News • Dec 09, 2015 10:11 GMT
PR, communications and marketing managers are under increasing pressure to deliver but are still not seen as contributing to business growth, according to the second Digital PR: from challenges and opportunities survey report. PR technology and newsroom specialists, Mynewsdesk, surveyed 1231 PR, communications and marketing professionals in July 2015.
Blog posts • Dec 08, 2015 16:28 GMT
'Twas the month before Christmas and all of the brands had sparkly campaigns and 2016 plans! From the King of Christmas (John Lewis, who else?!) to Mattel and smaller names in the game, here are some of the things that have got us talking over the last month...
Blog posts • Dec 04, 2015 11:16 GMT
The words "measurement" and "KPIs" seem to be dominating the PR and comms space these days, but do any of us really know why we're measuring our work and what we should be reporting on? Here's my quick guide to getting to know your KPIs and what you can learn from them...
News • Nov 20, 2015 13:55 GMT
Last night, hundreds of PR professionals, agencies and clients gathered at the magnificent Nordic Museum in Stockholm to compete for this year's best PR campaigns. Mynewsdesk, along with Edelman Deportivo, was nominated for "B2B of The Year" and "Content Marketing of The Year". And guess what...we only went and walked away with silver and gold!
News • Nov 09, 2015 15:25 GMT
Through adopting Mynewsdesk's brand newsroom approach, SAP has strengthened their communications strategy considerably. Director of Integrated Communications, Susanne Kapfer, explains...
Blog posts • Nov 03, 2015 13:30 GMT
SEO is important - we get it! But with the rules always changing, it can be hard to keep abreast of what's good optimisation etiquette and what's not. A brand newsroom can help you keep-up with Google's game and take your naturally optimised content to the next level. Here's my advice...
Blog posts • Oct 29, 2015 11:30 GMT
Mynewsdesk’s internet-breaking campaign, Mynewsdesk Now, has been honoured with two nominations at Spinn – Sweden’s most renowned PR awards ceremony. And to say we’re pretty chuffed would be the biggest understatement of the year!
News • Oct 27, 2015 09:59 GMT
Cafe Art, a social enterprise, helps homeless people connect with society through art. Director Paul Ryan shares how they managed to make the most of the overwhelming media attention lead by a massively successful Kickstarter campaign.
Blog posts • Oct 16, 2015 15:14 BST
As any rugby fan will know all too well, after just four matches England made a dramatic exit from the Rugby World Cup 2015. And while this was disappointing for England fans, it has also significantly impacted other key stakeholders - the sponsors.
News • Oct 15, 2015 10:30 BST
14 food brands, one communicator. Emma Vironmäki, Comms and CSR Manager of Orkla Foods Finland, shares how a Mynewsdesk newsroom enables her to take care of 14 food brand’s comms activities from one place.
Blog posts • Oct 14, 2015 16:35 BST
We have completed our first bootcamp series; six sessions jam-packed with content creativity, newsroom best practice and knowledge overload. We hope you have enjoyed it and cannot wait until we have another round...BUT WAIT...THERE IS MORE!!!
Blog posts • Oct 14, 2015 14:14 BST
Alex Myers, Founder and Managing Director at Manifest London and Manifest New York, was speaking at the biggest PR & communications event in the UK, FutureComms15. Here's what he had to say on the difference between PR and content, creating a team for the future and his greatest achievements in the industry... Watch the full interview here:
Blog posts • Oct 14, 2015 09:49 BST
By 2018, video will account for 2/3 of mobile usage, meaning visual assets are now more important than ever. And the same applies for content and press releases; images and videos are a great way to catch the eye of the journalists, increase time spent on page and up your click-through rates.
Press Releases • Oct 06, 2015 10:48 BST
The Metropolitan Police Service has launched a new online press office with Mynewsdesk to help streamline their communications with the media and general public. The Met, who operates the UK’s busiest press office, has partnered with PR technology pioneer, Mynewsdesk, to help better support the delivery of their broadcast messaging and simplify their communications workflow.
Blog posts • Oct 02, 2015 16:48 BST
Yesterday's launch of the 2nd #PRStack ebook (beyond its obvious purpose) reminded me how valuable it is for PRs, marketers and communications professionals to demystify, share and learn about marketing and PR tech in order to move the industry forward.