Blog posts • Oct 14, 2015 09:49 BST
By 2018, video will account for 2/3 of mobile usage, meaning visual assets are now more important than ever. And the same applies for content and press releases; images and videos are a great way to catch the eye of the journalists, increase time spent on page and up your click-through rates.
Press Releases • Oct 06, 2015 10:48 BST
The Metropolitan Police Service has launched a new online press office with Mynewsdesk to help streamline their communications with the media and general public. The Met, who operates the UK’s busiest press office, has partnered with PR technology pioneer, Mynewsdesk, to help better support the delivery of their broadcast messaging and simplify their communications workflow.
Blog posts • Oct 02, 2015 16:48 BST
Yesterday's launch of the 2nd #PRStack ebook (beyond its obvious purpose) reminded me how valuable it is for PRs, marketers and communications professionals to demystify, share and learn about marketing and PR tech in order to move the industry forward.
Blog posts • Sep 30, 2015 14:03 BST
We have brought you an exhaustive list of content including newsroom basics, setting KPIs, SEO, content and distribution, digital assets and social sharing and now we're giving you the low-down on how to create visual assets.
Blog posts • Sep 24, 2015 14:17 BST
There was a total of 25,678 visits to the top 10 performing customer newsrooms, in August 2015. And it’s no wonder – there were all sorts of wonderful going on in there! From pumping out content to important contacts to boosting email open rates with compelling headlines, we take a look at the nifty ways you guys have been generating coverage and reaching new audiences.
News • Sep 18, 2015 12:51 BST
Taking care of festival communications means kick-ass project management. Over the course of the weekend, the whole team is working flat-out writing news stories and press releases, interviewing artists, organising photo sessions and updating social media channels.
Blog posts • Sep 18, 2015 11:48 BST
The Rugby World Cup has kicked off with a bang, as residents of the Welsh capital woke to discover a giant rugby ball embedded into the wall of Cardiff Castle! But that’s not the only PR stunt that’s got rugby and marketing fans talking…
Blog posts • Sep 16, 2015 15:55 BST
There’s a lot of PR in politics. And there’s politics in PR. Look no further than Jeremy Corbyn’s rise to Labour leadership. And if we really hone in on all of his speeches, behaviours and policies, there is one overarching factor which got him to the top, and one that PR people can learn from: being authentic is better than just being “better”.
Blog posts • Sep 16, 2015 08:30 BST
It's that time again to join us for our 5th bootcamp session! We've already covered newsroom basics, KPIs, SEO, content and distribution. I mean, you're basically PR and comms whizzes by this point. Let's crank it up a notch by learning some newsroom hacks, social sharing tips, and asset building techniques.
News • Sep 07, 2015 11:45 BST
At Mynewsdesk we have always believed that communications has the power to change the world. This attitude is needed now more than ever. We can all take actions to make a difference in this world. And no one can be blind to the catastrophic refugee crisis taking place right now.
Blog posts • Sep 03, 2015 14:33 BST
Well hello there newsroom all-stars! We’ve run three bootcamps so far on “Back to Basics”, “Setting KPIs”, and “Supercharging your SEO”...but now here comes some of the bread and butter “Creating Content and Distributing It”. In this session we’re going to be tackling the battles many customers face…
Blog posts • Aug 28, 2015 08:15 BST
Hello folks, it’s inspiration (work-related procrastination) time! Our pick of the jolliest summer campaigns launched this month. It's a scorching start with Doritos' #12HourHoliday dare, check out Cantona challenging the channel and cool off with an ice bucket challenge update. Finally, though we’re still mourning the end of summer, it’s the first of the inevitably ‘too soon’ Christmas ads.
News • Aug 27, 2015 17:18 BST
Moray Council launched an interactive “virtual” newsroom as part of its website redesign and the new approach helped them generate online coverage within minutes of publishing. Here's how it panned out....
Blog posts • Aug 19, 2015 08:30 BST
So far we’ve held two bootcamp sessions, “Back to Basics”, and Setting KPIs”, both of which have received really good feedback! So thank you for being a part of this series and making the time to listen to us harp on about newsroom best practise, and test out our cheese jokes on you.
Blog posts • Aug 13, 2015 13:35 BST
The product department's best practice dos and don'ts for SEO optimising your newsroom and material.