Tag / Content
Press releases • May 09, 2019 09:30 BST
Ever since entering the digital era of communication, PR professionals and marketers have been drowning in data; and yet competencies in data literacy remain low. When assessing individual skills, only one out of ten PR professionals consider themselves as having a high level of data literacy, meaning that they can extract meaning and insights from data, while the rest struggle.
Press releases • Feb 25, 2019 14:30 GMT
Mention and HubSpot’s latest Instagram Engagement report finds that marketers should still focus on engagement, but must ensure they’re delivering relevant and high-quality content.
Press releases • Feb 05, 2019 10:30 GMT
Only 17 percent of professionals rate themselves as having a high level of data literacy, as reported in The Data-Driven Mindset Report, despite a growing demand for insights-based business development and artificial intelligence (AI). The data-driven advantage of companies starts with your employees.
Blog posts • Sep 03, 2018 09:51 BST
We’re super excited to announce that Toby Gunton, General Manager at Edelman and Anil Ranchod, Deputy PR Director at Stroke Association, have been confirmed as speakers for our event on the evening of Wednesday 3 October.
Blog posts • Aug 01, 2018 09:00 BST
Press releases • Feb 22, 2018 09:00 GMT
Journalists worry about the consolidation of power in giant social media companies - a concern that has become more apparent during the last couple of years, Mynewsdesk’s latest report reveals. Of the journalists surveyed, 71% believe Facebook has too much power as a source of information, and 61% cited they think Google/YouTube has too much power.
Blog posts • May 30, 2017 08:30 BST
Kat Hill, CEO of UKBJJA, explains how her team uses Mynewsdesk's digital PR and comms solution to create content, reach the media and gain coverage.
Blog posts • May 25, 2017 10:05 BST
Francis Thomas, Head of Corporate Affairs at London Midland, shares his experiences of using Mynewsdesk's PR and communications solution to prevent potential crises, communicate with customers effectively and analyse their content's performance - from any device!
Blog posts • Feb 07, 2017 08:27 GMT
Mastering one technology is a challenge, particularly given their ever-changing nature. But becoming proficient with many technology tools is near impossible, even if you devote all your time to learning them! Let’s have a look at this simple 5-step formula to pick the tech tool that is right for you.
Blog posts • Jan 25, 2017 08:25 GMT
2016 - not really a year we want to dwell on - but looking back at the content you created in your newsrooms was pretty flippin' inspiring. From perfectly timed blogs to shareable listicles and opinion pieces to jam-packed press releases, there's a lot to be learnt from you all. We picked out a few of our favourites and why they did so well. Here we go...
Blog posts • Jan 10, 2017 08:30 GMT
Don’t be overwhelmed at the thought of creating an effective digital PR strategy. Start small: it doesn’t need to tackle every possible opportunity at your company. If you make it realistic and manageable, you’re more likely to achieve success on which to build and grow the strategy.
Blog posts • Jan 04, 2017 08:30 GMT
Just before Christmas 2016, our very own Global Content Marketing Manager, Christopher Van Mossevelde, and Community Manager, Daniel Vazquez, took to the stage at Berghs School of Communications to officially launch PR Revolution. And this week, I caught-up with the two masterminds to find out all about the project...
Blog posts • Dec 08, 2016 14:30 GMT
Due to the proliferation of channels consumers can access to read or watch content, individuals no longer rely on mass media to learn new information or seek out entertainment. Today, anyone can create, publish and distribute stories and build an audience over time; such people can be bloggers, freelance writers, topic experts or passionate hobbyists.
Blog posts • Dec 06, 2016 13:30 GMT
If you work in PR or communications, we don’t have to tell you your methods of reaching stakeholders and customers has changed dramatically over the last decade. Where once you focused on pitching the media for attention, today you can reach influencers and consumers directly by publishing content—for example, blogs, videos or eBooks—and by engaging through social media.
Blog posts • Dec 02, 2016 13:00 GMT
We live in a noisy world. With so many sources of information, education, entertainment, and news, it’s becoming harder for PR professionals to deliver their messages to key stakeholders, and build meaningful, lasting relationships. It’s a bit like shouting in a storm. But noisiness and channel proliferation isn’t the only challenge.
Blog posts • Oct 17, 2016 16:38 BST
On September the 29th Mynewsdesk alongside The Stroke Association hosted a breakfast with PR professionals in the Charity industry. One of our longtime clients, Anil Ranchod, spoke about the challenges that his team at Stroke Association face when it comes to communications as well as the impact Mynewsdesk has had on their processes.
Blog posts • Sep 23, 2016 10:51 BST
A well-developed editorial calendar, purpose over profit approach and an optimised newsroom - the key ingredients to Hövding’s campaign success.
Blog posts • Sep 13, 2016 10:40 BST
Annette Spanggaard, of By Spanggaard Agency has worked with her clients and Mynewsdesk for a number of years now, so when her client, furniture company Montana, were looking to increase their global presence, Annette recommended Mynewsdesk.
Blog posts • Jul 11, 2016 14:50 BST
Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.
Blog posts • May 18, 2016 11:45 BST
Journalists face many frustrations in their working lives, which can affect the way they work with PR and communication professionals. In February 2016, Mynewsdesk surveyed more than 2,000 journalists in nine countries and found seven key facts that could help you to better understand your press contacts. Here are the seven things you need to know in order to work well with journalists: