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Top of the PR Pops: September

Top of the PR Pops: September

Blog posts   •   Sep 30, 2015 15:28 BST

From Google to British Gas, here is our pick of the smartest (and cutest) campaigns and news from the super month of September...​

Bootcamp Session #6: Creating images and videos on a budget!

Bootcamp Session #6: Creating images and videos on a budget!

Blog posts   •   Sep 30, 2015 14:03 BST

We have brought you an exhaustive list of content including newsroom basics, setting KPIs, SEO, content and distribution, digital assets and social sharing and now we're giving you the low-down on how to create visual assets.

August 2015 | What Can We Learn From Your Newsrooms?

August 2015 | What Can We Learn From Your Newsrooms?

Blog posts   •   Sep 24, 2015 14:17 BST

There was a total of 25,678 visits to the top 10 performing customer newsrooms, in August 2015. And it’s no wonder – there were all sorts of wonderful going on in there! From pumping out content to important contacts to boosting email open rates with compelling headlines, we take a look at the nifty ways you guys have been generating coverage and reaching new audiences.

Mynewsdesk Helps Solar Weekend Tune In With Journalists (VIDEO)

Mynewsdesk Helps Solar Weekend Tune In With Journalists (VIDEO)

News   •   Sep 18, 2015 12:51 BST

Taking care of festival communications means kick-ass project management. Over the course of the weekend, the whole team is working flat-out writing news stories and press releases, interviewing artists, organising photo sessions and updating social media channels.

#RWC2015 | How Brands Are Trying To Take Advantage Of The Rugby World Cup

#RWC2015 | How Brands Are Trying To Take Advantage Of The Rugby World Cup

Blog posts   •   Sep 18, 2015 11:48 BST

The Rugby World Cup has kicked off with a bang, as residents of the Welsh capital woke to discover a giant rugby ball embedded into the wall of Cardiff Castle! But that’s not the only PR stunt that’s got rugby and marketing fans talking…

Jeremy Corbyn: Why Authentic Is Better Than “Better”

Jeremy Corbyn: Why Authentic Is Better Than “Better”

Blog posts   •   Sep 16, 2015 15:55 BST

There’s a lot of PR in politics. And there’s politics in PR. Look no further than Jeremy Corbyn’s rise to Labour leadership. And if we really hone in on all of his speeches, behaviours and policies, there is one overarching factor which got him to the top, and one that PR people can learn from: being authentic is better than just being “better”.

Bootcamp #5: Digital assets and social sharing

Bootcamp #5: Digital assets and social sharing

Blog posts   •   Sep 16, 2015 08:30 BST

It's that time again to join us for our 5th bootcamp session! We've already covered newsroom basics, KPIs, SEO, content and distribution. I mean, you're basically PR and comms whizzes by this point. Let's crank it up a notch by learning some newsroom hacks, social sharing tips, and asset building techniques.

Peugeot: Driving Web Traffic With Mynewsdesk

Peugeot: Driving Web Traffic With Mynewsdesk

Blog posts   •   Sep 09, 2015 14:39 BST

Hanne Sørensen, PR manager of Peugeot Denmark, describes the role Mynewsdesk plays in the company's content distribution...

Refugee Crisis: Mynewsdesk Donates €50 Per Employee

Refugee Crisis: Mynewsdesk Donates €50 Per Employee

News   •   Sep 07, 2015 11:45 BST

​At Mynewsdesk we have always believed that communications has the power to change the world. This attitude is needed now more than ever. We can all take actions to make a difference in this world. And no one can be blind to the catastrophic refugee crisis taking place right now.

Bootcamp Session #4: Content and Distribution

Bootcamp Session #4: Content and Distribution

Blog posts   •   Sep 03, 2015 14:33 BST

Well hello there newsroom all-stars! We’ve run three bootcamps so far on “Back to Basics”, “Setting KPIs”, and “Supercharging your SEO”...but now here comes some of the bread and butter “Creating Content and Distributing It”. In this session we’re going to be tackling the battles many customers face…

​SEO Jargon: Decoded

​SEO Jargon: Decoded

Blog posts   •   Sep 02, 2015 10:45 BST

Ah SEO, the backbone of digital PR and marketing...and the black hole of knowledge. Tes takes a look at the SEO buzzwords and figures out exactly what they mean.

Newsrooms In Numbers | July 2015

Newsrooms In Numbers | July 2015

Blog posts   •   Aug 28, 2015 16:20 BST

Each month we’ll be taking a look at the key stats and lessons learnt from the best performing newsrooms, starting with July…

Top of the PR Pops: August

Top of the PR Pops: August

Blog posts   •   Aug 28, 2015 08:15 BST

Hello folks, it’s inspiration (work-related procrastination) time! Our pick of the jolliest summer campaigns launched this month. It's a scorching start with Doritos' #12HourHoliday dare, check out Cantona challenging the channel and cool off with an ice bucket challenge update. Finally, though we’re still mourning the end of summer, it’s the first of the inevitably ‘too soon’ Christmas ads.

Moray Council Gets Coverage Within Minutes Of Using Mynewsdesk Newsroom

Moray Council Gets Coverage Within Minutes Of Using Mynewsdesk Newsroom

News   •   Aug 27, 2015 17:18 BST

Moray Council launched an interactive “virtual” newsroom as part of its website redesign and the new approach helped them generate online coverage within minutes of publishing. Here's how it panned out....

How Mynewsdesk Transformed Telia's Workflow

How Mynewsdesk Transformed Telia's Workflow

Blog posts   •   Aug 20, 2015 12:35 BST

David Engstrøm, PR Manager at Telia, explains how Mynewsdesk helped the organisation ease and improve their workflow.

Bootcamp Session #3: Supercharge your SEO!

Bootcamp Session #3: Supercharge your SEO!

Blog posts   •   Aug 19, 2015 08:30 BST

So far we’ve held two bootcamp sessions, “Back to Basics”, and Setting KPIs”, both of which have received really good feedback! So thank you for being a part of this series and making the time to listen to us harp on about newsroom best practise, and test out our cheese jokes on you.

Simplifying SEO | Advice From The Newsroom Experts

Simplifying SEO | Advice From The Newsroom Experts

Blog posts   •   Aug 13, 2015 13:35 BST

The product department's best practice dos and don'ts for SEO optimising your newsroom and material.

#Ashes2015: How Brands ‘Urn’ Exposure

#Ashes2015: How Brands ‘Urn’ Exposure

Blog posts   •   Aug 10, 2015 11:43 BST

Before you could even say “howzat”, England regained the ashes. And what a rapid and pulsating series it's been. Here we take a look at how brands and organisations have leveraged the Ashes hype and put their own “spin” on the action...

Football & Social United: What Can Marketers Learn From The Beautiful Game?

Football & Social United: What Can Marketers Learn From The Beautiful Game?

Blog posts   •   Aug 08, 2015 11:40 BST

You only need to look at the trending topics on any weekend to know that football is a big deal on social media, and it's only going to get bigger. But sometimes, social media can be a team's fiercest rival. With the start of the new season just a matter of hours away (hurrah!), we're sharing a few of our favourite moments where our two passions - football and online comms - were united...

​Bootcamp #2: Setting KPIs

​Bootcamp #2: Setting KPIs

Blog posts   •   Jul 31, 2015 13:46 BST

Following on from our first bootcamp session, Back to Basics, our second session aims to help you better understand the newsroom analytics and identify the metrics which are of most importance to you and your business.