Blog posts • Jan 27, 2016 11:49 GMT
2016 is well underway and with a new year comes new strategies, targets and ambitions. Here, we take a look at three global brands who, in 2015, made us feel all sorts of emotions, maximised reach and gave us some food for thought for our own marketing strategies.
News • Jan 22, 2016 10:44 GMT
Thatcham Research, the research centre for automotive motor insurers, last week took their comms strategy to "new levels" with the acquisition of our digital PR platform, Mynewsdesk. We caught up with Thatcham's Comms Executive, Iain Wallace, to dig into the details of how they'll be using Mynewsdesk to streamline their workflow, improve SEO and boost influencer relations.
Blog posts • Jan 21, 2016 10:19 GMT
Simon Collister is a Senior Lecturer at the London College of Comms. With over 12 years in PR, Simon's experiences span across traditional media relations, policy/parliamentary roles for NGOs, digital commsfor global brands and teaching. Kick-starting our #YoungPR project, Simon shares his thoughts on how PR has evolved and what it means for young PRs who are entering the industry.
Blog posts • Jan 12, 2016 08:00 GMT
Creating timely and original content can really help brands reach and build meaningful relationships with industry influencers, customers and prospectives. But doing this requires three key things: creative skills, organisation and time. Here are 7 of the reasons why brands are adopting the #BrandNewsroom approach to help create content and streamline their workflows...
Blog posts • Jan 04, 2016 12:08 GMT
As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our workflow? To help boost your communications, content and coverage, here are my 7 recommended #BrandNewsroom resolutions to help you get started in 2016...
News • Dec 09, 2015 10:11 GMT
PR, communications and marketing managers are under increasing pressure to deliver but are still not seen as contributing to business growth, according to the second Digital PR: from challenges and opportunities survey report. PR technology and newsroom specialists, Mynewsdesk, surveyed 1231 PR, communications and marketing professionals in July 2015.
Blog posts • Dec 08, 2015 16:28 GMT
'Twas the month before Christmas and all of the brands had sparkly campaigns and 2016 plans! From the King of Christmas (John Lewis, who else?!) to Mattel and smaller names in the game, here are some of the things that have got us talking over the last month...
Blog posts • Dec 04, 2015 11:16 GMT
The words "measurement" and "KPIs" seem to be dominating the PR and comms space these days, but do any of us really know why we're measuring our work and what we should be reporting on? Here's my quick guide to getting to know your KPIs and what you can learn from them...
News • Nov 20, 2015 13:55 GMT
Last night, hundreds of PR professionals, agencies and clients gathered at the magnificent Nordic Museum in Stockholm to compete for this year's best PR campaigns. Mynewsdesk, along with Edelman Deportivo, was nominated for "B2B of The Year" and "Content Marketing of The Year". And guess what...we only went and walked away with silver and gold!
News • Nov 09, 2015 15:25 GMT
Through adopting Mynewsdesk's brand newsroom approach, SAP has strengthened their communications strategy considerably. Director of Integrated Communications, Susanne Kapfer, explains...
Blog posts • Nov 03, 2015 13:30 GMT
SEO is important - we get it! But with the rules always changing, it can be hard to keep abreast of what's good optimisation etiquette and what's not. A brand newsroom can help you keep-up with Google's game and take your naturally optimised content to the next level. Here's my advice...
Blog posts • Oct 29, 2015 11:30 GMT
Mynewsdesk’s internet-breaking campaign, Mynewsdesk Now, has been honoured with two nominations at Spinn – Sweden’s most renowned PR awards ceremony. And to say we’re pretty chuffed would be the biggest understatement of the year!
News • Oct 27, 2015 09:59 GMT
Cafe Art, a social enterprise, helps homeless people connect with society through art. Director Paul Ryan shares how they managed to make the most of the overwhelming media attention lead by a massively successful Kickstarter campaign.
Blog posts • Oct 16, 2015 15:14 BST
As any rugby fan will know all too well, after just four matches England made a dramatic exit from the Rugby World Cup 2015. And while this was disappointing for England fans, it has also significantly impacted other key stakeholders - the sponsors.