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Merry Christmas from Mynewsdesk

Merry Christmas from Mynewsdesk

Blog posts   •   Dec 17, 2015 16:45 GMT

From all of us here at Mynewsdesk, we'd like to wish you, our wonderful customers, a very Merry Christmas & a Happy New Year!

[Infographic] The #DigitalPR Challenge

[Infographic] The #DigitalPR Challenge

News   •   Dec 09, 2015 10:11 GMT

PR, communications and marketing managers are under increasing pressure to deliver but are still not seen as contributing to business growth, according to the second Digital PR: from challenges and opportunities survey report. PR technology and newsroom specialists, Mynewsdesk, surveyed 1231 PR, communications and marketing professionals in July 2015.

Top of the PR Pops: November

Top of the PR Pops: November

Blog posts   •   Dec 08, 2015 16:28 GMT

'Twas the month before Christmas and all of the brands had sparkly campaigns and 2016 plans! From the King of Christmas (John Lewis, who else?!) to Mattel and smaller names in the game, here are some of the things that have got us talking over the last month...​

KPIs Matter: How Can A #BrandNewsroom Help?

KPIs Matter: How Can A #BrandNewsroom Help?

Blog posts   •   Dec 04, 2015 11:16 GMT

The words "measurement" and "KPIs" seem to be dominating the PR and comms space these days, but do any of us really know why we're measuring our work and what we should be reporting on? Here's my quick guide to getting to know your KPIs and what you can learn from them...

Mynewsdesk Wins Gold & Silver At Spinn Awards

Mynewsdesk Wins Gold & Silver At Spinn Awards

News   •   Nov 20, 2015 13:55 GMT

Last night, hundreds of PR professionals, agencies and clients gathered at the magnificent Nordic Museum in Stockholm to compete for this year's best PR campaigns. Mynewsdesk, along with Edelman Deportivo, was nominated for "B2B of The Year" and "Content Marketing of The Year". And guess what...we only went and walked away with silver and gold!

Get to know our new features

Get to know our new features

Blog posts   •   Nov 12, 2015 08:10 GMT

​Here at Mynewsdesk, we strive to ensure your communications is at its best. We focus on constantly improving our platform and make frequent updates to improve your user experience and bolster the strength of your newsroom.

[Video] How A #BrandNewsroom Streamlined SAP's Comms

[Video] How A #BrandNewsroom Streamlined SAP's Comms

News   •   Nov 09, 2015 15:25 GMT

Through adopting Mynewsdesk's brand newsroom approach, SAP has strengthened their communications strategy considerably. Director of Integrated Communications, Susanne Kapfer, explains...

Going Beyond The TV: John Lewis' #ManOnTheMoon

Going Beyond The TV: John Lewis' #ManOnTheMoon

Blog posts   •   Nov 06, 2015 11:13 GMT

John Lewis has done it again with their heart-warming Christmas 2015 campaign, Man on the Moon. Watch the full video here.

​A bold step towards #FuturePRoofing PR

​A bold step towards #FuturePRoofing PR

Blog posts   •   Nov 03, 2015 14:47 GMT

Sarah Hall’s ambitious #FuturePRoof project is positioned as the biggest ever conversation about the future of public relations.

5 SEO Boosting #BrandNewsroom Tips

5 SEO Boosting #BrandNewsroom Tips

Blog posts   •   Nov 03, 2015 13:30 GMT

SEO is important - we get it! But with the rules always changing, it can be hard to keep abreast of what's good optimisation etiquette and what's not. A brand newsroom can help you keep-up with Google's game and take your naturally optimised content to the next level. Here's my advice...

Mynewsdesk Nominated For Two Spinn Awards

Mynewsdesk Nominated For Two Spinn Awards

Blog posts   •   Oct 29, 2015 11:30 GMT

​Mynewsdesk’s internet-breaking campaign, Mynewsdesk Now, has been honoured with two nominations at Spinn – Sweden’s most renowned PR awards ceremony. And to say we’re pretty chuffed would be the biggest understatement of the year!

Top of the PR Pops: October

Top of the PR Pops: October

Blog posts   •   Oct 28, 2015 16:17 GMT

Boo! October is a month packed full of events and we've unearthed some of the the most spooktacular campaigns from the world of PR and marketing. Check 'em out...

(Video) How a social enterprise made the most of their Kickstarter campaign - Case Cafe Art

(Video) How a social enterprise made the most of their Kickstarter campaign - Case Cafe Art

News   •   Oct 27, 2015 09:59 GMT

Cafe Art, a social enterprise, helps homeless people connect with society through art. Director Paul Ryan shares how they managed to make the most of the overwhelming media attention lead by a massively successful Kickstarter campaign.

Where O2 Went Wrong With The Rugby World Cup

Where O2 Went Wrong With The Rugby World Cup

Blog posts   •   Oct 16, 2015 15:14 BST

​As any rugby fan will know all too well, after just four matches England made a dramatic exit from the Rugby World Cup 2015. And while this was disappointing for England fans, it has also significantly impacted other key stakeholders - the sponsors.

[Video] How A #BrandNewsroom Boosted Orkla Foods Finland’s SEO & Comms Strategy

[Video] How A #BrandNewsroom Boosted Orkla Foods Finland’s SEO & Comms Strategy

News   •   Oct 15, 2015 10:30 BST

14 food brands, one communicator. Emma Vironmäki, Comms and CSR Manager of Orkla Foods Finland, shares how a Mynewsdesk newsroom enables her to take care of 14 food brand’s comms activities from one place.

Bootcamp #7: Google Analytics - BONUS SESSION

Bootcamp #7: Google Analytics - BONUS SESSION

Blog posts   •   Oct 14, 2015 16:35 BST

We have completed our first bootcamp series; six sessions jam-packed with content creativity, newsroom best practice and knowledge overload. We hope you have enjoyed it and cannot wait until we have another round...BUT WAIT...THERE IS MORE!!!

#FC15: Alex Myers On PR, Content & Creating A Team For The Future

#FC15: Alex Myers On PR, Content & Creating A Team For The Future

Blog posts   •   Oct 14, 2015 14:14 BST

Alex Myers, ‎Founder and Managing Director at Manifest London and Manifest New York, was speaking at the biggest PR & communications event in the UK, FutureComms15. Here's what he had to say on the difference between PR and content, creating a team for the future and his greatest achievements in the industry... Watch the full interview here:

4 Ways To Use Images In Your #BrandNewsroom

4 Ways To Use Images In Your #BrandNewsroom

Blog posts   •   Oct 14, 2015 09:49 BST

By 2018, video will account for 2/3 of mobile usage, meaning visual assets are now more important than ever. And the same applies for content and press releases; images and videos are a great way to catch the eye of the journalists, increase time spent on page and up your click-through rates.

​Metropolitan Police Service Launch Online Press Office

​Metropolitan Police Service Launch Online Press Office

Press Releases   •   Oct 06, 2015 10:48 BST

The Metropolitan Police Service has launched a new online press office with Mynewsdesk to help streamline their communications with the media and general public. The Met, who operates the UK’s busiest press office, has partnered with PR technology pioneer, Mynewsdesk, to help better support the delivery of their broadcast messaging and simplify their communications workflow.

#PRStack inspires and educates through the power of crowdsourcing

#PRStack inspires and educates through the power of crowdsourcing

Blog posts   •   Oct 02, 2015 16:48 BST

Yesterday's launch of the 2nd #PRStack ebook (beyond its obvious purpose) reminded me how valuable it is for PRs, marketers and communications professionals to demystify, share and learn about marketing and PR tech in order to move the industry forward.