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From blanketing to targeted comms: newsroom strategy helps Neopost find relevant audiences

News   •   Apr 13, 2015 13:30 BST

In 1924, Neopost started as a manufacturer of postage meters. Today Neopost is a worldwide leader in multichannel communications and provides software and hardware solutions for mailing, shipping, digital document management, and graphics.

Up until two years ago, Neopost Ltd was still using newswire services, however, they realised they needed a more refined digital communications strategy.

“We really wanted to be able to send press releases and blogs to the right audiences, about specific subjects", says Marketing Communications Manager Claire Dodds.

See how Neopost has succeeded to find and target specific audiences with their online newsroom: