroom resolutions to help you get started in 2016...

Merry Christmas from Mynewsdesk

Merry Christmas from Mynewsdesk

Blog posts   •   Dec 17, 2015 16:45 GMT

From all of us here at Mynewsdesk, we'd like to wish you, our wonderful customers, a very Merry Christmas & a Happy New Year!

[Infographic] The #DigitalPR Challenge

[Infographic] The #DigitalPR Challenge

News   •   Dec 09, 2015 10:11 GMT

PR, communications and marketing managers are under increasing pressure to deliver but are still not seen as contributing to business growth, according to the second Digital PR: from challenges and opportunities survey report. PR technology and newsroom specialists, Mynewsdesk, surveyed 1231 PR, communications and marketing professionals in July 2015.

Top of the PR Pops: November

Top of the PR Pops: November

Blog posts   •   Dec 08, 2015 16:28 GMT

'Twas the month before Christmas and all of the brands had sparkly campaigns and 2016 plans! From the King of Christmas (John Lewis, who else?!) to Mattel and smaller names in the game, here are some of the things that have got us talking over the last month...​

KPIs Matter: How Can A #BrandNewsroom Help?

KPIs Matter: How Can A #BrandNewsroom Help?

Blog posts   •   Dec 04, 2015 11:16 GMT

The words "measurement" and "KPIs" seem to be dominating the PR and comms space these days, but do any of us really know why we're measuring our work and what we should be reporting on? Here's my quick guide to getting to know your KPIs and what you can learn from them...

Mynewsdesk Wins Gold & Silver At Spinn Awards

Mynewsdesk Wins Gold & Silver At Spinn Awards

News   •   Nov 20, 2015 13:55 GMT

Last night, hundreds of PR professionals, agencies and clients gathered at the magnificent Nordic Museum in Stockholm to compete for this year's best PR campaigns. Mynewsdesk, along with Edelman Deportivo, was nominated for "B2B of The Year" and "Content Marketing of The Year". And guess what...we only went and walked away with silver and gold!

Get to know our new features

Get to know our new features

Blog posts   •   Nov 12, 2015 08:10 GMT

​Here at Mynewsdesk, we strive to ensure your communications is at its best. We focus on constantly improving our platform and make frequent updates to improve your user experience and bolster the strength of your newsroom.

[Video] How A #BrandNewsroom Streamlined SAP's Comms

[Video] How A #BrandNewsroom Streamlined SAP's Comms

News   •   Nov 09, 2015 15:25 GMT

Through adopting Mynewsdesk's brand newsroom approach, SAP has strengthened their communications strategy considerably. Director of Integrated Communications, Susanne Kapfer, explains...

Going Beyond The TV: John Lewis' #ManOnTheMoon

Going Beyond The TV: John Lewis' #ManOnTheMoon

Blog posts   •   Nov 06, 2015 11:13 GMT

John Lewis has done it again with their heart-warming Christmas 2015 campaign, Man on the Moon. Watch the full video here.

​A bold step towards #FuturePRoofing PR

​A bold step towards #FuturePRoofing PR

Blog posts   •   Nov 03, 2015 14:47 GMT

Sarah Hall’s ambitious #FuturePRoof project is positioned as the biggest ever conversation about the future of public relations.

5 SEO Boosting #BrandNewsroom Tips

5 SEO Boosting #BrandNewsroom Tips

Blog posts   •   Nov 03, 2015 13:30 GMT

SEO is important - we get it! But with the rules always changing, it can be hard to keep abreast of what's good optimisation etiquette and what's not. A brand newsroom can help you keep-up with Google's game and take your naturally optimised content to the next level. Here's my advice...

Mynewsdesk Nominated For Two Spinn Awards

Mynewsdesk Nominated For Two Spinn Awards

Blog posts   •   Oct 29, 2015 11:30 GMT

​Mynewsdesk’s internet-breaking campaign, Mynewsdesk Now, has been honoured with two nominations at Spinn – Sweden’s most renowned PR awards ceremony. And to say we’re pretty chuffed would be the biggest understatement of the year!

Top of the PR Pops: October

Top of the PR Pops: October

Blog posts   •   Oct 28, 2015 16:17 GMT

Boo! October is a month packed full of events and we've unearthed some of the the most spooktacular campaigns from the world of PR and marketing. Check 'em out...

(Video) How a social enterprise made the most of their Kickstarter campaign - Case Cafe Art

(Video) How a social enterprise made the most of their Kickstarter campaign - Case Cafe Art

News   •   Oct 27, 2015 09:59 GMT

Cafe Art, a social enterprise, helps homeless people connect with society through art. Director Paul Ryan shares how they managed to make the most of the overwhelming media attention lead by a massively successful Kickstarter campaign.

Where O2 Went Wrong With The Rugby World Cup

Where O2 Went Wrong With The Rugby World Cup

Blog posts   •   Oct 16, 2015 15:14 BST

​As any rugby fan will know all too well, after just four matches England made a dramatic exit from the Rugby World Cup 2015. And while this was disappointing for England fans, it has also significantly impacted other key stakeholders - the sponsors.