Follow Mynewsdesk

Tags

PR Academy

brand newsroom tips

mynewsdesk product

Mynewsdesk Case Studies

pr news

mynewsdesk events

Tag / Mynewsdesk Case Studies

[Video] How UKBJJA Uses Mynewsdesk To Create Content, Reach Media & Gain Coverage

[Video] How UKBJJA Uses Mynewsdesk To Create Content, Reach Media & Gain Coverage

Blog posts   •   May 30, 2017 08:30 BST

Kat Hill, CEO of UKBJJA, explains how her team uses Mynewsdesk's digital PR and comms solution to create content, reach the media and gain coverage.

[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms

[Video] How London Midland Use Mynewsdesk For Their Digital PR & Comms

Blog posts   •   May 25, 2017 10:05 BST

Francis Thomas, Head of Corporate Affairs at London Midland, shares his experiences of using Mynewsdesk's PR and communications solution to prevent potential crises, communicate with customers effectively and analyse their content's performance - from any device!

Inspiring Ways Brands Used Newsrooms In 2016

Inspiring Ways Brands Used Newsrooms In 2016

Blog posts   •   Jan 25, 2017 08:25 GMT

2016 - not really a year we want to dwell on - but looking back at the content you created in your newsrooms was pretty flippin' inspiring. From perfectly timed blogs to shareable listicles and opinion pieces to jam-packed press releases, there's a lot to be learnt from you all. We picked out a few of our favourites and why they did so well. Here we go...

Forget AVEs & Be Brave: Key Takeouts From Confronting Charity PR Challenges with Stroke Association

Forget AVEs & Be Brave: Key Takeouts From Confronting Charity PR Challenges with Stroke Association

Blog posts   •   Oct 17, 2016 16:38 BST

On September the 29th Mynewsdesk alongside The Stroke Association hosted a breakfast with PR professionals in the Charity industry. One of our longtime clients, Anil Ranchod, spoke about the challenges that his team at Stroke Association face when it comes to communications as well as the impact Mynewsdesk has had on their processes.

How Mynewsdesk Increased Hövding's Newsroom Traffic by 279%

How Mynewsdesk Increased Hövding's Newsroom Traffic by 279%

Blog posts   •   Sep 23, 2016 10:51 BST

​A well-developed editorial calendar, purpose over profit approach and an optimised newsroom - the key ingredients to Hövding’s campaign success.

Agency Helps Client Go Global With Mynewsdesk

Agency Helps Client Go Global With Mynewsdesk

Blog posts   •   Sep 13, 2016 10:40 BST

Annette Spanggaard, of By Spanggaard Agency has worked with her clients and Mynewsdesk for a number of years now, so when her client, furniture company Montana, were looking to increase their global presence, Annette recommended Mynewsdesk.

Thatcham Research Is Taking Its Comms to the "Next Level" With Mynewsdesk...

Thatcham Research Is Taking Its Comms to the "Next Level" With Mynewsdesk...

News   •   Jan 22, 2016 10:44 GMT

​Thatcham Research, the research centre for automotive motor insurers, last wee​k took their comms strategy to "new levels" with the acquisition of our digital PR platform, Mynewsdesk. We caught up with Thatcham's Comms Executive, Iain Wallace, to dig into the details of how they'll be using Mynewsdesk to streamline their workflow, improve SEO and boost influencer relations.

8 Reasons PRs Are Choosing The #BrandNewsroom Approach

8 Reasons PRs Are Choosing The #BrandNewsroom Approach

Blog posts   •   Jan 12, 2016 08:00 GMT

Creating timely and original content can really help brands reach and build meaningful relationships with industry influencers, customers and prospectives. But doing this requires three key things: creative skills, organisation and time. Here are 7 of the reasons why brands are adopting the #BrandNewsroom approach to help create content and streamline their workflows...

[Video] How A #BrandNewsroom Streamlined SAP's Comms

[Video] How A #BrandNewsroom Streamlined SAP's Comms

News   •   Nov 09, 2015 15:25 GMT

Through adopting Mynewsdesk's brand newsroom approach, SAP has strengthened their communications strategy considerably. Director of Integrated Communications, Susanne Kapfer, explains...

(Video) How a social enterprise made the most of their Kickstarter campaign - Case Cafe Art

(Video) How a social enterprise made the most of their Kickstarter campaign - Case Cafe Art

News   •   Oct 27, 2015 09:59 GMT

Cafe Art, a social enterprise, helps homeless people connect with society through art. Director Paul Ryan shares how they managed to make the most of the overwhelming media attention lead by a massively successful Kickstarter campaign.

[Video] How A #BrandNewsroom Boosted Orkla Foods Finland’s SEO & Comms Strategy

[Video] How A #BrandNewsroom Boosted Orkla Foods Finland’s SEO & Comms Strategy

News   •   Oct 15, 2015 10:30 BST

14 food brands, one communicator. Emma Vironmäki, Comms and CSR Manager of Orkla Foods Finland, shares how a Mynewsdesk newsroom enables her to take care of 14 food brand’s comms activities from one place.

​Metropolitan Police Service Launch Online Press Office

​Metropolitan Police Service Launch Online Press Office

Press Releases   •   Oct 06, 2015 10:48 BST

The Metropolitan Police Service has launched a new online press office with Mynewsdesk to help streamline their communications with the media and general public. The Met, who operates the UK’s busiest press office, has partnered with PR technology pioneer, Mynewsdesk, to help better support the delivery of their broadcast messaging and simplify their communications workflow.

Peugeot: Driving Web Traffic With Mynewsdesk

Peugeot: Driving Web Traffic With Mynewsdesk

Blog posts   •   Sep 09, 2015 14:39 BST

Hanne Sørensen, PR manager of Peugeot Denmark, describes the role Mynewsdesk plays in the company's content distribution...

Moray Council Gets Coverage Within Minutes Of Using Mynewsdesk Newsroom

Moray Council Gets Coverage Within Minutes Of Using Mynewsdesk Newsroom

News   •   Aug 27, 2015 17:18 BST

Moray Council launched an interactive “virtual” newsroom as part of its website redesign and the new approach helped them generate online coverage within minutes of publishing. Here's how it panned out....

How Mynewsdesk Transformed Telia's Workflow

How Mynewsdesk Transformed Telia's Workflow

Blog posts   •   Aug 20, 2015 12:35 BST

David Engstrøm, PR Manager at Telia, explains how Mynewsdesk helped the organisation ease and improve their workflow.

Video: How has an online newsroom helped SportsAid tell their story?

Video: How has an online newsroom helped SportsAid tell their story?

News   •   Jun 12, 2015 11:29 BST

SportsAid helps young disabled and non-disabled athletes to achieve their ambitions. Before Mynewsdesk, SportsAid didn't have a media centre - they relied on their own website and separate channels. Using an online newsroom has changed things a lot.

Chocolate and newsrooms boost Sick Children's Trust's fundraising

Chocolate and newsrooms boost Sick Children's Trust's fundraising

News   •   Apr 24, 2015 08:10 BST

PR Manager Lizzie D'Angelo discusses how their Chocolate Tea Party has managed to attract industry influencers such as chocolatier Paul Young, and other chocolatey-celebs, to join the movement - and explains how their newsroom has helped them in fundraising and finding new audiences.

Mynewsdesk Delighted To Announce CALM’s Latest BBC Appearance

Mynewsdesk Delighted To Announce CALM’s Latest BBC Appearance

Press Releases   •   Apr 16, 2015 16:33 BST

​CALM has received enormous exposure this week both through the promotion of their Panorama appearance and following the announcement of new partnerships with Professor Green, Topman and Lynx.

From blanketing to targeted comms: newsroom strategy helps Neopost find relevant audiences

From blanketing to targeted comms: newsroom strategy helps Neopost find relevant audiences

News   •   Apr 13, 2015 13:30 BST

Claire Dodds, Marketing Communications Manager at Neopost Ltd, tells how Mynewsdesk has helped her to reach the right audiences, encourage web visits and raise Neopost's brand awareness.

BLACK+DECKER™ launches brand newsrooms across 16 markets to power digital communications

BLACK+DECKER™ launches brand newsrooms across 16 markets to power digital communications

Press Releases   •   Jan 14, 2015 11:47 GMT

BLACK+DECKER™ has introduced digital brand newsrooms and multimedia public relations platforms across 16 of its markets in Europe, Northern America, Australia and New Zealand. The global manufacturer of consumer power tools and home improvement solutions has partnered with the world’s leading digital brand newsroom provider, Mynewsdesk.