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ad:tech launches online newsroom to celebrate 10 year anniversary

News   •   Sep 22, 2014 10:11 BST

Ad:tech London, the world’s largest interactive advertising and technology exhibition and conference, officially announces Mynewsdesk, online newsroom technology provider, as their newsroom partner ahead of their 10th anniversary conference. The event will take place on the 21st and 22nd October in Olympia, London.

The partnership will for the first time enable the 100 speakers and 150 exhibiting organisations to share their news, stories and industry insights on ad:tech’s website via their online newsroom, in the run up to the event.

Focusing on the theme: Digital Decade: Past, Present, Future, ad:tech will bring together a diverse range of brand, agency and media leaders to discuss key issues in the advertising and technology industries. The conference will be split into four summits - Future Media & Technology, Data-Driven Precision Marketing, Engagement & Brand Experience and Platforms & Devices, with speakers delving into topics such as programmatic media, content marketing, native advertising, social media, mobile, data and digital advertising strategy.

Dan Brain, Head of Content at ad:tech, said “Our online newsroom, which we’ve hosted on our website, is really helping to create a buzz around our 10th anniversary event and has already begun fueling conversations around the key issues affecting the advertising and technology industries.

It provides a dynamic hub in which we can showcase videos, images and multimedia content alongside the latest news and stories from our speakers and exhibitors.

Once the exhibitors and speakers submit their story to our communications team we can very quickly upload it to our online newsroom, distribute it across social media and email it to our distribution lists at the click of a button. This helps us to spread the ad:tech and participating organisations’ messages as widely as possible.”

Peter Britten, Managing Director of Mynewsdesk UK, said, “ad:tech is renowned for bringing together thought leaders from some of the world’s leading brands to share their knowledge and expertise. To celebrate their 10th anniversary they’ve really upped their game with Stacy Gratz, American Express’ VP, International Digital Partnerships & Social Media Strategy and Ellie Tory, Virgin Media’s Head of Advertising & Sponsorship being some of the latest speakers to confirm.

Our newsroom technology provides a platform from which organisations and speakers can share their stories directly with those either attending ad:tech or interested in the developing trends affecting the advertising and technology industries. Ad:tech’s responsively designed newsroom will serve visitors to their website with a whole host of interesting content from these impressive brands and speakers, enhancing the overall conference experience.”

Registration for the conference and exhibition is now open via ad:tech London’s website.

Click here to view ad:tech London's newsroom.