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Inspiring Ways Brands Used Newsrooms In 2016

Inspiring Ways Brands Used Newsrooms In 2016

Blog posts   •   Jan 25, 2017 08:25 GMT

2016 - not really a year we want to dwell on - but looking back at the content you created in your newsrooms was pretty flippin' inspiring. From perfectly timed blogs to shareable listicles and opinion pieces to jam-packed press releases, there's a lot to be learnt from you all. We picked out a few of our favourites and why they did so well. Here we go...

7 Steps To An Effective Digital PR Strategy

7 Steps To An Effective Digital PR Strategy

Blog posts   •   Jan 10, 2017 08:30 GMT

Don’t be overwhelmed at the thought of creating an effective digital PR strategy. Start small: it doesn’t need to tackle every possible opportunity at your company. If you make it realistic and manageable, you’re more likely to achieve success on which to build and grow the strategy.

Digital PR Bootcamp | 26th January 2017

Digital PR Bootcamp | 26th January 2017

Blog posts   •   Dec 13, 2016 17:00 GMT

Digital PR Bootcamp is a whole day of PR and comms inspiration, tools, tactics and workshops to ensure you’re getting the most out of your communications and PR efforts.

Mynewsdesk's #GiveABeep Wins Three Prizes At The Drum Awards

Mynewsdesk's #GiveABeep Wins Three Prizes At The Drum Awards

Press Releases   •   Nov 11, 2016 16:00 GMT

Mynewsdesk and Hövding’s 2016 campaign “Give A Beep” were three time winners at The Drum - Marketing Can Change the World Awards, picking-up the prizes for Innovation of The Year, Best Use of Technology and the Chairman’s Award.

​#100Million: Brands Need To Give A Beep About Storytelling

​#100Million: Brands Need To Give A Beep About Storytelling

Blog posts   •   Oct 19, 2016 10:28 BST

Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...

Excitement & Curiosity: The Key Ingredients For Engaging Introductions

Excitement & Curiosity: The Key Ingredients For Engaging Introductions

Blog posts   •   Sep 13, 2016 16:40 BST

Engagement doesn’t come by itself – you have to create it. Here's how...

Content For Customers: 4 Keys To Retention

Content For Customers: 4 Keys To Retention

Blog posts   •   Jul 26, 2016 16:20 BST

Blog posts, news stories, press releases, images, videos, livestreams. It’s all content. But have you ever put down your pen (metaphorically speaking) to consider why you’re creating so much of it?

Managing Your Brand Newsroom Like A Pro

Managing Your Brand Newsroom Like A Pro

Blog posts   •   Jun 10, 2016 13:41 BST

As we're in the process of helping our customer and the winner of the #100Million campaign, Hövding, manage their newsroom, we thought we'd give you a little insight into our thought processes behind each step...

Your analytics tool just got better

Your analytics tool just got better

News   •   Apr 28, 2016 12:03 BST

​Measuring the results of your PR & communications activities is essential to the success of your brand. That’s why we decided to redesign Analyze, Mynewsdesk’s analytics feature.

7 Sessions For Storytellers

7 Sessions For Storytellers

Blog posts   •   Apr 15, 2016 11:30 BST

We’d like to give you an idea of what to expect next week at our first ever Bootcamp Live! The day has been designed with Mynewsdesk customers in mind. If you want to create cool content that your target market wants to voraciously consume, this is the day for you! Expect lots of workshops and interaction, and definitely some bribery with chocolate.

Too big to fail? Negative PR and Amazon

Too big to fail? Negative PR and Amazon

Blog posts   •   Mar 23, 2016 10:02 GMT

The PR image of online retailer Amazon has taken a battering in the last few years. So how have they responded? What were the outcomes? And has this improved their PR?

Why YOU Should Come To Bootcamp LIVE | 20th October

Why YOU Should Come To Bootcamp LIVE | 20th October

Blog posts   •   Mar 22, 2016 13:34 GMT

We've run webinars and posted newsroom tips pieces, but we thought it was time to round you all-up and point you in the right direction. And that's why on 20th Oct, we're hosting Bootcamp Live; a whole day dedicated to taking your content and news to the next level, helping you reach the right audiences and boost your brand. To say I'm pretty excited about his would be an understatement! Why?

Search-Optimised Content: The Absolute Beginner’s Guide

Search-Optimised Content: The Absolute Beginner’s Guide

Blog posts   •   Mar 17, 2016 08:11 GMT

​Much has been written on how to “optimise” your content for better rankings on Google’s search result pages, which might lead you to believe that there’s a complex process involved. It is actually very straightforward, although it usually requires some effort. Just keep these few details in mind to improve your chances of reaching out to Google’s users.

3 Hacks To Overcome Your Fear Of  Visual Content

3 Hacks To Overcome Your Fear Of Visual Content

Blog posts   •   Mar 14, 2016 11:01 GMT

Video and images are becoming increasingly important aspects of our content and communications. Across so many social platforms now, it’s easy to produce and share visual documentations of live events and experiences in an instant. Yet according to “#DigitalPR Challenge” - our latest survey - 65% of respondents have not used or have little knowledge of creating video content.

4 Free Tools You Need for Your Social Media Campaign

4 Free Tools You Need for Your Social Media Campaign

Blog posts   •   Mar 14, 2016 08:35 GMT

In this 2-part guide, we share 7 of our favourite tools for low-cost, and even free, content creation, inspiration and tracking. Whether you’re the owner of a small business or a creative in an SME, these tools might prove pretty useful in covering all aspects of your social media and content marketing campaigns.

Mynewsdesk Reveals New Look Newsroom

Mynewsdesk Reveals New Look Newsroom

News   •   Jan 30, 2016 13:20 GMT

​Good news for all of our users! We've JUST rolled out the first part of several major product improvements we have planned for 2016. As you can see when you log in, we’ve freshened up the design of the entire tool. But don’t worry - all your favourite features are still in the same place as before - but this new look and feel will hopefully enhance the way you use Mynewsdesk.

8 Reasons PRs Are Choosing The #BrandNewsroom Approach

8 Reasons PRs Are Choosing The #BrandNewsroom Approach

Blog posts   •   Jan 12, 2016 08:00 GMT

Creating timely and original content can really help brands reach and build meaningful relationships with industry influencers, customers and prospectives. But doing this requires three key things: creative skills, organisation and time. Here are 7 of the reasons why brands are adopting the #BrandNewsroom approach to help create content and streamline their workflows...

7 New Year's Resolutions For Your #BrandNewsroom

7 New Year's Resolutions For Your #BrandNewsroom

Blog posts   •   Jan 04, 2016 12:08 GMT

As the festivities fade and the dust settles on another year, many of us have vowed to better ourselves over the coming months. But what if we were to extend these new year's resolutions to simplify yet vastly improve our workflow? To help boost your communications, content and coverage, here are my 7 recommended #BrandNewsroom resolutions to help you get started in 2016...

KPIs Matter: How Can A #BrandNewsroom Help?

KPIs Matter: How Can A #BrandNewsroom Help?

Blog posts   •   Dec 04, 2015 11:16 GMT

The words "measurement" and "KPIs" seem to be dominating the PR and comms space these days, but do any of us really know why we're measuring our work and what we should be reporting on? Here's my quick guide to getting to know your KPIs and what you can learn from them...

5 SEO Boosting #BrandNewsroom Tips

5 SEO Boosting #BrandNewsroom Tips

Blog posts   •   Nov 03, 2015 13:30 GMT

SEO is important - we get it! But with the rules always changing, it can be hard to keep abreast of what's good optimisation etiquette and what's not. A brand newsroom can help you keep-up with Google's game and take your naturally optimised content to the next level. Here's my advice...