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Chocolate and newsrooms boost Sick Children's Trust's fundraising

News   •   Apr 24, 2015 08:10 BST

Everyone loves chocolate. And The Sick Children's Trust knows this.

Raising funds for maintaining ‘Home from Home’ accommodation for families with sick children, The Big Chocolate Tea Party definitely appeals to our sweet tooth!

PR Manager Lizzie D'Angelo discusses how their Big Chocolate Tea Party has managed to attract industry influencers such as chocolatier Paul A Young, and other chocolatey-celebs, to join the movement - and explains how their newsroom has helped them in fundraising and finding new audiences.

Learn more about their delicious PR campaign here: