Tag / pr news
Blog posts • Feb 07, 2017 08:27 GMT
Mastering one technology is a challenge, particularly given their ever-changing nature. But becoming proficient with many technology tools is near impossible, even if you devote all your time to learning them! Let’s have a look at this simple 5-step formula to pick the tech tool that is right for you.
Blog posts • Jan 04, 2017 08:30 GMT
Just before Christmas 2016, our very own Global Content Marketing Manager, Christopher Van Mossevelde, and Community Manager, Daniel Vazquez, took to the stage at Berghs School of Communications to officially launch PR Revolution. And this week, I caught-up with the two masterminds to find out all about the project...
Blog posts • Dec 20, 2016 15:56 GMT
With a New Year on the horizon, what better time to take stock of what's been great in the world of PR and Marketing, this year? For this, I asked the Mynewsdesk team for the campaigns that stood out the most to them and why. Here's their best of the bunch...
Blog posts • Oct 19, 2016 10:28 BST
Storytelling. It’s a part of our DNA and it’s been that way forever. Every brand has a story to tell but here are the things you need to keep in mind when creating yours...
News • Oct 14, 2016 14:33 BST
Mynewsdesk has teamed-up with Berghs School of Communication for PR Challenges - a project which aims to focus on exploring and improving communications and skills within the PR industry.
Press Releases • Sep 28, 2016 09:36 BST
Mynewsdesk and Hovding’s 2016 campaign “Give A Beep” has won the D&AD Impact Award for Creativity That Contributes To A Better World. Mynewsdesk - the digital PR platform providers - challenged a customer to reach 100 million people through effective storytelling. Hovding was the chosen customer for the campaign.
Blog posts • Jul 11, 2016 14:50 BST
Johanna Snickars, Communications Lead at Microsoft, discusses the importance of exclusives, the role of PR and why social media is a fundamental tool for media relations.
News • Jun 08, 2016 15:38 BST
A picture is worth a thousand words. Here at Mynewsdesk we often encourage you, our customers, to make your stories come alive by using a lot of images. To further help you stay on top of your game, Mynewsdesk has now made it even easier for you to handle them. For the creation of those captivating stories, a faster, and more fluent Image Handling is now a reality!
Press Releases • Jun 07, 2016 09:09 BST
With their unique airbags for urban cyclists, the Swedish company Hövding has revolutionised the cycling world. Now, the company wants to help turn London into a cycle-friendly city. By using a digital button, cyclists will be giving a beep to show the Mayor of London that the city’s dangerous streets are in great need of improvement.
Blog posts • May 27, 2016 10:34 BST
Marina Ferrer, a PR student at the University of Leeds who's currently interning at Apple, will be sitting on our FutureComms16 panel - #YoungPR | The Traditional vs The Reality of PR. The aim of the panel is to explore what is being taught at university vs the reality of the PR industry and whether, indeed, if PR is a skill which can be taught. Marina shares her views on what PR means to her.
Blog posts • May 18, 2016 11:45 BST
Journalists face many frustrations in their working lives, which can affect the way they work with PR and communication professionals. In February 2016, Mynewsdesk surveyed more than 2,000 journalists in nine countries and found seven key facts that could help you to better understand your press contacts. Here are the seven things you need to know in order to work well with journalists:
Blog posts • May 04, 2016 10:18 BST
Whether you’re a journalist yourself, in PR or otherwise involved in communications, the journalism of the future is likely to rely on a complex web of independent freelancers. But what will that world look like?
Press Releases • Apr 08, 2016 12:25 BST
Mynewsdesk has chosen Hövding to partake in their 100 Million Reach Challenge. The digital PR platform providers recently launched their 100 Million Reach Challenge, a campaign which dared companies to take on the task of reaching 100 million people with their story.
Blog posts • Apr 07, 2016 15:00 BST
Depending on your outlook, experience and current situation, it is either the best or the worst of times to be in the media and marketing industries. If your career has been built in a pre-digital world where control of distribution, news and marketing messages have been a key to success - then it's pretty scary out there.
Blog posts • Mar 10, 2016 16:29 GMT
Is it possible for one voice to reach so many people? Well we reckon that equipped with the right tools and pitched in the most effective manner, your story could be the talk of the tube, the talk of the coffee break, the talk of the online world. So that’s what we’re giving you the chance to do, to tell your story to the millions, with our 2016 PR campaign: #100millionchallenge.
Blog posts • Jan 29, 2016 11:51 GMT
You need only look at the findings of The #DigitalPR Challenge to realise that the role of a comms person has come a long way since the dawn of online media. While we’re not going to sit here and fib through gritted teeth that “reach is really easy”, what we can do is give you bit of a better idea of what “reach” means, what metrics matter, and how to give yours a boost.
Blog posts • Jan 27, 2016 11:49 GMT
2016 is well underway and with a new year comes new strategies, targets and ambitions. Here, we take a look at three global brands who, in 2015, made us feel all sorts of emotions, maximised reach and gave us some food for thought for our own marketing strategies.
News • Jan 22, 2016 10:44 GMT
Thatcham Research, the research centre for automotive motor insurers, last week took their comms strategy to "new levels" with the acquisition of our digital PR platform, Mynewsdesk. We caught up with Thatcham's Comms Executive, Iain Wallace, to dig into the details of how they'll be using Mynewsdesk to streamline their workflow, improve SEO and boost influencer relations.
Blog posts • Jan 21, 2016 10:19 GMT
Simon Collister is a Senior Lecturer at the London College of Comms. With over 12 years in PR, Simon's experiences span across traditional media relations, policy/parliamentary roles for NGOs, digital commsfor global brands and teaching. Kick-starting our #YoungPR project, Simon shares his thoughts on how PR has evolved and what it means for young PRs who are entering the industry.